What is Google Trends in SEO and How to use it in Blogging?
Last Updated on 6th August 2022 by Ajmer Singh
When it comes to writing an article, there are plenty of places where one can find inspiration.
A couple of weeks ago I wrote a short answer about my new favourite site (besides Quora ), which is google trends.
I’ve used this tool for my own advantage before but never really thought too much about it until a couple of days ago.
When I came across a post on Quora where I learned that google trends can actually be used to have a better understanding of the potential audience for a certain topic you want or have already written an article about.
In this article, we’ll take a look at what exactly is Google Trends, why it’s important and how to use it for your own benefit.
First of all, what is Google Trends in SEO?
Google trends show you whether people are searching for a specific word more than before, less than before or if the numbers remain unchanged.
That might not be incredibly useful but that’s just the tip of the iceberg.
If you sign in to your Google account and click on the “trends” tab you can also see what the percentages of people who searched for a certain term at Google were during a specific time frame.
What makes it even more useful is the option to compare up to four different searches and not just look at one single search.
Comparing those will give you an idea of how popular a certain topic is.
How many people search for a certain topic or subject on Google and therefore an idea of what type of audience to expect from your article.
In today’s age where you have to compete against thousands of other contributors, it becomes increasingly difficult to write an article that will be different from the others.
In this case, Google trends will give you an indication of whether your article will be something that the Internet population is interested in or if they’re not.
While that might not always be enough to convince you to write about a certain topic.
It could be a way to analyse whether your blog is going in the right direction or if you have to change gears and write about something else.
In other words, google trends won’t give you a complete answer as to what type of article will do well.
But it should provide some sort of guideline that can help you to decide what to write about.
Now that you know what Google Trends is capable of, let’s take a look at
Why it is important?
Google trends will give you an idea of how much interest there is in a certain topic.
Of course, the more there is the better but it’s also important to realise that even if something isn’t popular, it can be profitable.
For example, imagine that you’re writing an article about how to fix the engine of a Honda Civic.
While it might seem like a topic that nobody would be interested in.
But there is a group of people who are looking for information about it and will read your article if you write one.
The main thing that Google trends can tell you is how competitive a certain topic is and whether or not your article will be easily found when somebody is looking for information about it.
While this might not make a major difference with a very specific subject, it will be a problem if you’re writing an article that is more general.
In other words, Google Trends won’t give you the answer as to whether your blog or website is going to succeed.
But I would say that it can help you make important decisions about what to write about.
While it might not be the most exciting thing to look at, Google Trends can provide invaluable information about what type of article will do well around your blog.
It’s not a complete answer but it should give you some good ideas for new articles if you understand how to use them properly!
How to use google trends?
In order to use Google trends for your blogging, you have to know what the topic is about.
In other words, you have to choose a topic that has a bigger potential audience or at least a smaller one that is easier to reach.
If you’re just starting out with your blog, it’s important to note that being aware of competition is a good thing.
In blogging, it’s important to realise that there are thousands of other bloggers out there who have many similar ideas as you do.
In that case, looking at Google trends will give you an idea of the popularity of a certain topic,
and whether or not you’ll be able to compete with them in order to get your voice heard.
Once you know what the topic is, type it into Google Trends and make sure to select the time frame that makes sense for your article.
For example, if you’re writing about how popular a certain event was last year, you would look at the topics of 2021.
If this is something that has already happened (such as an event or a movie release), you would look at the topics of 2018-2022.
If your topic is something that hasn’t happened yet but is expected to happen, you would choose 2021-2022.
After doing this, Google Trends will give you an idea if there are too many articles about that topic or not enough.
You can also see how the interest in that topic has changed over time if you’re writing about something from the past.
More info on Google Trends in Short!
Have you ever wondered if it is possible to predict the future?
What about predicting what people are searching for online?
Google trends can help you do just that.
In this short paragraph, You will find out what is google trends, how to use it, how it works and how you can get accurate predictions.
What is google trends?
