What is a Landing Page?
Last Updated on 21st September 2023 by Ajmer Singh
Most people seem to think that the landing page is just another page on your website. However, this could not be further from the truth.
Landing pages play an extremely important role in marketing and should never be taken lightly when designing or creating one.
In this post, we will go over what a landing page is and give you 25+ tips to create the perfect one for your website or blog. Stay tuned!
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Landing Page Overview
A landing page is also known as a “lead capture” or “conversion” page. Almost every website has its own landing page.
This web page should be one of the most effective pages on your site because its goal is lead generation or sales conversion for your product or service.
In simple words, Landing Page or Lead Capture page is a single web page that allows you to create an online presence and generate qualified sales leads.
25+ Tips for Creating a Perfect Landing Page
A perfect landing page should have all these factors in place which we will discuss in detail in the points below:
1. Enticing Headline
The headline is one of the most important factors in making your landing page effective.
The purpose of the headline is to grab the user’s interest and make them read more.
However, you should not exaggerate in writing headlines because they can be counter-productive.
While choosing a catchy headline for your landing page, you should consider including emotional words to build trust between you and your visitors.
It is also important to use action words that are catchy, unique and creative. You can read more about writing headlines here.
2. Clear Message
The message on the landing page should be clear to the user before they even take a look at any other part of your website.
This way they won’t be confused about what your product or service can do for them.
3. Social Proof
Social proof builds trust and confidence in the visitor’s mind to increase conversions.
It is vital to use social media icons on your landing page to show that you are well established and trustworthy.
Some people also use testimonials on their landing pages to create trust with the user.
4. Personalized Approach
Personalizing your approach helps build customer relationships.
You can personalize your approach by including their name, gender or age depending on what you are selling.
For example, let’s say that you are selling a toy car for boys between the age of 4 and 8.
You can personalize the approach by adding “Hello Jack, this is a cool toy car for boys like you!”
5. White Spaces
White spaces play an important role in making your landing page more appealing to the user’s eye.
Keep them minimal but ensure that they do not interfere with the message or content of your landing page.
Your offer must be persuasive and attractive. The more appealing the offer, the better conversions you will get on your landing page.
Keep in mind that your offer should always be advantageous to the user but do not go overboard with it by making false promises or exaggerating its value.
7. Call to Action
The call to action is the button or text on your landing page that tells the user what to do next.
This can be anything from downloading a document, watching a video to purchasing a product.
The main purpose of this CTA button is to get people moving and tell them the next step in the sales funnel.
8. Trust Seals
Trust seals are also an important factor that helps increase conversions on your landing page by building trust with the user’s mind.
There are many types of trust seals that you can use, including social media verification, security icons, etc.
9. An Exceptional Offer
The offer of your landing page should be something the user cannot ignore.
This means that you need to give them an offer that is truly worth making a purchase or spending their money on.
10. Customer Reviews
Customer reviews are also beneficial for increasing conversions on lead capture pages because it is another way through which you can build trust with the user.
11. Straight to the Point Headlines
The most important thing that makes a landing page effective and increases conversions is its headline and content.
Therefore it should be straight to the point and not give too much information at once.
This will confuse the user and they will probably exit your page, resulting in a lower conversion rate.
Adding high-quality images can also increase conversions because it makes the landing page more visually appealing and attractive to the user.
However, make sure that you do not add too many images on your landing page otherwise it will confuse the users and they will probably exit the page.
13. Using Keywords
Keyword research is very important in order to rank higher on search engine result pages (SERPs).
Find out what your target audience is searching for and use those keywords appropriately on your landing page.
This will make it more visible to the users and increase the chances of conversion.
Use tools like Ahrefs, Semrush for keyword research.
14. Offering Freebies
Offering freebies is a great way to make your landing page stand out to create trust with the user but do not overwhelm them with too many offers/gifts.
Because it will only confuse them and they might exit your page, resulting in lower conversions.
15. Strategic Placement
The placement of your offers and buttons is also crucial for increasing conversions on your landing page.
