11 Best Email Subscription Plugins for WordPress In 2023

Last Updated on 25th December 2022 by Ajmer Singh

There are numerous as well as huge sets of plugins to get subscribers on board for the users.

The main criteria of a brand are to grab the attention of the audience, which isn’t easy.

The need for the brand to work on the offer so that it would be stand out from its competitor and compelling enough for the audience to fall for.

When this is done, you have to put out a good plugin to do the rest of the work.

So let’s start with the most popular and best WordPress email subscription plugins:

Best Email Subscription Plugins For WordPress

1. Email Subscribers and Newsletters

icegram email subscription plugin

The email Subscribers and Newsletters plugin by Icegram is a popular email marketing WordPress plugin with more than 100,000+ active installs.

It is widely used by bloggers and webmasters to automate their email marketing campaigns.

From capturing leads via a subscription box to automatically sending post notifications to the audiences,

it helps website owners engage with their subscribers effortlessly.

It allows website owners to easily set up new blog post notification campaigns,

and create a digest newsletter for the existing audiences on autopilot.

Email subscribers and newsletter plugins are compatible with all widely-used SMTP plugins.

It assures the users with high deliverability and also provides a subscription spam check to avoid bot entries.

It has easy import/export contacts for external use without any restrictions on the contact count.

This plugin also provides an intuitive drag and drop editor to customize the campaign emails without learning to code.

It is an all-in-one email marketing suite for WordPress website owners to carry out all the email automation without spending a single dime.

2. MailChimp

mailchimp email subscription plugin

Mailchimp is one of the trending plugins nowadays, it’s chosen for effective performance.

This is because you can get a free account here without having to spend much time either.

Hence in the hoard of growing your business and the time-lapse, you will have to succour for subscribers real fast,

and to help you with your endeavour you can use this plugin for your benefit.

Here you don’t have to be a professional marketer to get to the crux of getting subscribers aboard; the plugin will do it for you.

Since it’s a great user-friendly option, anyone can use it as a signup form.

Also, it is mobile-optimized.

The speciality of this particular plugin lies in the fact that blends with other plugins that are being used simultaneously.

3. Mailster

mailster email subscription plugin

If you happen to use the mailster, it is the most used plugin that helps promote your site,

because it has very easy features such as the drag and drop builder.

The plugin offers you amazing kickbacks such as user-friendly settings as well as amazing customer support.

The experience with this plugin will count because you can use this as your best email marketing tool to increase your subscriber fold.

This plugin will integrate with another popular plugin that’s available online.

There are ready designs that you can utilize on mobile and retina.

The record of the emails sent and to whom and other aspects are covered by advanced analytics in place.

You can vouch for unlimited forms for subscriptions as well on this plugin.

The ability to have a translation-ready tool gives you an upper hand.

4. OptinMonster

optin monster email subscription plugin

The optinmonster is a killer and has a reputation for providing a huge range of services,

right from the basic kind to the professional plugin demands are met.

Hence it gets you pretty much takes over the email marketing for you.

It is known to double the number of subscribers that you may currently be having.

The only thing a user has to do is to install this plugin and get it to work for you.

It has a large number of ready-made templates, 65 to be precise to make your choice.

The analytics option is far more advanced than the previous options mentioned.

It has a specified engine to help you segment and target your audience.

It has the capability of being able to integrate eCommerce and other website platforms.

5. Newsletter

newsletter email subscription plugin

The newsletter is one of the most used plugins and has captured a lot of subscribers,

as it provided a very good experience when users used it to promote and get on subscribers.

It allows you to have unlimited email and great campaign ideas.

The plugin comes with free add-ons which is a big bonus for the user.

The form designs are responsive and great with users.

You could easily install the plugin and get going. It has the translation-ready option as well.

The user support is great, and you will find that free and premium add-ons that aren’t available on any other plugin can be availed here.

6. Sumo List Builder

sumo email subscription plugin

If you happen to use the sumo list builder, you will find out that it gets the first visitors to the permanent subscriber group.

The newsletter directed at the subscriber’s is creative.

You will find that the pop-ups are well-timed. The plugin is known for its advanced drag and drop builder.

It has the best email capture tool as compared to other plugins.

You will be able to use pre-design templates that have a great responsive design. The customer support has both been excellent.

There is a great easy integration of all other services that go with it.

However, there are a lot of drag & drop themes and plugins are available like Themify Ultra.

7. Constant Contact

constant contact email subscription plugin

The Constant Contact plugin is one of the best WordPress email subscription plugins for startups.

