Page Views vs Impressions Explanation in Short?

Last Updated on 27th November 2022 by Ajmer Singh

Difference between page views and impressions?

There is a big difference between page views and impressions.

Page views refer to page requests, while impressions refer to the number of times your website’s pages are loaded in someone’s browser.

difference between page views and impressions

Pageviews can be thought of as visits or sessions because they represent activity on your site.

Every time a web surfer requests a page from your site, it counts as a one page view.

Every visitor who returns for another visit later in the day counts again as another separate session.

A new session begins when visitors leave (and come back) within 30 minutes or less.

If you have 500 unique daily visitors but only 100 unique users, then you will likely see 500 total page requests per day (100×500).

If these 500 people open two different pages on average, you will have 1000 page views per day.

In contrast, impressions are a measure of how many times your web pages were actually loaded by a browser each time a visitor requests them.

If 500 unique users visit your site and open four different pages on average, then you’ll have 2000 impressions (500×4).

There is no upper limit to the number of impressions that can be recorded in one session.

It’s easy to see why this metric is sometimes also called “page views”.

Because impressions are counted in aggregate, it is possible for a single user to generate them repeatedly.

Imagine that four people visit your site, open 10 different pages and leave after 30 seconds on each page.

During this visit, they would make 40 impressions (10×4).

Now imagine that two of those visitors also return later and make another trip through the site.

Their 20 requests would again result in 40 impressions (10×4; because they already counted once, these are not separate visits or requests).

This might seem like a small detail, but it makes a big difference for advertisers,

because page views and impressions measure different things, and it’s important to know which one you’re paying for.

Thank you for visiting! Hope this answer helps you.

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