What is Link Building in SEO? A Definitive Guide in 2022!

Last Updated on 27th November 2022 by Ajmer Singh

What is link building in SEO?

Link building is key to the success of search engine optimization.

It provides links that are relevant to your website or blog which draw attention to it or pass authority through your site.

This helps the search engines know what this website is about and allows them to rank you higher in organic (non-paid) search engine results.

Basically, Link building is the practice of acquiring links on websites with relevant content, to your own site.

There’s more than one way to do this, so let’s go over some strategies you can use to build these links.

But before,

Why is link building important?

Link building is the practice of acquiring links that are either on-site or off-site, generally with the purpose of increasing your website’s rankings on Google.

The more links you have pointing to your site, the more “link juice” you have to pass through your site.

Think of link juice as credibility; you want all (or mostly) good sites linking to your site because this tells Google that you should be ranking higher than other sites.

Why? Because typically, other websites aren’t allowed to place links onto random websites unless they are deemed credible by Google.

Link building helps ensure that other relevant and high-quality websites will look at yours and say, “Hey there’s some interesting stuff on that site, I should link to it.”

How does Google rank websites?

Google’s overall goal is simple: provide the best user experience possible.

One of the ways they do this is by finding and ranking the most relevant and highest quality pages for a given search query.

They figure out what web pages are good and relevant to your search by looking at how many other sites (some of which we’ll call “authority sites” or simply “high-ranking sites”) have linked to those pages.

A good user experience includes,

  1. Quality content
  2. A classy theme ( I recommend Themify Ultra )
  3. Good loading speed (I recommend using Cloud host rather than slow shared hosts)
  4. Perfect Landing page

What is Link Building in SEO

In general, these high-ranking sites have been around for a while, have lots of links from other trustworthy sources, and aren’t spammy themselves.

If a webpage has been linked to often by high-ranking sites as well as other pages, that page is probably of great quality.

How does Google find out about my new website or blog?

One sure-fire way for Google to know about your website or blog is if they are told by another high ranking site that your site exists!

If a high ranking site has linked to your site then they have essentially “told” all their followers – just like in the real world!

Let’s say you have a restaurant and everyone around town knows about it because of the good reviews of your food.

Those people who have visited or eaten there are likely to tell their friends and family about it, which helps spread the word about your tasty cuisine!

The same goes for Google.

A high ranking site links to you because of your great content, so they know that all their followers will see this too when they visit their site.

That’s why it’s important for you to build backlinks so that referrals can find your site and tell all their followers about you!

What are the different types of link building?

There are many ways to gain links which can be categorized into on-site and off-site strategies.

On-site link building techniques include things like building relevant, quality pages on your site that other sites might find relevant and useful.

What is Link Building in SEO

When people notice these relevant pages (and they will!) they may link to them with the hypertext markup language (HTML) code called a “hyperlink.”

On-site strategies also include adding content that is likely to attract attention from other webmasters.

Maybe you could share a well-written piece of content on social media.

If it becomes popular, other people might copy and paste your link to their own website or blog.

Off-site strategies include article marketing, publishing articles in directories, guest blogging, social media marketing and even submitting your site directly to search engines!

In addition to these strategies, you can always simply ask people directly for a link to your website.

Why would someone do this?

Well, if they like your site and what it has to offer then linking to it out of the kindness of their heart is a great way to say thanks!

What are some SEO basics?

SEO – Search Engine Optimization – is the practice of making your website attractive to search engines in order to rank higher.

When more people are sent to your site by doing a search, you will get more traffic.

What are some tips for getting started?

What is Link Building in SEO

These are just some of the ways you can start building links right away!

Of course, there is much more information out there and we encourage you to continue doing your own research.

Remember the more quality links pointing to your site, the better!

Strategies to build links:

1. Create good quality content on your site.

2. Share posts on social media.

3. Reach out to subscribers for guest posts.

4. Make a list of directories where you can post articles.

5. Put up widgets/buttons of your website on other related websites or forums that are not spammy.

6. Add links to blog comments.

7. Participate in link exchange programs/authority sites and get a link from their post or article.

8. Reach out to high-ranking sites and ask for a backlink to your site.

9. Ask employees of other online businesses if they can include a link to your website on their “About Us” page.

10. Ask anyone you have had dealings with in the past if they could add a link to your website on their site or in a testimonial.

