Last Updated on 2nd August 2021 by Ajmer Singh
In terms of SEO, backlinks are very important, it improves your ranking on search engines. But what are backlinks in WordPress?
In this article, I make you understand what these links are and why they are important for your website.
A backlink is a link that one website gets from another website also called “Incoming links”. Earlier these links play a major role to rank a website. Nowadays I don’t know how much importance search engines give to these links but what I know is it’s one of the most important factors for ranking.
A – popular tech-related website
B – new tech-related website
When website A puts a link to website B in their blog post then it’s a backlink for website B. It’s a great achievement for website B because now they get visitors from website A which is a very popular website.
A backlink is a particular web resource that is linked with another website. A web resource will be in any form whether it is in website form, web page form, or in a web directory form.
The quality and quantity of backlinks decide the quality and importance of the webpage for Google.
The number of backlinks is the same for books, academic journals, and scholarly papers. Some other terms that were used for Backlinks are inward link, inbound link, incoming link, citation, and inlink.
Backlinks are also used in showing results in Wikipedia, but this feature is used within the boundations of Wikipedia set by the company. Different search engines judge a website with its number of backlinks and determine its ranking in its search results with its backlinks.
It will also determine the site’s importance and popularity with backlinks. Google describes its PageRank system as a note that Google interprets a link taken from page A and written on page B as a vote and vice versa.
Knowledge about this type of search engine rankings has increased and changed a lot of portion of the SEO industry which is commonly known as linkspam.
Companies and brands try to place as many inbound links irrespective of the originating site context. The ranking of the search engine is very high and is considered one of the important parameters while dealing with an online business.
Also to the conversion rate of the visitors when they are dealing with the website and especially when dealing with online shopping.
To increase backlinks we use press release distribution, blog commenting, article submission, forum posting, guest blogs, and social media engagements.
To increase the number of backlinks towards your website people use SEO techniques. Some of the methods that are used while dealing with the backlines are free to use. But some of the methods like linkbaiting require some of the planning and marketing skills for implementing the task.
There also exist some techniques that you can use after paying a certain amount and these types of techniques focus on targeted sites. For example, some of the private blog networks are used for the purchase of backlinks.
Backlinks value can be determined with the help of several factors. backlinks over a particular topic from authoritative sites have a high value. The backlink is relevant and considered as a thing that has a strong influence over the search engine ranking of a particular webpage if its sites and pages have some gathered content about the topic.
A backlink provides an editorial vote if you have the receiving webpage from the webpage which is granted. There is another factor that is important and that is the anchor text of the backlink.
The anchor text appears on the webpage and is descriptive labeling about the hyperlink. Anchor text is examined with the help of search engine bots and these bots help in evaluating the content for the webpage that it is relevant or not.
Backlinks are generated when we submit something such as forum submission, business listing, directory submission, blog submissions, social bookmarking, etc. The content of the website and the anchor text are highly important for the query keyword of search engine users.
To increase the focus on a particular topic that is relevant, there should be changes to the algorithm which generate search engine rankings. Some backlinks are generated from sources that are highly matric.
These backlinks can be unrelated to the customer’s interest or query. This can be better explained through an example and that is a link that is generated from a shoe block that is popular with a vintage pencil sharpener that is sold at different sites. If the link appears valuable then a little profit is added to the consumer in terms of relevance.
Submission to web directories and blog comments are outdated ways for backlinks. They are useless in 2020.
New Backlinks Update By Google- Nofollow links like blog comments are not valuable but will count as links.
For backlinks, I prefer guest blogging. Search for big and popular websites and kindly ask them for the guest blog via mail. Or look in the menu because some of the popular websites already add guest blog pages to their menu.
NOTE : Don’t buy backlinks, they are fake and low value links. Instead of improving rank, google may be penalize you for buying these links.
Check out these amazing Social Media Marketing Ideas to understand how brand marketing helps your business/website.
1. Nofollow Links: This doesn’t allow search engine bots to follow the link. That means, if a website links back to you with Nofollow attributes then only humans will be able to follow the links, not the bots.
Google does not allow or provide any importance to these types of backlinks. These types of tags tell the search engine to ignore these types of links because no-follow links do not pass page rank. Therefore, they do not affect search engine rankings.
Google doesn’t consider or give importance to nofollow links.
2. Dofollow Links: Allow search engine bots to follow the link. That means both search engines and humans will be able to follow through with the link.
For example, if there is a link built with a webmaster using the do-follow link then the search engine bots and even people can follow you.
The technical difference between both of them is that no-follow links have no followed tag in them. For a user, it is very difficult to distinguish between do-follow and no-follow links.
There is no difference between a no-follow link or any other link as you can copy, click on or use both of them similarly. The biggest difference that lies between do-follow links and no-follow links is the optimization of links.
Do follow links provide the search engine ranking to their user whereas there is no such facility in no-follow links. This can be explained with an example and that is google and many other search engine links use links as a signal for ranking. But they only follow the do-follow links.
According to Google, PageRank is not passed by no-follow links.
That’s all, hope you understand what are Backlinks in WordPress and yes you can check your links for free by Ahref’s free backlink checker.
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Ajmer Singh is the Founder & Author of Findmytricks. He is a Passionate Blogger, Content writer & WordPress developer. He loves sharing content related to WordPress and Blogging. He enjoys playing games in his free time.
1. “Be yourself. Everyone else is already taken.”
2. “First, learn the rules, then break them”