Because it drives the user to take an action, depending on where you put them.
For example, if you place a “Download” button at the bottom of your page, people might not click on it because they will assume that they have to scroll all the way down the page.
16. The Problem
The user should know why they are on your landing page and what problem you’re trying to solve for them.
Which is why it is important to explain this properly in the content of your landing page (for example, through a well-written headline or copy).
17. The Solution
Don’t forget to include the solution to your target audience’s problem on your landing page.
For example through a well-written copy that clearly explains how their life will change for the better once they take action and buy your product or service.
18. Reason Why They Should Take Action
If needed, you can also include a reason why they should take an action right now and not postpone it to a later date.
For example, you can say something like “Order today and receive 15% off” or “Get access now before the price increases.”
Scarcity is also an effective tool for increasing conversions.
Because it makes the user believe that if they don’t take action now, the opportunity will pass by and they will lose out on it forever.
For example, you can say something like “Hurry! Only 2 days left” or “2 spots left”.
Personalizing your landing page can also help you increase conversions.
Because it makes your offer more targeted and personalized to the user’s needs which creates trust with them.
For example, if you’re selling toothpaste, you can show different offers based on age (e.g., “For kids” or “For adults”).
You can also increase the urgency on your landing page by adding deadlines, for example, “Offer expires in 48 hours.”
This will make your audience feel like they need to take action immediately before it’s too late.
22. The Call To Action
Make sure that your call to action is crystal clear to the user so that they know exactly what you want them to do next and there are no doubts in their mind about it.
For example, if you’re selling a product, say “Buy now” or “Add to Cart.” If you’re giving a freebie away, say “Get it now.”
23. The Button
A great way to make your call to action stand out is by using contrasting colours, for example, green and red because these are the most eye-catching colours.
You can test what colour performs best for you, but try to choose one that matches your brand as much as possible.
Another great way to increase conversions on your landing page is by offering gifts, for example, “100% Satisfaction Guarantee.”
If this applies to you, make sure that the user knows about it because they have nothing to lose if they try your product or service.
25. Personal Info
If you have any personal information about your users, for example, their names and email addresses,
or anything else that can give them a sense of trust towards your brand/product, don’t hesitate to include it on your landing page.
It’s a great way to boost conversions because it helps build a relationship between the user and your brand/product.
26. Request For Their Email
If you want the user to take the next step and subscribe to your email list or follow you on social media,
make sure that they know about it by including a “subscribe now” CTA (and include all the necessary social media buttons).
27. Other Ways to Increase Conversions
There are many different methods that you can use for increasing conversions on your landing page,
but the most important thing is to make sure that not everything is crammed into one page because it makes your page look messy and unstructured.
You should also consider A/B testing different versions of your landing pages (with different headlines, offers/gifts, colours etc.) to see which one performs best.
28. Loading Speed
Last but not the least, your website loading speed is very important. The audience will leave if your site didn’t load in under 1-2 sec.
Consider yourself, if you visit a site – click on it – take time to load – you stay or leave – I don’t know about you but I leave and check out the other site.
It’s best to optimize your site for speed. Get a better host and a well-coded theme.
Different types of Landing Pages!
1. Sales/Lead generation
A sales/lead generation landing page is used to generate a lead from the visitor.
That being said, there are two main types of sales/lead generation pages:
– Lead Capturing Landing Page:
This type of landing page captures specific information from the user, for example, their name and email address.
This way the user can opt-in to your mailing list or receive more information about a specific product.
– Sales Landing Page:
This type of landing page is designed to sell a certain product/service, so it needs a clear CTA, descriptive copy and persuasive copy that makes the user want to buy the product.
2. Click through/One-page Landing Page
A Click-through landing page is one single page that has multiple links to different sections of the site (or even to other websites).
It’s usually used for businesses where the goal is to get visitors to click on a link and then follow through with converting into leads or actual purchases once they’re on the site.
3. Opinion Leader Landing Page
An opinion leader landing page is used to attract people who are influencers in their fields, for example, they could be bloggers or journalists.
