Last Updated on 8th October 2020 by Ajmer Singh
How to Increase Your Website Speed?
What will you do if the website you are surfing is taking too much time to load? Stay and wait patiently for the site to open or leave the page. Most of the people will leave the page and go on some other site that will load quickly.
If you want to increase your website traffic and sales, you need to increase the speed of your website. A slow website is as good as no website. People on the internet are very impatient.
They won’t even wait a few seconds for the website to load unless it is important. Here are some statistics to prove the importance of a high-speed website.
Website loading delay leads to,
- A decrease in page views by 11%
- The decrease in customer satisfaction by 16%
- A decrease in conversions by 7%
So if you don’t want to lose visitors or customers make sure your website loads in lesser time. Here is how your website speed is rated.
Website speed rating:
- Less than one second = Excellent
- 1 to 3 seconds = Perfect
- 3 to 7 seconds = Average
- More than 7 seconds = Poor
This rating was given by customers who like to make online purchases. Now, if you have an e-commerce website, make sure it’s fast and loads quickly to avoid losing potential customers.
The speed of your website is directly related to three important factors,
Let’s see how speed affects these factors.
Website Speed and Visibility:
The most famous search engine Google ranks the sites on the basis of speed. If your website is super-fast, it will appear on top of the search results. But if it’s slow, nobody will find your website.
Now, people are using their smartphone to search for everything instead of the desktop. Because of this Google considers the time your website takes to load on a mobile platform.
So if your website loads really fast on the desktop but perform poor on mobile, your site will naturally be ranked low.
In order to appear on the top, you need to enhance the mobile user’s experience. So make sure your site works well on the mobile platform.
Website Speed and Conversions:
The speed of your website is directly related to conversions. If your site doesn’t load in 2 seconds are less, you will lose customers.
Let’s take an example of Walmart. We all know what Walmart is. After they increased their website speed, their conversion rate increased as well as revenue.
- 1 second load time increase = 2% conversions
- 100 milliseconds speed improvement = 1% revenue
So this proves that customers choose only fast working sites to make purchases. If your site takes even 1 extra second to load, your conversion rate will drop by 25%.
What to do if your site is slow?
There are a number of steps you need to follow. The first step is to check the speed of your site.
- Website Speed test: You need to test the speed of your site to know how much time it takes to load. It will give you a clear idea. There are a number of reasons that make your site slow i.e. image size, redirects, etc.
- Good Load time: the next thing you need to know is, what the recommend load time is. As per Google, the load time should be 3 seconds or less. However, no websites are even close to the mark. Many websites take nearly 10 seconds to load. And mobile sites take 22 seconds to load fully. The customers won’t wait that long.
- Make it fast: The last and the most important step is to make your website load quickly. For this, you need to follow some tips and techniques. You can easily increase the speed of your website by following these tips.
How to increase your website speed (13 Amazing techniques)
If you are losing customers because of a slow website, we can help you. In this post, we are going to discuss 20 amazing techniques you can use to increase the speed of your website. Let’s get started.
Use a CDN:
CDN = Content Delivery Network. When you use CDN to host the files on your website, the speed naturally increases. CDN hosts on many serves around the world. So if someone tries to access your site from Australia, the CDN will allow them to use the files from the closest server to them.
So instead of using a single server, you can use CDN which will host the site on many servers, thereby increasing the speed. You will be able to save up to 60% bandwidth with CDN. You can choose from different CDN’s like Cloudflare, Cloudwatch, etc.
You need to minimize the HTTP requests to make your website fast. When some tries accessing a website, most of the time is spent on loading images and other files on your website.
For each component, an HTTP request is made. This increases the overall loading time. The more the contents on your website, the more time it will take to load fully.
First, you need to find out how many requests your site makes. You can use various tools to check it. Once you know the number, minimize the contents accordingly to speed up your site.
However, some components are very important, if you remove them your site will look lousy. So do it with care.
