Backlinks: Definition, Importance, Types and SEO factors!
Last Updated on 9th March 2023 by Ajmer Singh
In terms of SEO, backlinks are very important, it improves your ranking on search engines. But what are backlinks in WordPress?
In this article, I make you understand what these links are and why they are important for your website.
What is a Backlink?
A backlink is a hypertext link pointing away from your website to another website.
For example, when you publish an article on your blog and then include in the post a “link” that points to some other site someone else runs, then that’s what we call a “backlink”.
Backlinks are very important on the internet. It helps to get your website indexed by google, yahoo, and other search engines.
It also helps to promote your website faster than you can do by yourself.
This is because when people find out that their friends are linking with you, they start linking to your website too.
Backlinks also help to increase the number of visitors to your website.
In order to get a backlink, you need to find sites that link with similar websites.
For example, if your website talks about dog training then you should search for other websites that talk about dog training too.
There are several techniques that can be used to find backlink sources like google search, anchor text, and the www.whois.com website tool.
The last technique is very important because it tells you who linked your website so that you can ask them to link with you again in future web publications.
This will help to get more visitors too since when other people see that you link with them, they will start linking to your website too.
This is what we call a “positive circle”. It increases your number of visits very fast.
They play an important role in creating better rankings for your website especially if the number of links pointing at your site is higher than the number of links pointing toward any other site.
So always encourage others to link to your web page through an email or a message board post.
You will be rewarded with a high place in search engine result pages when someone searches for your site’s name or topic,
e.g., if you have a website about cooking with recipes, people are more likely to click on the link to your site when they search for “cooking recipes”
Rather than when they search for “backlink” since so many other sites use that phrase in their links too.
So, you can see how important it is.
If you have a good quality link pointing to your site, then more people click on it for search results.
A backlink is a link that one website gets from another website also called an “Incoming link”.
Earlier these links play a major role to rank a website.
Nowadays I don’t know how much importance search engines give to these links but what I know is it’s one of the most important factors for ranking.
A – popular tech-related website
B – new tech-related website
When website A puts a link to website B in their blog post then it’s a backlink for website B.
It’s a great achievement for website B because now they get visitors from website A which is a very popular website.
Importance of Backlinks In WordPress for SEO!
Backlinks are important for several reasons:
1. They can help improve the ranking of a website in search engine results pages (SERPs).
Search engines use algorithms to determine the relevance and quality of a website’s content, and one of the factors they use to determine this is the number and quality of backlinks the website has.
A website with many high-quality backlinks is generally considered to be more authoritative and trustworthy than a website with fewer or lower-quality backlinks.
2. They can help increase the visibility and reach of a website.
When other websites link to a website, it can help increase the website’s visibility and reach, particularly if the linking website has a large audience.
3. They can help drive traffic to a website. When a website links to another website, it can help drive traffic to that website, particularly if the linking website has a large audience.
This can be particularly valuable if the linked website has valuable resources or information that could be useful to the linking website’s audience.
4. They can help build relationships and collaborations with other websites and industry experts.
Building backlinks often involves reaching out to other websites and building relationships with their owners or editors.
This can help foster collaboration and networking within an industry.
It’s important to note that not all backlinks are created equal, and some tactics, such as buying backlinks or using spammy techniques to generate backlinks, can actually harm a website’s ranking rather than improve it.
It’s generally best to focus on building high-quality, natural backlinks through the methods listed above.
How to get backlinks in WordPress?
Submissions to web directories and blog comments are outdated ways for backlinks. They are useless in 2023.
New Backlinks Update By Google
– Nofollow links like blog comments are not valuable but will count as links.
– Website page speed is one of the main ranking factors in Google.
For website speed, we recommend using the best-hosting provider like Cloudways, and a well-coded theme like Themify Ultra.
For backlinks, I prefer guest blogging. Search for big and popular websites and kindly ask them for the guest blog via mail.
Or look in the menu because some of the popular websites already add guest blog pages to their menu.
NOTE : Don’t buy backlinks, they are fake and low value links. Instead of improving rank, google may be penalize you for buying these links.