11. Find a relevant subreddit and/or forum topic and reply with your thoughts and link to your site.

12. Search for press releases of companies that might be willing to include a link to your site in their release.

13. Build a list of all the sites you’ve submitted content to and reach out again with additional content.

14. Find websites that have similar content or style to yours and offer them a freebie in exchange for a link back to your site.

15. Get mentioned in an article by contacting the author.

What is Link Building in SEO

16. Look for press releases of companies that might be willing to include a link to your site in their release.

17. Get a Twitter account and tweet people with your website’s link, adding relevant hashtags each time.

18. Start a Reddit thread on a relevant topic and post or “upvote” your site when it pops up at the top of the list.

19. Put your website’s link in a relevant forum signature or post it on a discussion board.

20. Place site links and widgets on related websites that do not have strict linking policies.

21. Get other people to submit guest posts to places such as Ezine Articles, GoArticles, and Buzzle.

22. Participate in link exchange programs.

23. Exchange links with high ranking sites.

24. Reach out to other bloggers to offer exchanges or write guest posts for each other’s websites.

25. Ask friends and family members to post a link on their sites, social media platforms, forums etc.

26. Offer co-branding opportunities.

27. Create a widget with your site’s link and embed it in your guest posts.

28. Offer to share the infographic that you created with other bloggers and ask them to include a link back to your site.

29. Reach out to PR firms for links on their press releases.

30. Use the “do-follow” HTML tag when linking internally within your site.

linkbuilding strategies

31. Ask the webmaster of a high-ranking website if you can exchange links with their site.

32. Try to get mentioned in an article or on a blog that is followed by people in your niche and then reaches out to that person for a link back to your site.

33. Add a “Powered by” link at the bottom of all pages on your site.

34. Put up a link on relevant discussion forums where members or moderators would find it valuable.

35. Place links when doing reviews on products from companies in your niche, including reviews from affiliate programs when allowed by the company.

36. Reach out to websites where one of your posts was shared and ask them for a return share but include a link to your site.

37. Reach out to submissions at sites like eHow and HubPages.

38. Create a guide for others in your niche with references to related sources of information you’ve used and mention them by linking back to the original source if possible.

39. Use nofollow links when doing reviews but include a link where your readers can find out more about the product/service that you are endorsing.

40. Make sure that all pages have “breadcrumb navigation” which uses links within your website, then use these links as anchor texts on internal pages of your site.

41. Link externally from relevant articles published on other websites, especially press releases.

42. Find relevant blogs and forums where the members would find it valuable to get a link from you.

find relevant blogs for link building

43. Link to other sites when republishing content on your site, while going through a content aggregator or syndication service.

44. Find relevant websites where a link on their page might be of value to your readers.

45. Use an “Image ALT Tag” with keywords in images so that Google knows what the image is about.

FAQS about link building:

Q. What is link building for SEO?

A. Link building is the process of obtaining relevant inbound links to your website from other websites and blogs,

in order to improve its ranking in search engine results pages (SERPs) and also increase site visibility and popularity.

Q. What are the best ways to build links?

A. The best links are contextual links where the link is in the body text of an article or blog post that discusses similar topics to your site.

Other types of links include editorial links, directory submissions, comments on message boards and blogs, social bookmarks, press releases with backlinks, inbound links from other sites in your niche etc.

Q. How many links should I have?

What is Link Building in SEO

A. Links from a variety of websites and blogs help to build authority, provide diversification and reduce the effects of penalties.

In general, aim for a minimum number of quality inbound links from around at least 50 unique referring domains,

but maintain that you do not need thousands upon thousands of backlinks if your website is new.

Q. Should I avoid buying links?

A. Buying a link means that you have paid a fee to a website, which then has a link to your site on their webpage(s).

This can be dangerous because if the webmaster of that site decides to stop paying for his or her advertising program and remove the links,

or if Google’s spam team remove the links from their index then your website will lose its rankings.

Q. Should I disavow links?

A. If you have been penalized by a search engine and have been told to “disavow bad links”, then you should do so before applying for inclusion in Google’s index.

To disavow links, simply type the domain name and follow it with a “/” and then add “no follow”. For example: mydomain.com/contact-us/.

Use this tool by Google Search Console to disavow links.

Q. How many links should I have on one page?

What is Link Building in SEO

A. The more links there are on a page the better, but they must be relevant to the page’s content.

The reason for this is that it increases the chances of them linking to your site and having anchor texts with relevant keywords.