You can enable GZIP compression to make your website fast. When you use it, it will compress the files on your website to download it much faster.
A compressed file tales lesser time to load and download. Once the downloading is completed, it decompresses again.
When you use browser caching, the visitors who have already visited your site will be able to access it much faster. This stores the element of your site in their browser.
So next time they visit your site, it will take less time because they have cached elements stored in their browser. No HTTP request will be sent for loading those items.
You can use various tools to do it. These tools will convert the file into a smaller version. If you have a WordPress website, you can use plugins. Some plugins are W3 Total Cache, WP Super Cache and WP Rocket.
Media files take up a lot of time to load. If you have many files on your website, it will become slow. You can optimize these files to increase the speed. Media files, especially high-quality pictures and HD videos can take up a lot of space. You can optimize these files to make it load faster.
- Image Files: Choose JPG file format and make sure the size is proper. Adjust the pixels and compress the image by using various tools like TinyJPG.
- Video Files: Choose MP4 video format. Adjust the size. Remove audio, if not required. Compress the file and reduce the length.
One very important thing you can do if clean up your database. Over time the database gets filled with unnecessary files. This makes the website slow.
You need to clean up the database from time to time. It is like our mobile storage system. You need to clean up to save memory. Once the memory is cleared, the speed will increase considerably.
Server Response Time:
The server response time is the time taken by DNS lookup. DNS = Domain Name System. It is a database. There are many IP address stored here along with hostnames. It helps you to get connected with the IP address of the typed URL.
If you want to visit a website, you type a URL. This URL will be then converted into IP address so that you can reach the site.
Example, if you want to visit the site, you will enter the URL i.e. jojo.com. Now your computer doesn’t know what the URL is. Here, the DNS provider will lookup for an IP address related to that URL. It will then redirect you to that IP address and the site will be loaded.
So here the DNS lookup and provider are important in order for you to access the website quickly. If the DNS provider is fast, the site will be loaded quickly. If it is slow, it will take time. You can switch to a faster one to increase the server response time.
You need to fix all the broken links to in order to make your site fast. Broken links often show 404 error. If you have several broken links, no one will visit your site.
It will also put a drain on loading the site. You need to fix it to increase the speed as well as visitors. You can use several tools to identify a broken link.
Redirects always show 301 and redirect to another page. While it is better than broken links, it still takes up a lot of loading time. You can use several tools online to identify redirects and fix it. Nobody likes to waste extra time on redirecting sites.
Reduce External Script:
These links add the request to slow down your site. You can identify these links using several tools and uninstall them to make the website fast.
Keep monitoring the speed to know if your website speed is fast or slow. This way you can always make changes to improve the speed. It also helps you identify why the speed is slow or when the speed is slow. You can use appropriate techniques to improve speed.
The importance of website speed cannot be ignored. You can possibly run out of business if the speed is really slow. To avoid this, you need to keep monitoring the speed of your website and take important steps to make it fast.
So, I hope now you understand how to increase your website speed. A good web hosting provider will solve most of the things you need to increase your website speed. I also recommend some plugins:
- Autoptimize (Best plugin to minify Java, CSS and HTML)
- Wp Optimize (Best plugin to optimize database)
- Resmush.it (Image Optimization Plugin)
- Cloudflare CDN (Free Content Delivery Network)
- SiteGround Hosting (Check out why: SiteGround Web Hosting Review 2020 (Pros & Cons))
- Sg Optimizer (Best Caching Plugin if you are a SiteGround user)
- W3 Total Cache (For non-SiteGround users)
- WP Rocket (A premium plugin for the overall solution of Caching, Minification, Optimization etc.)
Share it with your friends if you found useful and comment if you have any query.
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Ajmer Singh is the Founder & Author of Findmytricks. He is a passionate blogger and with the help of his articles, you can learn WordPress & Blogging in a simple way.
1. “Be yourself. Everyone else is already taken.”
2. “First, learn the rules, then break them”