Last Updated on 25th September 2021 by Ajmer Singh
Are you looking for ways to monetize and earn from your site? Our guide on what affiliate marketing is will help you get started.
There are different types of marketing procedure and every marketing procedures have some special appeal of its own, affiliate marketing is one of the most famous marketing procedure.
Affiliate marketing is probably one of the most profitable ways to earn money online.
It is the act of promoting other companies products on your site, via an affiliate link gotten from the company.
Affiliate marketing is basically the online sales strategy that makes you sell other products and earn commissions directly, without spending single money from your pocket.
The unique thing about being an affiliate is that you can promote products from different companies and earn a commission from them.
This is a type of performance-based marketing, in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.
Overall, Affiliate Marketing is also called “Performance Marketing”
Affiliate marketing has made businesses millions and ordinary people millionaires –Bo Bennet
What is Affiliate Marketing and How does it work?
Affiliate marketing is a multifaceted partnership.
It is a structure that is focused on spreading product creation and marketing across different parties where each party gets its shares of revenue.
Three parties are involved in affiliate marketing and they include:
- The Merchant
- The Affiliate
- The Consumer
Let’s explain the role of these parties in affiliate marketing a little bit further
The Merchant (The product creator, or seller)
The Merchant is the seller, the product creator, the vendor that has a product to market.
Product varies however, it might be physical goods, an online course, or videos.
The merchant does not necessarily need to be involved in the market proceedings.
His major priority is that he has a product to sell irrespective of whether he is a solo entrepreneur or a startup, as long as he or she has a product to market, they are called Merchants.
The Affiliate ranges from individuals to companies that promote a seller’s product in a way that is appealing to potential customers.
An Affiliate promotes a product in a way that is convincing and persuasive and this leaves a potential prospect with no choice but to buy from them due to the value of the market.
The Affiliate focuses on a specific niche, he has a targeted audience, he understands the interest of his audience, he then moves further to promote a brand that adheres to his audience interest.
He moves a little bit further in writing a compelling review of the merchant’s product.
The major drivers of the affiliate marketing scheme are Consumers.
They make affiliate marketing worth the while.
When a customer clicks on an affiliate link to buy a product, both the merchants and the affiliate share the profit.
There is always an affiliate commission assigned to the sales of a product.
The decision to disclose to the consumer whether or not an affiliate earns from an affiliate system is up to the affiliate.
Some notify their consumers by putting a disclosure policy on their blog, while some don’t.
Whether or not the consumer knows, he or she won’t pay a higher price for goods purchase via affiliate marketing, this is because the Affiliate share of the product is included in the retail price.
The cost of the product is the same for the customers whether they buy directly from the owner or your affiliate link.
Having explained the parties involved in affiliate marketing, let’s proceed to the next thing on our list of priorities.
How to do affiliate marketing
There are two options to choose from in the affiliate marketing scheme.
You can choose to become:
- A merchant
- An Affiliate
To become a merchant or an affiliate, there are certain steps and measures that should guide you, I have made a list of them below
How to Become a Merchant
The process of becoming a Merchant might not be so easy at first, but in the long run, you will win.
To become a merchant:
- Generate a product idea
- Validate your product idea
- Create the product
- Find associate to help you market your product
Generate a product idea
Generating a product idea might not be cumbersome as you think, it might just be that all you need to do is to look out for product and services you are interested in that is already available in the market.
Sort of ways to improve on them.
Look at how you can work better at improving on them.
The idea is to add value.
Validate your idea
To validate means to authenticate your product idea.
Imagine a scenario where people don’t buy into your product idea.
After an exhausting time, efforts, and funds in creating that product, no one wants to buy it.
How then do you know if people will buy into your idea?
You will see how many mentions the product gets on social media, it also allows you to keep track of your competitor.
I advised earlier in this article that you look for a product that is already available in the market, this makes it easier to validate your idea because you know the product is available in the market and people will buy.
Create your product
I strongly advise that you create a digital product instead of a physical product.
This is because physical goods require huge investment while digital product requires little to no cash.
Look for associates to market your product
This might not be so easy at first because you need to find partners that are interested in what you have to sell.
How to become an affiliate
Knowing where to start as an affiliate marketer is quite important.
