How to find out your target audience & write posts accordingly?
Last Updated on 21st February 2023 by Ajmer Singh
Knowing your target audience is essential for a successful blog.
Without knowing who your readers are, you can’t create content that engages them and helps you achieve your blogging goals.
In this post, we’ll show you how to determine your target audience and use that information to create content that interests them. Let’s get started!
How to find out your target audience?
Blogging can be a very rewarding activity, but it isn’t always easy to find success.
Having the right target audience is key, and sometimes that may take some time to figure out.
There are many different ways to pinpoint exactly who your target audience is.
But there are some main areas of focus that you’ll want to look into when trying to find the right group of people.
We will go over these 10+ areas and give some helpful tips on how you can find out who your target audience is in blogging.
1. Know where to look for them
Starting up a blog means that you’ll be spending most of your time online, so it makes sense that your target audience would be too!
Think about where your target audience may hang out on the internet.
Where do they get their news? What social media sites are they active on?
This is an important step in figuring out who your target audience is in blogging because you’ll need to tailor your content for that specific site.
If you’re targeting a group of high school students, then you’ll want to be sure that whatever blog you’re writing will fit their interests and be easily accessible on the social media sites they visit.
2. Know what they enjoy
If your blog is about movies, think about what types of movies your target audience likes.
Are they action movies? Horror flicks? Romantic comedies?
Knowing what they like will help you tailor your blog posts to best fit the tastes of that group and make them more likely to read and share them.
3. Know how old they are
People in their 20s aren’t going to be as interested in a blog about buying a house like those in their 30s, for example.
Age is an important factor to consider when finding out who your target audience is because their age will be a big indicator of what they’re interested in.
4. Know what they’re passionate about
What are the things that your target audience is most interested in?
Knowing who they are should give you a better idea of what types of hobbies, entertainment, and topics they are passionate about.
For example, someone who enjoys reading books would probably be more interested in a blog about book reviews than one with tips for a new dog owner.
5. Know where they live
Where your target audience lives will play a big part in what types of blogs they’ll be more engaged with.
If the majority of your readers live near you, then it makes sense to write about local events and news.
However, if they’re not living close by, then writing about those topics wouldn’t make as much sense.
6. Know what they’re interested in their future
Knowing where your target audience hopes to be in the near future will help you plan out a blog schedule that will engage them and keep them coming back for more.
If a teen is thinking about going away to university or college, then writing about university life and tips for getting into college would be great ideas.
7. Know what their family situation is
Knowing whether your target audience is married with kids or living with roommates can give you a lot of great blog topic ideas.
For example, if they are married and have kids, then writing about how to decorate smaller spaces for more comfort or cheaper home renovations would be good topics for them.
8. Know their political identity
This is important to know because figuring out who your target audience is can help you decide whether or not they agree with your political leanings.
If your blog focuses heavily on politics, then you’ll want to consider writing about issues that are relevant to your current political climate.
9. Know what type of income they make
This is another important factor because it helps you decide what types of products or services they would be able to buy.
If your target audience is in the 25-35 age range, then writing about high-end makeup might not make sense because they are probably on a budget!
Knowing their income will help you figure out where they’d rather spend their money.
10. Know their level of education
This is important to consider because knowing who your target audience is can help you decide what types of vocabulary and sentence structure to use in your writing.
You wouldn’t want to write a blog that uses words that are aimed at a high school audience if the bulk of your readers has PhDs, right?
11. Know how much they are influenced by their peers
Knowing who your target audience is will help you figure out what types of blog posts they’d be more likely to share with others.
If your readers are mostly university students, then writing about everything to know before going back to school would probably generate lots of shares!
What type of lifestyle do your target audience members lead?
Knowing whether they are upper class, middle class, or lower class will help you figure out what types of topics they might be interested in.
Blogging about designer clothing might not make sense for those with limited means!
Now that you know where, what and how old your target audience is, it’s time to put that information into action.
If you’ve found out who your target audience is in blogging through the tips above, then you’ll need to create content that matches their interests.
But before that, you need to find out some tools that you need to use to find out your audience’s interests, behaviour, age etc.
Tools for checking your target audience!
1. Google Analytics
-You can see what search terms lead people to your site, their geographic location, and how they found you.
2. Google Adwords Keyword Planner
-Find out what phrase has the most searches per month. Search within your niche for more specific phrases if there are too many results overall.
3. Google search console
-SEO is your friend! Find out what terms people use to find your blog and optimize your content around them.
