How to Recover From Google Algorithm Updates?
If you are reading this article, then probably you must be experiencing a tremendous fall in your organic traffic or,
you have noticed a change in the way your website is being ranked on the Google search engine.
This usually happens when Google updates its algorithm which determines how websites are ranked on its search engine.
It’s called Google core algorithm update.
It is very important to notice that not all the time you can recover from this kind of hit you take on your website,
but if you are doing everything right then it should be only a matter of a few weeks when other websites are feeling the heat.
Google frequently updates its search engine algorithm, causing fluctuations in website traffic.
If you’ve been affected by a recent update, don’t worry – there are steps you can take to recover your ranking.
In this blog post, we’ll outline some methods for recovering from Google algorithm updates.
Stay tuned for more tips on how to optimize your website for search engines!
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20+ Tips to recover from Google algorithm updates
1. Increase your website’s content quality, user engagement and load speed.
Google evaluates the overall quality of each page on a website based on how useful it is to its users.
It also takes into account other factors like what time people are visiting your site or whether they return to your site after visiting it.
As Google’s aim is to provide its users with the best search experience, it judges each webpage on these 3 factors.
So make sure your website is loaded within 3 seconds and that your content is engaging enough (infographics work better here) for people to stay on your page for some time.
For a better load time, I recommend Cloudways hosting. My site’s load time changed drastically after switching from Bluehost to siteground to cloudways. Now it is loading in under 1 sec.
2. Improve your site’s security
The issues that have to do with the website being hacked are also affecting its ranking on search engine results.
People use Google as an indication of whether a website is safe or not!
So if you want your site to rank higher, then improve its security by having an SSL certificate installed on your server and fixing any vulnerabilities that may be present.
3. Avoid link schemes
Link building is an excellent way to increase your website’s ranking, but if you are looking for shortcuts, then Google won’t tolerate it.
You need to build your links naturally by providing valuable content on your site and letting readers share it with their circles or leave their feedback on forums etc.
4. Use Google’s preferred resources to make improvements
Google is very particular about the resources you use to improve your website’s ranking and it would rather prefer you use its own services like Webmasters, Search Console and Adwords etc.
These tools will help you discover what exactly is going on with your website and how can you fix it yourself.
5. Clean your website’s backlink profile
Before you begin to build your backlinks again, it is important that you delete all the spammy, low-quality links which are affecting your website.
This can be done by either buying a backlink removal service or asking for help from professionals who use manual methods to get rid of these links.
You can also use disavow tool from the google search console.
Once you do this, only then should you begin to build your backlinks.
As a rule of thumb, you should always try to include at least 2-3 related keywords in your backlinks.
This way, you will not only rank higher on Google but also improve traffic to your site through long-tail keywords.
7. Update all your web properties with the latest details
If you have an official website for your business, then use it to keep readers informed about how they can interact with you online.
Add your social media profiles and contact details to this page and make sure that they are always up-to-date.
8. Update your website regularly with relevant content
You might think that keeping your website updated is a tedious process,
but it is very essential for Google’s crawlers to find new pages on your site which add value to the content on the web.
Also, your readers would appreciate it if they can find new stuff on your site and not be disappointed with outdated content.
So make sure you update your website regularly and include relevant information in it at all times.
Just like how backlinks from low-quality sites affect your website’s ranking, so do backlinks from high-quality sites.
This is because the more authoritative your site’s link profile, the more weight it carries with Google.
So once you have improved your website’s ranking by making changes, ensure that only high-quality websites are linking to your page.
10. Encourage people to link to your page
Believe it or not, links to your website will occur naturally as long as you make a good website that is easy for people to share.
You can also ask relevant influencers and high authority sites out there if they would be interested in linking to your site.
If the quality of your content is excellent, you will be surprised by the kind of outreach you receive.
11. Be patient and wait for Google to crawl your site again
We understand that getting to this stage can be very frustrating, but there is nothing else that you can do other than be patient about it.
Google’s main aim is to keep users happy by providing them with relevant results for their search queries.
If your site is not currently showing up in its index, then just wait until it crawls your website again.
12. Avoid getting penalized again by being more careful
Make sure you avoid duplicate content at all costs and make your website mobile-friendly to ensure that the latest Google algorithm update does not affect you negatively.
Also, avoid using any black-hat SEO techniques as these can get you into trouble with Google and make your website penalized once again.
13. Wait for the next update to happen
Google has a tendency of pushing out frequent updates, most of which aren’t particularly significant.
If you keep checking back on your website regularly and gradually improve it, your rankings will gradually rise.
However, if you believe that Google has stopped crawling your website and given up on it, then you should consider buying a backlink building service to help improve its ranking once again.
14. Don’t be in a hurry to recover from the latest update
Sometimes waiting and watching is the best thing that you can do rather than rushing to make changes.
SEO is not something that you can do overnight, so you need to be patient and keep checking back on your website’s search engine ranking regularly.
15. Avoid using any black-hat SEO techniques
Google keeps releasing updates because it wants users to get the best possible results when they search for anything on its search engine.
This means that Google doesn’t want you to sabotage its service with any kind of SEO techniques.
Black-hat SEO can not only land you in trouble with Google, but it might also put a bad name on your website and make users distrust your brand or company.
16. Write an article about your experience recovering from the latest update
Search engines like Google keep releasing updates for various reasons.
You might have survived the latest update, or you might not have!
Either way, writing an article about your experience will be very helpful to other SEO marketers out there who are still facing issues with their website’s rankings.
17. Make sure that your website is mobile-friendly
Everyone is accessing the web from their mobile devices these days, but there are still some websites that have not been optimized for mobile use.
Google’s latest update has emphasized the importance of having a mobile-friendly website as 50% of users would abandon your site if they find it difficult to use on a mobile device.
A good theme is what we need to ensure speed, ease of use and mobile-friendly. We recommend Themify Ultra.
18. Don’t forget about local SEO
Many people tend to forget that local SEO is important when it comes to recovering from an update.
If your website doesn’t appear in Google’s local SERPs, then you might be missing out on a lot of potential business.
Make sure that the correct city and state details are filled out on your contact page or About Us section as this can help you rank higher in local searches.
19. Stay calm and make improvements gradually
Don’t panic if your website has been affected by the latest Google algorithm update.
All you need to do is wait for Google to re-crawl your website, then identify its weak points and make gradual improvements over time.
For example, don’t change anything on your website within a day or two as this might confuse Google and cause further problems.
20. Use link-building techniques that are both safe and effective
Backlinks are the most important part of any SEO campaign, especially when you want to recover from Google algorithm updates.
However, it is not advisable to use black hat SEO techniques as these can land you in trouble with Google.
Instead, opt for safe link-building strategies that are proven to be both effective and safe.
If you follow the aforementioned tips when recovering from any future update, then Google will not be able to affect your website’s ranking in its SERPs.
Just make sure that you follow the advice outlined in this post diligently and you should have no problems recovering from any update!
Wrapping Up
So, that’s a quick overview of what you can do to recover from Google algorithm updates.
Unfortunately, we can’t tell you exactly what will work for your website since each update is different and the search engine giant changes its algorithms all the time.
However, if you apply the principles we’ve outlined in this post, you have a better chance of bouncing back after an algorithm hit.
We wish you the best of luck and hope you understand how important it is to stay on top of these updates!
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