There are several ways to get backlinks to your website:
1. Create high-quality, valuable content that other websites will want to link to. This can include blog posts, articles, infographics, and other types of content.
2. Participate in online communities related to your industry and provide valuable insights and information.
This can help build your reputation as an expert in your field and may lead to other websites linking to your content.
3. Reach out to other websites and ask them to link to your website.
This can be particularly effective if you have a strong relationship with the website owner or if your website has valuable resources that could be useful to its audience.
4. Use social media to promote your content and encourage others to share it.
This can help increase the visibility of your content and potentially lead to more backlinks.
5. Participate in link-building campaigns or guest blogging opportunities.
This can involve contributing content to other websites in exchange for a link back to your own website.
It’s important to note that not all backlinks are created equal, and some tactics, such as buying backlinks or using spammy techniques to generate backlinks, can actually harm your website’s ranking rather than improve it.
It’s generally best to focus on building high-quality, natural backlinks through the methods listed above
Types of backlinks!
There are several types of backlinks that a website can have:
1. Dofollow backlinks:
These are standard backlinks that pass link equity (also known as link juice) to the linked website.
These are the most common type of backlink and are generally considered the most valuable.
2. Nofollow backlinks:
These are backlinks that do not pass link equity to the linked website.
They are often used when a website links to another website but doesn’t want to endorse or vouch for the content on that website.
3. Internal backlinks:
These are backlinks that point from one page on a website to another page on the same website.
They are often used to help visitors navigate a website and can also help search engines understand the structure and hierarchy of a website.
4. External backlinks:
These are backlinks that point from one website to another website.
They are often used to help visitors discover related or additional information on a topic.
5. Followed backlinks:
These are backlinks that search engines follow and can use to determine the ranking of a website in search engine results pages (SERPs).
6. Unfollowed backlinks:
These are backlinks that search engines do not follow and do not use to determine the ranking of a website in SERPs.
It’s important to note that the value of a backlink can vary depending on the quality and authority of the linking website, as well as the relevance of the content being linked to.
In general, backlinks from high-quality, authoritative websites are more valuable than backlinks from low-quality or spammy websites.
Faqs about Backlinks!
1. What are backlinks in WordPress?
Backlinks are links from other websites that point to your website’s pages.
In WordPress, backlinks can be created when other websites link to your WordPress site’s pages or blog posts.
2. Why are backlinks important for WordPress websites?
Backlinks are important for WordPress websites because they help to improve a website’s search engine rankings.
When search engines like Google see that other websites are linking to your content, it signals to them that your content is valuable and relevant.
This can lead to higher search engine rankings, more traffic, and more potential customers.
3. How can I get more backlinks for my WordPress website?
There are many ways to get more backlinks for your WordPress website, including creating high-quality content that other websites will want to link to, reaching out to other website owners to ask for backlinks, and using social media to promote your content and attract more links.
4. Are all backlinks created equal?
No, not all backlinks are created equal.
Some backlinks are more valuable than others, depending on the authority and relevance of the linking website.
For example, a backlink from a high-authority website in your industry is more valuable than a backlink from a low-authority website in an unrelated industry.
5. Can too many backlinks be a bad thing for my WordPress website?
Yes, too many low-quality or spammy backlinks can actually harm your WordPress website’s search engine rankings.
It’s important to focus on getting high-quality, relevant backlinks from trustworthy websites, rather than just trying to accumulate as many backlinks as possible.
In conclusion, backlinks are links from one website to another. They are important because they can help improve the ranking of a website in search engine results pages (SERPs) and increase its visibility and reach.
There are several types of backlinks, including dofollow, nofollow, internal, external, followed, and unfollowed.
There are several ways to get backlinks to a website, including creating high-quality content, participating in online communities and forums, reaching out to other websites, and promoting content on social media.
It’s important to focus on building high-quality, natural backlinks rather than using tactics that could harm a website’s ranking.
That’s all, hope you understand what are Backlinks in WordPress and yes you can check your links for free with the Semrush SEO tool.