It allows you to easily create emails from its built-in email templates, set up automated emails, and much more. 

They offer a free trial if you don’t have an account registered with them.

Their support is top-notch providing email, chat and live phone support.

Due to the popularity, the plugin has gained,

a WordPress form plugin such as the WPforms offers a built-in integration for Constant Contact,

where you can easily build newsletter subscription forms.

The integration is available on the WPforms free version.

However, the downside of this plugin is that there is no advance targeting features in marketing automation.

The plugin offers a 60-day free trial after which you start paying $20 monthly.

8. Thrive Leads

thrive leads email subscription plugin

The Thrive leads as the name implies is a lead generation plugin for WordPress.

It features a drag and drop editor that can be deployed to design opt-in forms from its 60+ readily available templates.

In addition to this, you can also design and create a perfect opt-in form from scratch using the drag and drop editor.

This powerful tool allows you to choose how and where you want your forms to be displayed,

forms can be added to specific posts and pages via categories.

Most importantly, the thrive lead plugin has an advanced targeting feature,

that displays highly targeted offers to your visitors based on posts, categories, and tags.

It has a highly advanced A/B test engine that can be used to find out what converts best for your audience.

Last, but not least, this plugin gives an overview of your metrics so that you can understand how well your forms are performing,

and where your most valuable traffic comes from. 

Finally, it goes for $67 per year, and they provide you with support and updates.

9. MailOptin

mailoptin email subscription plugin

MailOptin is an email subscription plugin that performs two crucial functions.

The functions are dependent on the version you purchase.

Lead Generation:

This allows you to grow your email subscriber list via opt-in forms and popups.

Email Automation:

The email campaigns here are automated. It allows you to deliver a digest of your latest post via your email marketing service of choice

Most importantly, it has a free version at wordpress.org but it is limited to the lead generation function alone.

The lead generation function allows you to create a variety of opt-in forms that you can connect to your favourite email marketing service.

In addition to this, you can make use of the visual editor to edit and customize premade templates.

You can also use its email automation features and visual builder to set up automated and event-triggered emails of your latest blog post.

However, the downside of this plugin is that you will need to integrate it with a third-party plugin,

that offers an email marketing service for your emails to be sent.

This is because the MailOptin plugin can’t manage subscribers or send emails independently,

it requires the aid of a third-party plugin.

MailOptin has a free version available that is limited to creating simple opt-in forms at wordpress.org.

To access more features, you can go with the standard license for $79.

The pro version however goes for $199 with access to the email automation features. 

10. Jetpack

jetpack email subscription plugin

Jetpack is an all-in-one plugin created by Automattic that performs a different variety of functions.

It has a subscription feature that offers your audience an option as to when they want to receive email notifications for your latest content.

Your audience on the other hand can either choose to receive email notifications daily, immediately, weekly or even monthly.

The Jetpack plugin is simple and free, it’s kind of limited because you cannot create custom emails and it has limited subscriber management.

It is free.

11. Mailpoet

mailpoet email subscription plugin

The mailpoet plugin is a free email marketing plugin for WordPress, all you need to start your newsletter.

Mailpoet comes with lifetime support, unlimited newsletters and amazing features like spam protection.

It is the best freemium newsletter plugin for WordPress, especially if you want to start your email marketing campaigns quickly.

Mailpoet also offers an awesome community forum where you can get professional answers to all your questions about the software.

With the mailpoet WordPress plugin you can:

-Send newsletters and track opens and clicks Integrate with Google Analytics

-Install and manage multiple mailing lists in one place

-Send HTML or text emails (with text or HTML editor)

-Automatically publish new posts to your list

-freemium with up to 1000 subscribers

-Send newsletters to your list or targeted segments of your list

-Scheduled sending. You can schedule your campaign for the time you want even several days before publishing.

-Schedule your newsletters even for specific dates, times and conditions (for example, send only on weekends).

-On “click to open” campaigns so readers can click on the link in the newsletter to read it.


There are several ways you could grow and enhance your plugin, and you could employ one or several to achieve your goal.

You will have to know the various plugin that will use to fulfil the requirement.

You will find that people will check updates on the go with the online medium keeping pace with people’s interests.

The email marketing strategy will make a dent, and you can get in a certain number of subscribers.

So these are the best WordPress email subscription plugins. Go with any of the above-mentioned plugins according to your need and give it a try. 

And let me know in the comments which one is best for your website.