AMP – Accelerated Mobile Pages: How Does it Work?

Last Updated on 27th November 2022 by Ajmer Singh

The AMP (Accelerated Mobile Pages) project is an open-source initiative,

that embodies the vision that publishers can create mobile-optimized content and have it load instantly everywhere.

What are AMP Accelerated Mobile Pages?

Accelerated mobile pages (AMP) is a framework that lets you publish content on the web in a format that allows companies, developers, and website owners to build richer experiences for their mobile audiences.

What does this mean? Why should I care about AMP?

amp meaning

The internet today has become more visually focused than ever with high-resolution photos and videos driving over 70% of all online activity.

Yet, when it comes time to update our websites for mobile optimization,

many stick with “desktop” versions built entirely in code — resulting in incredibly slow load times that can sometimes take longer than 10 seconds.

AMP uses Google’s extensive knowledge base around speed-related issues to provide the basic building blocks necessary to improve the distribution of content on the web.

For example, you can now use AMP viewer to help your audience load your site 4x faster than before.

Who should build AMP pages?

Anyone who wants to improve their mobile website’s performance by adopting an open standard for web pages that are consistently fast, visually engaging, and easy to navigate across devices.

With Google leading the way in performance best practices, this is a game-changer for online content creators who want their sites to be accessible.

No matter how audiences choose to interact with the — PCs, tablets, or phones.

Why should I care about AMP pages if they don’t rank better than Non-AMP in search results?

As mentioned above, Accelerated mobile pages (AMP) are not a ranking factor for search engines.

However, AMP will provide your Google search result with a significant increase in speed when loading.

And Google officially confirmed that website speed is one of the main ranking factors.

Read our guide to achieve 100 scores in Gtmetrix and Pagespeed Insights and to increase your website speed.

What is AMP in WordPress?

If you are reading this article, or if you have reached this website, it means you are a newer, and inexperienced blogger or web designer right?

Or you may have some doubts about what is exactly happening to your website.

Because it may have been taking too much time for loading results, and your article or blogs. Right?

Yes, this problem is almost faced by every single article writer, and blogger who has just kicked started their career in blogging, and website designing.

Did you see that your site after its launch takes too much time to load the pages?

Yes, websites take time to load at the initial level, because new bloggers and designers have no idea how to deal with loading times.

So, they search on Google or ask for help from someone. After that, you may have heard the AMP in WordPress.

And you must have a question about What is AMP in WordPress And its Use?

Let’s get some information about that,

What is Accelerated Mobile Pages (AMP) in WordPress?

what is AMP in WordPress

AMP (Accelerated Mobile Pages) project was announced by Google in October 2015 in order to improve users’ experience on mobile phones.

The loading time of your web page matters for your visitors, so AMP is designed to make really fast mobile pages.

It is basically an HTML page designed to be lightweight and fast loading.

If you check your page speed, then you notice that the performance of your desktop is always better than mobile.

And nowadays mobile users are increasing as compared to desktop users.

That’s the reason why the AMP project is launched. (To improve your mobile page speed)

What makes it so fast?

AMP in WordPress

Because your websites and their earnings are dependent on the visitors, it’s very much important to keep every user on your website.

If your site is not able to be loaded easily from mobile devices, you can lose a big part of the organic traffic daily.

So, it’s commonly asked how it can be so fast in loading webpages.

Accelerated Mobile Pages are the fastest because it has the following advantages, 

  • The Tagline of HTML is limited
  • The cache memory used is of high quality, it’s heavily cached
  • It uses the Lazy Loading method
  • .js or JavaScript is limited, almost not allowed in it.
How does AMP work?

As we have already discussed that it is invented to make websites mobile-friendly,

it is designed to decrease your website’s loading time and to load pages in a short time.

So, it’s clear that it is designed only for mobile devices.

They have introduced one more version of it, that is the amp version, used for speeding up your websites for mobiles.

They are copies of HTML, the HTML which is stripped down for the existing website.

So that’s why they can offer faster loading time.

However, web hosting provider and theme is also an important factor when looking to improve your loading speed.

My recommended ones are,

Plugins for Accelerated Mobile Pages!

AMP for WP (Recommended), Because it has more features than any other AMP plugins.

It will automatically add AMP functionality to your WordPress website.

In the settings, it also has the option to force redirect AMP pages of your website to mobile devices.

All are limited then how to place Adsense ads?

amp adsense ads

Some of our readers have questions that if Accelerated Mobile Pages are very much optimized, then how they can earn money from that?

Because they think it will make them unable to place Ads on their website.

So, for those who don’t know about Google’s latest launches, Google AdSense has announced one more product which is auto ads for AMP pages.

SEO Effects by AMP?

AMP SEO Effects

During the announcement of the AMP(Accelerated Mobile Pages) Project, Google also said that it improves your SEO rankings.

Google knows that web developers have to work on SEO (Search Engine Optimization).

So, they have already made it SEO friendly and guaranteed that converting your pages into Accelerated Mobile Pages will help your pages in ranking on SEO.

Uses Of AMP (Accelerated Mobile Pages) project

AMP is used,

-For making your web pages faster, smoother, and scrolling-friendly, you can use any AMP plugin.

-to decrease the loading time of your web pages.

-Accelerated Mobile Pages have more chances of ranking on Google.

-User experiences are enhanced because it’s used to increase organic traffic.