This search bar will help track who’s looking for you.
-This is a great tool to use if you’re struggling with picking keywords.
It’ll help you narrow down the terms your target audience wants to see and what phrases they search for most often.
Semrush is our recommended tool.
-Use this to find out who your competitors are and what they’re doing to rank for certain keywords.
You can use their content as an example for your own, or make sure you stay ahead of the game by coming up with better blog posts than them!
The next step of knowing your target audience is through creating blog posts that are of value to them.
Think about what kind of information would be useful or interesting to them, and make sure it’s something they wouldn’t already know from going online every day.
How to write posts that interest your audience?
1. Write about topics that are relevant to their lives
-for example, if they are young parents, then writing about parenting hacks would be a good topic.
2. Use popular search terms in your blog posts
-Don’t be afraid to google trending topics and see what other people are writing about. You may find a gap in the market that isn’t being filled!
3. Write what you know
-If you are speaking to your target audience, then consider yourself an authority on the topic!
You know more about it than they do, and that’s why your target audience chose to read what you have to say.
4. Write for them
-Remember whose attention you’re trying to hold when you’re writing a blog post, and make sure the voice in your head is their voice!
If it feels like a lecture or a monologue, then you might want to rewrite it.
5. Use words they’ll understand
-Your target audience will be more likely to read your blog if you use language that is relatable and relevant to them.
For example, using “going back to school” instead of “heading back to school” would appeal to the university crowd!
6. Use pictures that make them want to keep reading
-There are plenty of popular memes and photos online that seem harmless, but might not appeal to your target audience.
Make sure you’re using images that actually mean something to them!
7. Address what your target audience wants to know
-What kind of information would be of value to them?
Are they looking for recipes or DIY hacks, or are they interested in current events that are relevant to their lives?
8. Write posts that give them something
-Whether it’s a fact, an opinion, or a recommendation, your blog posts should always give your target audience something new and interesting.
9. Write posts that solve their problems
-If you want to keep your blog engaging and relevant, then make sure you’re writing for a purpose.
10. Know who influences them
-If your target audience isn’t swayed by the opinions of others, they probably won’t share your blog with their family and friends.
Try looking up the social media profiles of their influencers to get a better idea of whose attention you want to hold.
11. Know their habits
-A lot can be said about your target audience by what they’re online doing, where they are online, and who they’re spending their free time with.
Knowing this information will help you figure out the best time to post on social media, and also help you create better blog posts that are more relevant.
12. Ask them what they want
-Don’t be afraid to ask questions!
If your target audience is online looking for answers, then put yourself in their shoes and think about what information they would find useful.
13. Fill the gaps
-If there are some topics you’re curious about but don’t know enough to write about, then research them!
It’s better to be seen as an authority on a topic than just another person offering their opinion.
-Instead of just talking to your target audience, try asking them questions and getting their feedback.
Social media is a great way to get in touch with your target audience, so make sure you’re engaging with them outside of just blogging!
15. Get out there
-Make friends online, follow people you admire, ask questions relevant to the topic you want to write about, and educate yourself about the industry.
There’s nothing like firsthand experience to help you figure out who your target audience is!
16. Host Twitter chats
-Encourage questions and feedback in a fun, interactive way that will show off your knowledge on the topic you’re blogging about, while also learning more about your target audience.
17. Analyze your analytics
-Google Analytics are generally publicly available, so find out where you’re getting traffic from, how much traffic you’re getting overall, and where your traffic is geographically located.
18. Follow industry leaders
-Popular blogs are generally written for people who want to know more about a specific topic.
So finding out who these bloggers are will help you figure out if one of them could be your target audience.
19. Look at other popular blogs in the same genre:
-If, not for their target audience, then at least the number of their followers.
-Remember that a lot can be said about your target audience from who they’re following online and how they interact with others on social media.
Knowing this information will help you figure out who your target audience is.
Don’t overdo it! Make sure your target audience isn’t confused by all of the information you’re trying to convey in one article.
The important thing to remember is that every post doesn’t have to be about your target audience.
But that by consistently writing about them, your blog will stay relevant and engaging for years to come.
So, how do you determine your target audience?
Start by looking at your blog analytics to see which countries and cities are your readers coming from.
You can also use the Google search console to find out what keywords people are using to find your content.
Once you have a general idea of who your target audience is, you can start creating content that resonates with them.
We hope you understand the above tips and will be able to apply them in order to better reach and engage with your target audience.