10+ Best WordPress Email Subscription Plugins in 2023

Last Updated on 24th May 2023 by Ajmer Singh

In today’s digital age, maintaining a strong online presence is essential for businesses and individuals alike.

One effective way to engage with your audience and keep them updated is through email subscriptions.

By offering visitors the option to subscribe to your newsletter or updates, you can establish a direct line of communication, nurture relationships, and drive traffic to your website.

Fortunately, WordPress, one of the most popular website-building platforms, offers a plethora of email subscription plugins to simplify the process.

In this article, we will explore 10+ top email subscription plugins for WordPress, highlighting their features and benefits.

Whether you’re a blogger, marketer, or business owner, these plugins can help you effectively capture leads, deliver engaging content, and build a loyal subscriber base.

Comparison Chart of Top Email Subscription Plugins

Introducing the Top 10+ Email Subscriptions Plugin Comparison Chart!

Discover advanced automation, customizable opt-in forms, A/B testing, segmentation, analytics, and more.

Make an informed decision and revolutionize your email marketing strategy.

Maximize engagement, drive conversions, and find the ideal plugin that aligns with your goals.

Plugin Features Integrations
Email Subscribers Collect subscribers Popular email services
MailChimp Design and send emails Extensive integrations
Mailster Responsive email designs Segment subscribers
OptinMonster Various opt-in form types Integration options
Newsletter Create and send newsletters GDPR compliant
Sumo List Builder Multiple opt-in form types Integration options
Constant Contact Email campaign management List segmentation
Thrive Leads Conversion-focused forms Advanced targeting
MailOptin Customizable opt-in forms Integration options
Jetpack Subscription forms Notifications
Mailpoet Email campaign management Automation features

Top Email Subscription Plugins For WordPress

When it comes to growing your website’s audience and engaging with your visitors, email subscriptions are a powerful tool.

By offering visitors the option to subscribe to your newsletter or updates, you can build a loyal following and keep them informed about your latest content and promotions.

In this article, we will explore 10+ popular email subscription plugins for WordPress, highlighting their features and benefits.

1. Email Subscribers and Newsletters

icegram email subscription plugin

Email Subscribers and Newsletters is a comprehensive plugin that allows you to create and send newsletters directly from your WordPress dashboard.

With this plugin, you can easily collect subscribers, create beautiful email campaigns, and track performance.

It supports double opt-in and provides various customization options to match your website’s design.

The email Subscribers and Newsletters plugin by Icegram is a popular email marketing WordPress plugin with more than 100,000+ active installs.

It is widely used by bloggers and webmasters to automate their email marketing campaigns.

From capturing leads via a subscription box to automatically sending post notifications to the audiences,

it helps website owners engage with their subscribers effortlessly.

It allows website owners to easily set up new blog post notification campaigns,

and create a digest newsletter for the existing audiences on autopilot.

Email subscribers and newsletter plugins are compatible with all widely-used SMTP plugins.

It assures the users with high deliverability and also provides a subscription spam check to avoid bot entries.

It has easy import/export contacts for external use without any restrictions on the contact count.

This plugin also provides an intuitive drag and drop editor to customize the campaign emails without learning to code.

It is an all-in-one email marketing suite for WordPress website owners to carry out all the email automation without spending a single dime.

2. MailChimp

mailchimp email subscription plugin

MailChimp is a widely recognized email marketing service that offers a dedicated plugin for WordPress integration.

With its user-friendly interface, you can design and manage email campaigns effortlessly.

The plugin allows you to sync your subscriber lists, create signup forms, and automate email sequences.

MailChimp also provides in-depth analytics to help you track the success of your campaigns.

Mailchimp is one of the trending plugins nowadays, it’s chosen for effective performance.

This is because you can get a free account here without having to spend much time either.

Hence in the hoard of growing your business and the time-lapse, you will have to succour for subscribers real fast and to help you with your endeavour you can use this plugin for your benefit.

Here you don’t have to be a professional marketer to get to the crux of getting subscribers aboard; the plugin will do it for you.

Since it’s a great user-friendly option, anyone can use it as a signup form.

Also, it is mobile-optimized.

The speciality of this particular plugin lies in the fact that blends with other plugins that are being used simultaneously.

3. Mailster

mailster email subscription plugin

Mailster is a popular email newsletter plugin for WordPress that offers an array of features for managing your email campaigns.

It enables you to create responsive email designs using a drag-and-drop builder, segment your subscribers, and conduct A/B testing.

The plugin also provides detailed reports on open rates, click-through rates, and other key metrics.

