How to Increase Domain Authority – Simple and Easy Steps

Estimated reading time: 6 minutes

Last updated on March 21st, 2024 at 11:46 am

Do you want to know “How to Increase Website Domain Authority”?

Imagine your website is a student, and domain authority is like its academic reputation.

It’s a score (ranging from 1 to 100) given by search engines, showing how much they trust your site.

The higher the score, the more likely your site will rank well in search results.

Here’s the deal: 72% of websites with a domain authority of 6 or higher are in the top 10 of Google searches.

It’s like having a high GPA – colleges (search engines) notice and give you a better position!

10 Steps to Increase Website Domain Authority

increase domain authority

1. Understanding Domain Authority

Think of domain authority as a popularity score for your website.

It shows how much search engines trust your site. Scores range from 1 to 100.

Websites like Facebook and Google have high scores (around 90), while newer or less-known sites might be around 20 or 30.

The average domain authority is between 40 and 50.

The higher your score, the better your chances of ranking higher on search engines.

2. Quality Content Creation

Creating top-notch content is like serving a delicious meal.

People love it and keep coming back for more.

Well, the same goes for websites.

High-quality content that’s useful, engaging, and well-written attracts more visitors.

Sites that publish quality content regularly tend to have 434% more indexed pages.

That means more chances for your site to be noticed by search engines!

3. Optimizing On-Page SEO

Imagine your website is a treasure map, and good SEO practices are the clues that help search engines find your treasure.

On-page SEO is like leaving those hints in the right places—using keywords smartly, having descriptive titles and meta descriptions, and making sure your content is easy to read.

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Sites with strong on-page SEO are 53% more likely to get higher rankings.

It’s like guiding search engines straight to the valuable content on your site!

4. Earning High-Quality Backlinks

Imagine your website is a superhero, and each backlink is like a badge of honour.

When other trustworthy websites link to yours, it’s like getting recognized by the heroes of the internet.

High-quality backlinks tell search engines that your site is reliable and valuable.

Websites with strong backlink profiles often rank higher on search engines.

In fact, 99.2% of top-ranking websites on Google have at least one external link.

5. Enhancing User Experience

Picture your website as a cozy bookstore.

The better the experience, the more likely people will stay and explore.

The same goes for websites!

If your site is easy to navigate, loads quickly, and provides valuable content, visitors will stick around.

Did you know that 88% of online consumers are less likely to return to a site after a bad experience?

So, making your website user-friendly not only keeps visitors happy but also boosts your chances of ranking higher on search engines.

6. Regular Technical SEO Audits

Think of your website like a car.

Regular check-ups ensure everything runs smoothly.

Technical SEO audits are like these check-ups for your site.

They help find and fix issues that might affect how search engines see and rank your website.

Websites that conduct regular technical SEO audits are more likely to stay in top-notch shape.

In fact, 70% of marketers believe that technical SEO is more important than ever for achieving high rankings.

It’s like giving your website a tune-up to keep it running smoothly on the digital highway!

7. Leveraging Social Media Presence

Think of social media as a bustling marketplace.

Having a strong presence there is like setting up a stall where lots of people gather.

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Sharing your website’s content on platforms like Facebook, Twitter, or Instagram can attract more visitors.

With over 3.8 billion people using social media, it’s like tapping into a huge crowd that might be interested in what your website offers.

Plus, social signals from platforms like Facebook and Twitter can positively impact your site’s visibility on search engines.

8. Improve Website Speed

Imagine your website is a race car.

The faster it goes, the more likely it is to win the race.

Well, website speed works similarly.

If your site takes too long to load, visitors might leave before even seeing your content.

Studies show that 53% of mobile users abandon a site if it takes more than 3 seconds to load.

Making your site faster not only keeps visitors happy but also helps it rank higher on search engines.

Google loves speedy sites!

9. Remove Toxic Backlinks

Think of toxic backlinks as bad company.

Just like hanging out with the wrong crowd can bring you down, having toxic or spammy backlinks can harm your website’s reputation in the eyes of search engines.

It’s like cleaning up your website’s social circle to ensure it’s associated with reputable sites.

Removing toxic backlinks is crucial because they can negatively impact your site’s rankings.

Over 90% of websites that lost their rankings due to Google algorithm updates had toxic backlinks.

10. Importance of Patience and Consistency

Building a successful website is like growing a garden.

You can’t rush it, you need patience and consistent effort.

It takes time for search engines to notice and trust your site.

Being patient and consistently working on improving your website’s quality, content, and SEO practices pays off in the long run.

Did you know that it takes an average of 3 to 6 months to see significant results from SEO efforts?

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So, stay consistent and patient—it’s a journey, not a sprint!

How long does it take to build a Domain Authority?

How long it takes to build a domain authority depends on the practical steps and measures you put into building links.

Improving your DA might take a few months or years, let’s say a minimum of 2 or 3.

For those who will go for the natural link-building method, it might take months or years to build something tangible.

While for those with the outreach and networking method, it might take 1-6 months.

However, there are other backlink building methods you can adopt like, dropping your URL in the comment section of a high DA website, dropping links in the forum, backlink exchange, and backlink purchase.

While these look like a means to an end, they can be outrightly dangerous to your site.

Because Google might flag down your site because of the black hat SEO method you adopted.

Meanwhile, the best method I recommend for building links has been stated above.

Follow the rules and you are good to go, not following can earn you a penalty.

Wrapping Up – How to Increase Website Domain Authority

In conclusion, don’t be so engrossed in your domain authority that you forget to do the needful.

Create valuable content, work on your on-page and technical SEO, build your social media following, and most importantly, build links.

As I stated earlier, increasing a website’s domain authority requires time and enough patience.

Having a low DA does not mean poor performance on Google.

However, having a high DA does not also signify that you will get better rankings.

The best thing to do is to build your brand, gain relevance and dominance in your niche and all of this will come naturally to you.