Best WordPress Email Subscription Plugins

Are you looking for the “Best WordPress Email Subscription Plugins”?

Email Subscription plugins are essential tools for building and managing email lists, capturing leads, and engaging with your website visitors.

They offer a variety of features, such as customizable subscription forms, automated email campaigns, and analytics to track the performance of your email marketing efforts.

WordPress, one of the most popular website-building platforms, offers a plethora of email subscription plugins to simplify the process.

In this article, I will explore the top 10 and best WordPress email subscription plugins, highlighting their features and benefits.

10 Best WordPress Email Subscription Plugins

WordPress email subscription plugins make it easy for website owners to collect and manage email addresses from their visitors.

In this article, I will explore the top 10 and best WordPress email subscription plugins, each offering unique features and functionalities to help you grow your email list and engage with your audience.

1. MailChimp

Mailchimp - best wordpress email subscription plugins

MailChimp is a popular email marketing platform that offers a WordPress plugin for seamless integration.

It allows users to create and manage email lists, design email campaigns, and track subscriber engagement.

The MailChimp plugin enables easy subscription forms and list management within WordPress.


  • Integration: Seamlessly integrates with MailChimp’s email marketing platform.
  • User-Friendly: Offers an easy-to-use interface for creating and managing email campaigns.
  • Automation: Supports email automation and audience segmentation.


  • Pricing: The cost may rise with a growing subscriber list.

Ideal For:

  • Those who use MailChimp and need an integrated solution for their WordPress site.

2. Constant Contact

Constant Contact - best wordpress email subscription plugins

Constant Contact is an email marketing and automation platform known for its user-friendly interface.

The Constant Contact plugin for WordPress helps users integrate email subscription forms and manage contact lists directly from their WordPress site.


  • Integration: Integrates with Constant Contact’s marketing tools.
  • Drag-and-Drop Builder: Provides a user-friendly email campaign builder.
  • List Management: Allows you to manage and segment your email lists.


  • Pricing: Pricing can become expensive as your subscriber list grows.

Ideal For:

  • Users who prefer Constant Contact for their email marketing and want a native integration.

3. Mailster

Mailster - best wordpress email subscription plugins

Mailster is a comprehensive email marketing plugin for WordPress.

It provides features like customizable subscription forms, email templates, and detailed analytics.

Users can create and manage email campaigns right from their WordPress dashboard.


  • Full Control: Gives you full control over your email campaigns from your WordPress dashboard.
  • Templates: Offers customizable email templates for your campaigns.
  • Subscription Forms: Provides subscription form creation and management.


  • Learning Curve: The setup may require some familiarity with email marketing.

Ideal For:

  • Those who want to manage their email marketing entirely within their WordPress site.

4. OptinMonster

Optin Monster - best wordpress email subscription plugins

OptinMonster is a versatile lead generation and email subscription plugin.

It allows users to create engaging opt-in forms, pop-ups, and slide-ins to capture email subscribers.

It integrates seamlessly with popular email marketing services.


  • Lead Generation: Specializes in lead generation with various opt-in forms.
  • Behavioural Triggers: Offers advanced targeting with exit-intent pop-ups and more.
  • Integration: Integrates with various email marketing platforms.


  • Pricing: The feature-rich version can be costly.

Ideal For:

  • Website owners focused on lead generation and growing their email lists.

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5. Newsletter

Newsletter Plugin - best wordpress email subscription plugins

Newsletter is a feature-rich email marketing plugin for WordPress that enables users to create and send newsletters, manage subscribers, and track email campaign performance.

It offers a drag-and-drop email builder and various customization options.


  • Self-Hosted: Operates on your web hosting, ensuring complete control.
  • Templates: Provides a range of responsive email templates.
  • Delivery Engine: Offers a delivery engine for sending your newsletters.


  • Advanced Features: Advanced features may require add-ons.

Ideal For:

  • Users who want a self-hosted email subscription solution with control over their newsletters.

6. Sumo Email Capture

Sumo email capture

Sumo is a suite of marketing tools that includes an email capture plugin for WordPress.

With Sumo, users can easily create attractive pop-up subscription forms, scroll-triggered boxes, and other opt-in mechanisms to grow their email list.


  • List Building: Specializes in list building with pop-ups, scroll boxes, and more.
  • Integration: Integrates with multiple email marketing services.
  • Customization: Allows for customizable form designs.


  • Free Plan Limitations: The free version may have limitations on design and features.

Ideal For:

  • Website owners looking for a user-friendly, list-building tool.

7. Thrive Leads

Thrive Leads

Thrive Leads is a conversion-focused email subscription plugin for WordPress.

It provides a range of opt-in form types and targeting options to help website owners generate leads and build their email lists.

It’s known for its A/B testing features.


  • Conversion Optimization: Focuses on conversion optimization with various opt-in form types.
  • A/B Testing: Offers A/B testing for improving conversion rates.
  • Design Control: Provides design control for creating eye-catching forms.


  • Learning Curve: May require some learning to fully utilize its features.

Ideal For:

  • Those who prioritize conversion optimization and A/B testing.

8. MailOptin


MailOptin is a versatile email subscription and lead generation plugin for WordPress.

It offers features like pop-ups, notification bars, and automated email marketing to engage and convert site visitors into subscribers.


  • Automation: Automates your email marketing with email automation and event-triggered emails.
  • Form Builder: Offers a form builder for creating custom opt-in forms.
  • Lead Analytics: Provides insights into your lead generation efforts.


  • Pricing: The full feature set is part of the premium version.

Ideal For:

  • Users seeking automation and analytics in their email subscription strategy.

9. Mailpoet


Mailpoet is an email marketing and newsletter plugin built specifically for WordPress.

It allows users to design newsletters, send email campaigns, and manage subscribers, all within the WordPress dashboard. It’s particularly user-friendly.


  • Integrated Solution: Operates as an all-in-one email and newsletter plugin.
  • Drag-and-Drop Builder: Offers a user-friendly email campaign builder.
  • List Management: Allows you to manage and segment your email lists.


  • Feature Limitations: Some advanced features require premium versions.

Ideal For:

  • Website owners looking for an integrated email solution within their WordPress site.

10. Icegram Express

Icegram Express

Icegram Express is a WordPress email subscription and engagement plugin that provides options for creating different types of opt-in forms, pop-ups, and message bars.

It helps users grow their email lists and engage with their site visitors effectively.


  • Opt-In Campaigns: Focuses on creating opt-in campaigns for list building.
  • Responsive Design: Offers responsive design templates for forms.
  • Automation: Supports simple automation for email marketing.


  • Simplicity: May be less feature-rich compared to some other options.

Ideal For:

  • Users who prefer a straightforward approach to opt-in campaigns and list building.

Conclusion – Best WordPress Email Subscription Plugin

“I Recommend Constant Contact”

While all the email subscription plugins mentioned above have their unique features and benefits, I highly recommend Constant Contact.

Constant Contact offers a user-friendly interface that allows you to create stunning newsletters and email campaigns with ease.

The plugin’s diverse range of templates and customization options ensures that you can maintain a consistent and visually appealing brand image in your communications.

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