Google Trends is a free service that shows how often a search term is entered in the country, relative to the total search volume across various regions and languages.
It provides information about what people are looking for online, which can give you very useful insights.
How does it work?
Google Trends analyzes Google web searches to estimate the relative popularity of various searches.
In other words, it shows you what people are looking for on Google, and how often.
It’s a great way to know what people are interested in and can give you insights into future trends.
How accurate is it?
Google Trends shows the interest over time for specific search terms or topics,
relative to the total search volume across various regions and languages by computing how many times the search term is entered,
relative to the total search volume across various regions and languages.
The scale of the graph changes to accommodate different search volumes in different regions.
Is it possible to predict the future?
If you know what people are looking for online, then yes, it is certainly possible to predict the future.
It would be very difficult to use Google Trends data alone to predict the future, but if you combine it with other sources of data the results can be extremely accurate.
There are many ways in which Google Trends can help your business, including being able to predict the future.
Now that you have read this article, You are much better equipped to use google trends for your business.
FAQS on Google Trends!
Q: What is Google Trends?
A: The easiest way to describe it is that it’s a tool for analysing how much interest there is in specific topics.
Since it provides information about search volume, you can use it to find out what type of articles people are looking for on the internet.
Q: How do I check if my article will be unique?
A: If you’re wondering if there are many articles about your topic, Google Trends will give you an idea of whether or not it’s something that is popular.
Generally speaking, the more interest there is in a certain topic the better.
Because this means that people are looking for information about it and will be happy to read your article.
Q: Why do I need to choose a topic that has good search volume?
A: It’s important to note that Google Trends will not give you the answer to whether your blog or website is going to succeed.
While it can help you make decisions about what type of articles would be best for your blog.
The only way to really gauge what articles will do well is to publish them and see how people react.
Q: What if I only want to write about something that isn’t as popular as others?
A: In short, you shouldn’t ignore Google Trends completely.
Even though it might be more difficult to compete with other bloggers for a big audience, it’s still important to try and reach as many people as possible.
That being said, it’s definitely a good idea to try and find something that is interesting to you and see if it’s also interesting to other people.
Q: What if the topic doesn’t have any search volume?
A: If you find that there isn’t enough interest in a certain topic, then it’s not necessarily useless.
You can still use Google Trends as a source of inspiration to come up with your own ideas for new topics.
For example, if you go on Google Trends and discover that there’s no interest in anything related to hobby X, this doesn’t mean that you shouldn’t write about it.
It just means that there isn’t much competition out there, which is good news for you since nobody will be able to steal your traffic!
Q: What if I can only find articles on Google Trends that are really long?
A: You’ll need to make sure that you’re using the right search query.
While it might be tempting to look up specific events, it’s better to instead use broad terms in order to get more accurate results.
Q: What if I’m writing about something that is too popular?
A: If your topic is so popular that tons of people have already written about it, then your best bet is to come up with a unique angle that hasn’t been done before.
You can also try and find an older topic that has good search volume but isn’t being covered by many current bloggers.
Q: What if I just want to see results for my country?
A: If you want to make sure that nobody will be writing about your topic, then it would be a good idea to limit your search results to your country.
By using this option you’ll make it impossible for other bloggers to compete with you because they won’t have the resources or knowledge that you have!
Q: What if I don’t know how to use Google Trends?
A: The best way to learn how to make the most of Google Trends is simply by experimenting and trying new things.
If you don’t know what you’re doing, sign up for a free account and try running some simple searches.
You’ll soon discover that there’s a lot of potential here, especially if you use it to drive more traffic towards your own blog!
Thank you for reading this article. I hope that it was helpful.
This is not a verbatim copy but does follow the same line of thought as the other articles on my blog.
The rule to google trends is that there are no rules- just great ideas that you can use to boost your blog.
I hope that you can use this article as a way to boost your own website and interest others.
And remember: Google doesn’t always get it right, so always do your research and make sure there is demand before writing an article on something!
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