There are several steps you can take to become an affiliate marketer, to make things easier for you, I have made a list of some of them below:
- Find a Niche
- Research Affiliate programs
- Build a platform
- Choose a product to promote
- Design a strategy to market your product
Find a Niche
selecting a niche for affiliate marketing is the most important and crucial step to take.
In choosing a niche, consider topics you are interested in and are profitable.
Passion is a thing, profit is another.
The truth is affiliate marketing is all about sales and profit.
Don’t go for a niche because you have a passion for it, choose a niche that will profit you now and in the coming years.
Create a business that adds value to others
The sole aim of creating a business is not only for profit but to add value.
Prospect goes after value.
Be sure that the reason behind choosing a niche is because you want to add value to your users and visitors.
Choose a Niche with low competition
As a beginner you wouldn’t want to target an affiliate product that has very competitive sales, it will be very difficult for you to rank.
Research Affiliate programs
After you have concluded on your niche of choice, the next step to take is to carry out research on affiliate programs.
There are tonnes of affiliate programs out there and not all have products in your niche.
Affiliate marketing is like the intermediate between merchants and affiliates.
They act as a channel through which a merchant links to an affiliate.
You must make research on affiliates that have products in your niche, the commission they are willing to pay.
Another thing you should be mindful of is the kind of support your affiliate program provides.
Build a platform
What platform would you like to promote your affiliate links?
Would you consider a website or a blog or would you want to run paid ads?
If you are going for the former, I will advise you higher a web designer to help design your site.
I will advise you to get a domain name and hosting from a hosting service like cloudways and go with a CMS like wordpress.org.
You can also make use of the elementor page builder to design your site.
Choose a product to promote
Being accepted into an affiliate program takes a minimum of 3 working days.
Once you are on board, you need to sort for a product that aligns with your content strategy.
For instance, your target keyword is a backpack for businessmen, you are to sort for a business backpack for men in your affiliate market program.
Check the image below, on how this affiliate marketer did a review on business backpacks for men
Design a strategy to market your product
After you must have sorted for products, the next thing to do is to design a strategy to market your product.
The first approach here is to do a review on the product, write compelling, top-notch content that persuades customers to take another step.
The second approach is to look for how to drive traffic to your site, this can be done using SEO or paid advertisements like Facebook ads, google ads, etc.
How do affiliate marketers get paid?
The mode of payment for different affiliates varies.
For some affiliates program, A consumer does not necessarily need to purchase a product for the affiliate to get paid.
While for some, the reverse is the case.
There are a variety of ways affiliates get paid, I have made a list of them below:
- Pay Per Sale
- Pay Per Lead
- Pay Per Click
Pay Per Sale
This is the standard for all affiliate marketing schemes.
In this program, the merchant pays the affiliate the percentage commission assigned to the product after the consumer has purchased the product via the affiliate marketing strategies.
In this case, if the consumer does not purchase the product via the Affiliate marketing strategies, the affiliate won’t get paid.
Pay Per Lead
The Pay Per Lead is a more complex system.
Here, the affiliate has to persuade the consumer to not only visit the merchant site but in the process of visiting, he or she should also subscribe to a newsletter, sign up for a trial of a product, fill a contact form, etc.
Pay Per Click
This program is focused on driving traffic to the merchant’s site.
The affiliate must be able to compel his audience enough such that they will be moved to click on the merchant’s site from the affiliates.
Every great website you see today didn’t just arrive at the result you envy.
They invested a lot of energy, time, and effort.
Affiliate marketing takes time, effort, and a lot of patience.
You might hit big on your first attempt, and on the contrary, you might not.
I will advise you to follow the tips I have provided above on how to become an affiliate, how to become a merchant.
I can assure you of success if you decide to use the tips I have provided above.
Hope you understand what is affiliate marketing and how does it work.
Have any recommendations or suggestions? Kindly use the comment section.
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Ajmer Singh is the Founder & Author of Findmytricks. He is a Passionate Blogger, Content writer & WordPress developer. He loves sharing content related to WordPress and Blogging. He enjoys playing games in his free time.
1. “Be yourself. Everyone else is already taken.”
2. “First, learn the rules, then break them”