However, if there are too many links on one page it can be viewed as an automated process where multiple web pages are used to link back to the same website, which Google does not like either.

Q. Is it safe to build links using guest blogging?

A. Guest blogs are a great way of obtaining high-quality inbound links.

However, they should not be used for link exchange or link to the same website repeatedly throughout the post.

Because Google sees this as an automated process where multiple web pages are used to link back to the same website.

Q. What are the best anchor texts?

A. The best way to create relevant links is to use natural language, not keywords, for example: “Delicious food recipes” or “Best chocolate cake recipe ever.”

Using keywords in your anchor text can look unnatural and may cause penalties if over-used.

Q. What anchor texts should I avoid?

anchor texts to avoid in linkbuilding

A. “Click here” is known as the worst possible link because it has little or no value to your site’s ranking in SERPs,

while using the same link over and over again is another bad practise that can cause penalties.

Q. What backlinks checker should I use?

A. There are many free and paid backlink checkers on the market, including Uber suggest, semrush, findmytricks.in and AHREFS.

Q. How do I find people to link to me?

A. You can use social media sites like Twitter or LinkedIn by their respective search functions to find your target audience who will more than likely share some common interests.

You can also use Google Search, Bing Search or Social Mention, which are all free to use.

Q. Should I outsource link building?

A. It is not wrong to outsource parts of your SEO campaign, but the process of obtaining links should be done in-house by people who know what they are doing.

Q. How do I know if my link building is working?

What is Link Building in SEO

A. The best way to measure the success of your link building campaign is to use an analytics package like Google Analytics or something similar.

Which will allow you to track all of your traffic accurately and in real-time to see exactly what works for your website.

In short,

1. Contextual links are links that are placed in the body of an article or blog post.

This type of link is valuable because it provides relevant keywords to help improve SEO, but also looks more natural and readable for readers.

2. Editorial links are links that are placed on popular directories, directories that have editorial review processes,

online encyclopedias like Wikipedia, magazine and newspaper articles, newsletters,

and other websites that are reputable sources of information for your niche.

3. Directory submissions are links that you get by submitting your website to web directories.

This is another good way for gaining relevant inbound links because the directory owners will have also submitted quality websites within your field to their own directories.

So it looks more natural and shows that your website is reputable too.

4. One of the best ways to build quality links is through guest blogging where you write a blog post on another website within your niche, or by writing a review for a product or service.

5. Forums allow you to leave a link in your signature, but only if it is relevant to the forum topic.

do not spam on forums for link building

However, do not just spam your links within signatures because it can be viewed as an automated process,

where multiple web pages are used to link back to the same website, which Google does not like either.

6. Blog comments are another way of generating contextually relevant links but don’t use blog commenting on websites that allow you to automatically place links within each comment.

This looks like an automated process where multiple web pages are used to link back to the same website, which Google does not like either.

7. Social bookmarking sites such as StumbleUpon, Digg and Delicious allow you to submit your website’s URL,

and a short description of what it is about for others to discover, rate and ‘stumble upon’ your website.

This is great exposure because thousands of people visit these websites every day looking for interesting things to read about.

8. Directory networking is a time-consuming process but it’s worth the effort as it allows you to generate multiple links from different directories within your niche,

which can increase traffic and improve SEO.

9. Replicate content is a black hat technique where you copy someone else’s entire article,

rewrite it slightly to make it unique and submit it to article directories for millions of viewers to see.

This can work initially because the articles appear different from each other,

but Google sees them as duplicates which damages your integrity in the eyes of search engines, which in the long run can be harmful.

10. Press releases are a great way to build backlinks for your website because you will submit your press release to article directories in your niche,

who will publish it on their website with a link back to yours.

11. Free images are a good idea to use on your website to increase SEO because it helps build authority and is linked naturally with relevant keywords, which increases traffic.

free images for link building

12. Paid advertising is a great way to build links because you can get your website on top of Google for almost any keyword.

The only downside is the cost, but it’s worth it if you have the money and get results.

SEO vs PPC Which is better? or used together?

13. Finally, one thing all SEOs learn early in their career is that link building takes time and effort, so the best thing you can do is to do something and get started.

This way links will slowly start to accumulate and your website will become more popular and visible, which helps improve SEO.


I hope this article has been useful to help understand link building in SEO.

Thank you for reading!

I also believe that there are many other good ways of building links, so please feel free to add your thoughts below in the comments.

I will answer each comment to ensure that all opinions are answered.

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