Last Updated on 1st October 2020 by Ajmer Singh
How to Use Pinterest to Drive Traffic on Your Website?
Have you ever wondered how you can use Pinterest to drive traffic on your site? If you don’t know about it, we can help you. Pinterest is an underdog when it comes to social media.
Most people underestimate it when it comes to marketing websites. You will find people using a popular social media platform like Facebook and Twitter to drive more traffic on their site.
But instead of using the other popular platforms, you can use Pinterest. You will be surprised by the amount of traffic you can generate by simply using this platform. In this post, we will show you how to drive traffic on your site using Pinterest.
What is Pinterest?
It is a social network. You can share different types of visual content on Pinterest. It can be in the form of images, blogs, posts, videos, infographics, etc. Moreover, it works like Instagram but has a stronger community.
It is truly an underdog. There are more than 250 million users on Pinterest. You will find different types of content as per your interest in Pinterest.
PINTEREST = PIN + INTEREST
You can pin different types of content as per your interest. It is one of the largest visual networks.
Why should you use this platform for your website?
Many business owners already use this platform. It is like a secret traffic generating machine. Many people are still unaware of this platform. But it is truly useful, especially if you looking to generate more traffic.
The rule is simple with Pinterest; if you like a content, you check it out. So if people really like what you post, you can generate good traffic. Also, the people on Pinterest are really passionate. So if you get visitors, they will be genuine and loyal.
- Visibility: Your website will be visible to all. You can use it as an album. You can post images of your website in a creative manner. This way, it will be visible to all.
- SEO: You can use Pinterest as an SEO tool. If you use images which are optimized, you can drive traffic on your website.
- Viral: The chances of images going viral on Pinterest is very high. Once the image related to your website goes viral, the traffic will arrive in waves.
- Target Audience: You can get actual customers from Pinterest. Instead of simply scrolling down the images, the users actually pay attention. If they like what you have, they will reach you.
Before moving to “How to Use Pinterest to Drive Traffic on Your Website” let’s check some facts about Pinterest.
Facts about Pinterest:
Here are some facts about Pinterest that will help you to understand the real potential of the platform.
- Pin vs Tweet. A tweet spreads = one time. A pin spreads = 100 times.
- A single pin = 2-page visits
- A single pin = 6 page views
- For e-commerce sites can earn on each image shared. 1 pin = 78 cents
- A single pin lives for more than a week. A Facebook post stays for 1.30 hour. A tweet stays for 24 minutes.
This is the real power of Pinterest. Now, that we are aware of all the opportunities on Pinterest, let’s see how you can use it to drive traffic on your site.
How to drive traffic on your site using Pinterest?
Here, we will show you a certain tactic which you can use to generate more traffic on your site using the Pinterest platform.
How to Use Pinterest to Drive Traffic on Your Website?
1. Blog Board
You need to create a board on Pinterest. A board is where you can pin different images. Make sure this board is dedicated to your site—this way, people can find all the pins related to your website in a single place.
You can gain new followers who like your board. Name the board same as your website so that it is easy to find. Use specific keywords you use in your website’s content.
You add your website’s tagline, quotes, images related to your website on your board. You can also provide a link to your website so that people can visit it.
2. Lifestyle Board
You can create as many boards as you like. You can also create a lifestyle board to drive traffic. People are crazy about lifestyle board.
Make sure you make this board fun by using it for business as well as your interest. Example, if you have a website which offers yoga solutions, you can use a blend of the image which relates to yoga as well as lifestyle and pin it on the board. You can add a direct link to your website.
3. Use lots of images
Pinterest is all about images, and if you don’t use it, there will be no traffic. You need to use infographics where you can pin information in graphic image form. People tend to love it.
You can add tips and solutions and pin it. If people like your tips, they will click on the link to read your website article as well. This way, you can drive Pinterest traffic to your site.
4. Engage with People
You can’t simple keeps using pins to get visitors. Eventually, people will get bored. You need to create a nice bond with your followers. You need to engage with your followers as well as different users on Pinterest. It will help you gain genuine and loyal visitors. You can use these techniques to engage with people.
- Pin good content. Make sure the content is original and relevant.
- Pin from time to time. If you want your followers to view your pin, you need to pin from time to time.
- Follow the people who follow you.
- Keep asking questions
- Use the comment section
- Use RePin option
- Like and comment
5. Make sure the pins can be found easily
There are many pins on Pinterest. You need to optimize your pins so that people can find it easily. When someone searches about a related topic, your pin will be visible in Google search as well.
Make sure the settings in your account is set to public. Go to search privacy and make it public for all to see.
- You can use keywords to make your pins visible
- Use hashtags
- Use keywords in tags
6. Contest board
You can even post different kinds of content on your board. Contests are engaging. You can drive more traffic by using engaging contests. You can host it on your website.
For promoting it, you can use Pinterest. If the contest is relay cool and competitive, you will receive direct traffic on your website. You can host a quiz, attract visitors by giving cash prize.
7. Include your partners and writers
If you have a partner in your website business, you can include them in your pins. It will help you to create a bond with your followers. Enter into a friendly banter and post their memes to make your pins more interesting.
Introduce the writers on your websites or blogs to add a personal touch to your board. This way, you can make your pinboard more interesting. You can easily build a strong relationship with your followers.
8. Join group
You can become a part of the group board. It is like a community. Here you can pin on a board where others pinners can also pin. You can engage with the other pinners to gain followers and visitors.
A community board has various advantages. You can create a good image and add your website link in the pins to drive traffic. You can either join an existing group board or create a new board.
9. Rich Pins
Rich pins are different than your normal pins. It stands out. So if you want extra attention on your pins, you can use a rich pin. Here the text will be highlighted in bold. Users can easily read it.
Also, in rich pins, the description cannot be changed. So no matter who repins it, it will show the description of your website. You can also highlight the price of the product or service in rich pins.
10. Try to get more followers
You need to try to gain more followers on Pinterest. Followers are the one who will become the ultimate visitors and customers. The first aim for followers then convert them into visitors and then wait for them to become ultimate customers.
Followers can repin your original pin, which will give you more exposure. So you need to focus on followers to drive traffic to your site.
Now that you know what to do on Pinterest to drive visitors on your site, you need to be patient. It will take at least some time to see a visible difference in the traffic.
You need to keep using Pinterest and wait for the results. Many business websites have already benefited from Pinterest. If you wait patiently and keep pinning, you will definitely see results.
You need to follow all these tactics if you want to drive traffic on your website using Pinterest. Make sure you pin regularly and use links to divert traffic. The quality and the content of the pin matters the most.
It works like a magazine, where people only view images and read-only those pages which have captivating images. So if your pins are captivating, they will visit your website to check the blogs and content as well.
So I hope now you understand how to use Pinterest to drive traffic on your website and don’t forget to share it with your friends.
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Ajmer Singh is the Founder & Author of Findmytricks. He is a passionate blogger and with the help of his articles, you can learn WordPress & Blogging in a simple way.
1. “Be yourself. Everyone else is already taken.”
2. “First, learn the rules, then break them”