This way you can capture them as leads and ask them to either share your product with their followers (in exchange for free samples),
or review the product and spread the word about it (and link back to your site).
4. Video Landing Page
Video landing pages are used when you want to showcase a video and turn viewers into leads or customers (in order for them to watch the video).
They usually feature a great headline (with a CTA), hero shot, video and social media buttons.
5. Click Funnels
A Click funnel is a sales page that’s been designed with specific steps in order for the user to go through them and convert them into a lead, or a customer at the end of each step (and all of this without creating an account).
6. Affiliate Landing Page
An affiliate landing page is used when you’ve got an affiliate marketing program,
or when you want to increase your affiliate sales (by promoting a certain product/service through your affiliates).
They usually feature the product/service in a hero shot and provide all of the necessary information about it.
7. Paid Traffic Landing Page
A paid traffic landing page is a page that’s been optimized specifically to convert as many paid search visitors as possible.
They usually have a clear CTA, persuasive copy and ask for the user’s email address in order to download a free piece of content or receive more information about a certain product/service.
8. Press Release Landing Page
A press release landing page is used when you want to attract journalists, bloggers and influencers with your press release.
They usually have a CTA asking the visitor to share or tweet about the press release in order for them to receive more information about it.
They also have a great headline, hero shot, social media buttons etc.
9. Direct Traffic Landing page
A direct traffic landing page is a standalone website that’s been designed with the sole purpose of converting visitors into leads/customers.
They usually feature a clear CTA, persuasive copy and a video to showcase their product or service.
10. Pre-launch Landing Page
A pre-launch landing page is a great way for startups to build hype around their product/service before it’s released and turn visitors into beta testers or customers.
11. Membership Landing Page
A membership landing page is used to convert visitors into members of your website/community site (and thus build a great audience from day one).
They often feature the benefits of joining the community or list building etc.
12. Product Launch Landing Page
A product launch landing page is used when you want to promote a new product (or service) and turn visitors into customers.
They usually feature the product/service in a creative way, list all of its benefits and features, etc.
13. Squeeze Page
A squeeze page is used to gather emails from the visitor in order to build a list of leads.
They often have a great headline, sub-headline and CTA with persuasive copy.
14. Welcome Mat Page
A welcome mat page is used to let people know you’ve got great content (such as blog posts, videos etc).
They often feature the title of the content along with a CTA to make it easy for the user to access it after they’ve read/watched it.
15. Exit Pop Up
An exit pop up is used when you want to stop people from leaving (in order for them to visit a certain page or stay on your site longer).
They usually have a creative design and ask visitors not to leave.
16. AIDA (Awareness, Interest, Desire, Action) Page
AIDA is an acronym used by copywriters to better create a persuasive copy. Here’s the definition of each stage of it:
Attention – Getting prospects’ attention.
Interest – Wanting to learn more about the product/service on offer.
Desire – Creating a sense of need or want.
Action – Getting the user to take the next step and buy/opt-in for more information etc.
17. Product Comparison Landing Page
A product comparison landing page is used when you’re comparing different products/services and want to convince the visitor to buy the one you’re promoting.
They usually have a creative headline, hero shot and list all of the benefits/features on offer in comparison to the other product.
Why landing page is important?
– Landing page is a one to one communication between the user and website.
– You can share your product in the easiest way with a unique selling point.
– Each platform has different possibilities and technical strategies, so you should carefully create a landing page for each platform in order to get a higher conversion rate.
– Landing page is a clickable advertisement in which you can advertise your product or service.
– You should make the user to take an action on your page if you want to get a conversion from it.
– A landing page creates a direct relationship between users and customers.
I hope you’ve learned some new insights into how to create a perfect landing page.
If not, I encourage you to read this post again or skim through the list of 25+ tips for creating your own perfect landing page.
Keep in mind that all these ideas are just my opinions on what makes a good landing page and may differ from others out there.
So take time to think about which ones will work best for your company!
Good luck with designing your next successful marketing campaign!
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