If you happen to use the mailster, it is the most used plugin that helps promote your site, because it has very easy features such as the drag and drop builder.

The plugin offers you amazing kickbacks such as user-friendly settings as well as amazing customer support.

The experience with this plugin will count because you can use this as your best email marketing tool to increase your subscriber fold.

This plugin will integrate with another popular plugin that’s available online.

There are ready designs that you can utilize on mobile and retina.

The record of the emails sent and to whom and other aspects are covered by advanced analytics in place.

You can vouch for unlimited forms for subscriptions as well on this plugin.

The ability to have a translation-ready tool gives you an upper hand.

4. OptinMonster

optin monster email subscription plugin

OptinMonster is a powerful lead generation plugin that offers a wide range of opt-in forms, including pop-ups, slide-ins, and floating bars.

It integrates seamlessly with popular email marketing services and provides advanced targeting and personalization options.

OptinMonster’s exit-intent technology is particularly effective in capturing visitors’ attention and converting them into subscribers.

The optinmonster is a killer and has a reputation for providing a huge range of services,

right from the basic kind to the professional plugin demands are met.

Hence it gets you pretty much takes over the email marketing for you.

It is known to double the number of subscribers that you may currently be having.

The only thing a user has to do is to install this plugin and get it to work for you.

It has a large number of ready-made templates, 65 to be precise to make your choice.

The analytics option is far more advanced than the previous options mentioned.

It has a specified engine to help you segment and target your audience.

It has the capability of being able to integrate eCommerce and other website platforms.

5. Newsletter

newsletter email subscription plugin

Newsletter is a feature-rich plugin that enables you to create and send newsletters from your WordPress site.

It offers drag-and-drop functionality for designing emails and provides various subscription options, including pop-ups, embedded forms, and widgets.

The plugin also supports GDPR compliance, ensuring that your email marketing activities align with data protection regulations.

The newsletter is one of the most used plugins and has captured a lot of subscribers,

as it provided a very good experience when users used it to promote and get on subscribers.

It allows you to have unlimited email and great campaign ideas.

The plugin comes with free add-ons which is a big bonus for the user.

The form designs are responsive and great with users.

You could easily install the plugin and get going. It has the translation-ready option as well.

The user support is great, and you will find that free and premium add-ons that aren’t available on any other plugin can be availed here.

6. Sumo List Builder

sumo email subscription plugin

Sumo List Builder is a comprehensive lead generation plugin that helps you grow your email list through various opt-in forms.

It offers customizable pop-ups, welcome mats, scroll boxes, and more.

Sumo also integrates with popular email marketing services, making it easy to manage your subscribers and automate your campaigns.

If you happen to use the sumo list builder, you will find out that it gets the first visitors to the permanent subscriber group.

The newsletter directed at the subscriber’s is creative.

You will find that the pop-ups are well-timed. The plugin is known for its advanced drag and drop builder.

It has the best email capture tool as compared to other plugins.

You will be able to use pre-design templates that have a great responsive design. The customer support has both been excellent.

There is a great easy integration of all other services that go with it.

However, there are a lot of drag & drop themes and plugins are available like Themify Ultra.

7. Constant Contact

constant contact email subscription plugin

Constant Contact is a reputable email marketing service that offers a dedicated WordPress plugin for seamless integration.

With this plugin, you can design engaging email campaigns, manage contacts, and track your results.

Constant Contact provides a wide range of professional templates, list segmentation options, and automation features to streamline your email marketing efforts.

The Constant Contact plugin is one of the best WordPress email subscription plugins for startups.

It allows you to easily create emails from its built-in email templates, set up automated emails, and much more. 

They offer a free trial if you don’t have an account registered with them.

Their support is top-notch providing email, chat and live phone support.

Due to the popularity, the plugin has gained,

a WordPress form plugin such as the WPforms offers a built-in integration for Constant Contact,

where you can easily build newsletter subscription forms.

The integration is available on the WPforms free version.

However, the downside of this plugin is that there is no advance targeting features in marketing automation.

The plugin offers a 60-day free trial after which you start paying $20 monthly.

8. Thrive Leads

thrive leads email subscription plugin

Thrive Leads is a conversion-focused email opt-in plugin that helps you capture visitors’ attention and turn them into subscribers.

It offers a variety of opt-in form types, including pop-ups, sticky ribbons, and in-line forms.

Thrive Leads also provides advanced targeting options, A/B testing capabilities, and detailed reporting to optimize your lead generation efforts.

The Thrive leads as the name implies is a lead generation plugin for WordPress.