-Accelerated Mobile Pages are used to increase your server performance, and for making it free from load.

-It makes your website flexible to be edited in the future, and you don’t need to worry about your revenue, and view of any particular blogs or articles.

-The sites that are taking too much time for loading their pages have lesser chances of getting approval from AdSense.

But websites added with Accelerated Mobile Pages have more chances of getting AdSense approval in a really short period.

And there are high possibilities to get more and more ad offers. So, it helps in earning.

However, you can also check out our list of best Adsense alternatives.

FAQS about AMP pages (for AMP plugin),

AMP faqs

Q: What is an AMP page?

A: An Accelerated Mobile Page (AMP) is a web page that has been stripped down to the bare essentials.

 It’s mainly for news articles, and on some sites, it will only consist of images, headlines, and lead paragraphs.  

The AMP project was created by Google, and it’s an open-source project, intended to make pages load faster on mobile devices.  

They also want to track how people interact with AMP articles and use that data for their core ranking algorithm.

Q: Does WordPress have a plugin for AMP?

A: Yes!  The WP AMP plugin is a free plugin that you can install on your WordPress site.  

It’s been created and maintained by the good people at Automattic (the company behind WordPress).  

The plugin is really easy to use, and it will automatically create AMP versions of your pages.

Q: What are the benefits of using an AMP page?

A: There are several benefits of using an AMP page:

-Faster loading times

which is especially important on mobile devices

-Better search engine visibility

since Google has announced that they will be giving preferential treatment to AMP pages in their search results

-More engagement with your content

because AMP articles are stripped down to the essentials, people are more likely to read the article all the way through

benefits of amp

Q: Do I have to do anything extra to get AMP pages?

A: You don’t. The plugin will automatically create your AMP pages from regular blog posts and pages you have on your site.

Q: What if I don’t want an AMP page?

A: You don’t have to use the plugin at all if you don’t want to.  You can just leave your pages as they are and they will still load on mobile devices.

However, if you’re not using the plugin, you won’t get the benefits of having an AMP page on mobile devices.

Q: Will people be able to find my AMP pages?

A: The WP AMP plugin makes your AMP pages follow the same link structure as non-AMP pages.  

So if you create a link that goes to, then that link will still work for an AMP page,

even though it actually directs to

Google is also working on a separate mobile subdomain specifically for AMP pages,

so if you have enough traction with your AMP pages they might show up in the Google search results as a separate section, just like they do with the AMP project.

Q: What if I want to use a different theme for my AMP pages?

A: The WP AMP plugin allows you to select a different theme for your AMP pages. Just go to the Settings page and choose the “AMP Theme” option.

The plugin will automatically create a stylesheet in your themes folder called amp-wp-enqueue.css,

so you can edit that any way you want to change the look of your AMP pages.

AMP theme

Q: What if I want to use my own custom CSS with an AMP page?

A: You can add your own CSS to the amp-wp-enque.css file that is generated when you install the WP AMP plugin.

Just add a line of text at the very top of the file with your styles, and they should cascade down from there.

Q: Is this going to affect my SEO scores?

A: No, using the WP AMP plugin will not affect your SEO scores in any way.

Q: What are the requirements for an AMP page?

A: In order to be an AMP page, a web page must meet the following requirements:

-The page must be served over HTTPS

-The page must have the meta tag

-The page must have the canonical tag

-The page must have the href tag

-The page must use a responsive design

-The page’s contents must be in HTML, not PDF or other formats.

what is amp in wordpress

Q: What are the restrictions for an AMP page?

A: There are a few restrictions for AMP pages:

-You can’t add any javascript to an AMP page. AMP pages are stripped down to the bare essentials,

so you have to make all functionality available using only HTML/CSS.

In fact, there’s a tool called JSCleaner that will automatically remove any unnecessary javascript from your page for you.

-You can’t use any external fonts on an AMP page.  All fonts must be included in the HTML of the page.

-You can’t use any images that are larger than 1MB.

-You can only use a limited number of Google Fonts.

Q: Can I still use my social sharing buttons on my AMP pages?

A: Yes. You can use social sharing plugins like Add To Any to add social share buttons and other custom HTML elements like the <embed> tag.

Q: Can I still track visitors using analytics with AMP pages?

A: Yes. Both Google Analytics and WordPress Stats will work on AMP pages.

Q: Can I still add comments or other forms of interaction to my AMP page?

A: No. You can’t put any interactive elements on an AMP page.

No comments, no contact forms, no counters for votes/likes/shares etc., and definitely no “buy now” buttons.

what is amp in wordpress

Q: If I use the WP AMP plugin, do I have to use all of its features?

A: No. You can pick and choose which features you want to use on your AMP pages.

Q: How do I know if my website is AMP-ready?

A: You can use the AMP validator to test your website for AMP compliance.

Just enter the URL of one of your pages and the validator will tell you if it meets all the requirements.

Q: How can I make my website faster without using AMP?

A: You can use a tool like Google PageSpeed Insights to get suggestions for speeding up your site.

Q: What if I have a question that isn’t included in this FAQ?

A: Please ask! We’ll add it to the list and hopefully include a full FAQ about AMP pages on WordPress in a future article. Thank you!

If you have any questions about AMP pages, feel free to leave them in the comments section.


In conclusion, AMP allows website owners to create faster-loading pages for their mobile users.

This leads to a better user experience and has been shown to increase page views.  Additionally, AMP is free for website owners to use.