Google Adsense vs Google Adwords Explanation in Short?
Last Updated on 4th September 2022 by Ajmer Singh
Google AdSense vs Google AdWords
Google AdSense and Google AdWords are two different forms of advertising on popular search engine sites, with different benefits as well as restrictions.
Google AdSense is a service provided by Google to website owners who wish to display advertisements, rather than those who wish to own their own advertisements for specific keywords.
This requires you to possess a website or blog in order to utilize its services, and it charges you through a cost per click (CPC) payment system.
It can be utilized on any section of your website that you feel will benefit from the increase in traffic that these ads may provide.
The CPC payment system also means that each click on one of these ads will result directly in income for your site (which is why most sites with such ads tend to be in the ‘money’ or ‘finance’ niches).
Google AdWords is a service provided by Google that enables people who wish to purchase advertisements directly from google, through a bidding system.
You choose keywords for your advertisement and when someone searches on google, the advertisements with the highest bids will be displayed above all other search results.
In this way, there is little chance of you being able to use AdSense on any section of your website,
because Google AdWords may result in pushing out some or all of your content from the top 10 search results – making it difficult for readers to find your content.
Google AdWords is an online advertising service developed by Google.
Where advertisers pay to display brief advertisements, service offerings, product listings, video content,
and/or interactive mobile applications (such as games) within the Google ad network to web users.
Google Adwords allows companies to create ads. Once their ads are created they can start campaigns.
Each campaign has its own budget which you can request as a daily or lifetime budget for.
When you first launch a campaign you have the option of creating keywords or selecting keywords from existing websites that your company wishes to advertise on.
The next step is getting traffic to your site which you do by setting up specific targeted ad groups depending on what type of products they are selling.
Creating effective campaigns will be very crucial to creating success with Google Adwords.
Campaign managers will need to track and manage keywords, create reports and adjust bids.
Keywords: This is an option for companies to select specific words to advertise on.
They can choose different types of keywords such as broad match or relative match keywords which include misspellings, synonyms or related searches.
Advertisers only pay when a user clicks on an ad.
Ad Groups: These are specifically targeted groups of keywords that advertisers define on their website to show ads for specific types of searches.
They can be keyword-targeted or they can be geo-targeted based on the geographical location of the searcher.
Companies will need to track and manage these advertisements in order to create effective campaigns.
Traffic Report: This report is used to keep track of all the ads you have created and how many times they have been clicked on.
It also shows the lifetime budget of a particular ad you had spent on that campaign.
They can use this data to determine which clicks were more profitable and adjust bids accordingly for future campaigns.
Bid Adjustment: If an advertiser sees that their ad is not getting any clicks or very few they can change the bid in order to get more traffic to their website.
They will be spending more money on this campaign but if they are unable to get people to their site then it is a waste of time and money.
You can also run a campaign that is on a cost-per-acquisition(CPA) basis.
This is where the advertiser only pays for conversions such as form submissions or clicks not just views of their ads.
This way you will be spending more upfront but if those people buying what you are selling it works out well.
Google Adwords requires an active billing method to keep your campaign up and running.
You can pay monthly or use a credit card which is the preferred method of payment for most advertisers.
Google will also have reporting tools available to see how well their ads are doing using keywords, ad groups or even broad match keywords to break down what types of search terms people are using to find their ads.
In simple words,
Google Adsense provides a source of income without having to create a product yourself.
It is a great way to get started earning money from your website or blog.
Google Adwords can be a highly effective method of promotion for large companies that already have an established presence in the marketplace.
For smaller companies, however, using Adwords could potentially lead to money being spent without any return on investment.
If you are going to use Adwords to advertise your website, be sure you have a good understanding of the marketplace and what your competition is doing.
One downside to Adsense is that it can sometimes take a long time for Google to approve your websites or blogs.
I recommend Ezoic for better earnings than Adsense.
This process can take several weeks, so if you need money flowing into your website right away, you may want to consider using the Adwords program instead.
Thanks for reading! hope our short answers help you.