It features a drag and drop editor that can be deployed to design opt-in forms from its 60+ readily available templates.

In addition to this, you can also design and create a perfect opt-in form from scratch using the drag and drop editor.

This powerful tool allows you to choose how and where you want your forms to be displayed,

forms can be added to specific posts and pages via categories.

Most importantly, the thrive lead plugin has an advanced targeting feature,

that displays highly targeted offers to your visitors based on posts, categories, and tags.

It has a highly advanced A/B test engine that can be used to find out what converts best for your audience.

Last, but not least, this plugin gives an overview of your metrics so that you can understand how well your forms are performing,

and where your most valuable traffic comes from. 

Finally, it goes for $67 per year, and they provide you with support and updates.

9. MailOptin

mailoptin email subscription plugin

MailOptin is a feature-rich email opt-in and lead generation plugin for WordPress.

It offers a variety of opt-in form types, such as pop-ups, slide-ins, and notification bars.

With MailOptin, you can easily design and customize your forms, trigger them based on user behaviour, and integrate them with popular email marketing services.

MailOptin is an email subscription plugin that performs two crucial functions.

The functions are dependent on the version you purchase.

Lead Generation:

This allows you to grow your email subscriber list via opt-in forms and popups.

Email Automation:

The email campaigns here are automated. It allows you to deliver a digest of your latest post via your email marketing service of choice

Most importantly, it has a free version at wordpress.org but it is limited to the lead generation function alone.

The lead generation function allows you to create a variety of opt-in forms that you can connect to your favorite email marketing service.

In addition to this, you can make use of the visual editor to edit and customize premade templates.

You can also use its email automation features and visual builder to set up automated and event-triggered emails of your latest blog post.

However, the downside of this plugin is that you will need to integrate it with a third-party plugin,

that offers an email marketing service for your emails to be sent.

This is because the MailOptin plugin can’t manage subscribers or send emails independently,

it requires the aid of a third-party plugin.

MailOptin has a free version available that is limited to creating simple opt-in forms at wordpress.org.

To access more features, you can go with the standard license for $79.

The pro version however goes for $199 with access to the email automation features. 

10. Jetpack

jetpack email subscription plugin

Jetpack, a popular all-in-one plugin for WordPress, includes an email subscription module.

It enables you to add a subscription form to your site, manage subscribers, and send notifications whenever new content is published.

While Jetpack’s email subscription feature may not be as robust as other dedicated plugins, it is a convenient option for users who already utilize Jetpack’s other features.

Jetpack is an all-in-one plugin created by Automattic that performs a different variety of functions.

It has a subscription feature that offers your audience an option as to when they want to receive email notifications for your latest content.

Your audience on the other hand can either choose to receive email notifications daily, immediately, weekly, or even monthly.

The Jetpack plugin is simple and free, it’s kind of limited because you cannot create custom emails and it has limited subscriber management.

It is free.

11. Mailpoet

mailpoet email subscription plugin

Mailpoet is a comprehensive email marketing plugin specifically designed for WordPress.

It allows you to create and send newsletters, manage subscribers, and track the performance of your campaigns.

Mailpoet’s drag-and-drop editor makes it easy to design professional-looking emails, and its automation features streamline your email marketing workflows.

The mailpoet plugin is a free email marketing plugin for WordPress, all you need to start your newsletter.

Mailpoet comes with lifetime support, unlimited newsletters and amazing features like spam protection.

It is the best freemium newsletter plugin for WordPress, especially if you want to start your email marketing campaigns quickly.

Mailpoet also offers an awesome community forum where you can get professional answers to all your questions about the software.

With the mailpoet WordPress plugin you can:

-Send newsletters and track opens and clicks Integrate with Google Analytics

-Install and manage multiple mailing lists in one place

-Send HTML or text emails (with text or HTML editor)

-Automatically publish new posts to your list

-freemium with up to 1000 subscribers

-Send newsletters to your list or targeted segments of your list

-Scheduled sending. You can schedule your campaign for the time you want even several days before publishing.

-Schedule your newsletters even for specific dates, times and conditions (for example, send only on weekends).

-On “click to open” campaigns so readers can click on the link in the newsletter to read it.


Email Subscription plugins play a crucial role in growing your website’s audience and staying connected with your visitors.

The 11 plugins discussed in this article offer various features and benefits, allowing you to choose the one that best suits your needs.

Whether you prioritize design flexibility, automation, or integration with popular email marketing services, these plugins provide powerful tools to enhance your email marketing efforts and drive engagement with your audience.