What is Affiliate Marketing: A Simple Guide To Understand in 2022

Last Updated on 29th November 2022 by Ajmer Singh

Are you looking for ways to monetize and earn from your site? Our guide on what affiliate marketing is will help you get started.

Affiliate marketing is probably one of the most profitable ways to earn money online.

It is the act of promoting other company’s products on your site, via an affiliate link gotten from the company.

Affiliate marketing is basically the online sales strategy that makes you sell other products and earn commissions directly, without spending single money from your pocket.

The unique thing about being an affiliate is that you can promote products from different companies and earn a commission from them.

This is a type of performance-based marketing,

in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.

Overall, Affiliate Marketing is also called “Performance Marketing”

Affiliate marketing has made businesses millions and ordinary people millionaires –Bo Bennet

Affiliate Marketing Guide

What is Affiliate Marketing and How does it work?

Affiliate marketing is a multifaceted partnership.

It is a structure that is focused on spreading product creation and marketing across different parties where each party gets its shares of revenue.

Three parties are involved in affiliate marketing and they include:

  1. The Merchant
  2. The Affiliate
  3. The Consumer 

Let’s explain the role of these parties in affiliate marketing a little bit further

1. The Merchant (The product creator, or seller)

The Merchant is the seller, the product creator, and the vendor that has a product to market.

Product varies however, it might be physical goods, an online course, or videos.

The merchant does not necessarily need to be involved in the market proceedings. 

His major priority is that he has a product to sell irrespective of whether he is a solo entrepreneur or a startup,

as long as he or she has a product to market, they are called Merchants.

2. The Affiliate 

Affiliate Marketing Guide

The Affiliate ranges from individuals to companies that promote a seller’s product in a way that is appealing to potential customers.

An Affiliate promotes a product in a way that is convincing and persuasive,

and this leaves a potential prospect with no choice but to buy from them due to the value of the market.

The Affiliate focuses on a specific niche, has a targeted audience, understands the interest of his audience,

and then moves further to promote a brand that adheres to his audience’s interest.

He moves a little bit further in writing a compelling review of the merchant’s product.

3. The Consumer

The major drivers of the affiliate marketing scheme are Consumers.

They make affiliate marketing worth the while.

When a customer clicks on an affiliate link to buy a product, both the merchants and the affiliate share the profit.

There is always an affiliate commission assigned to the sales of a product.

The decision to disclose to the consumer whether or not an affiliate earns from an affiliate system is up to the affiliate.

Some notify their consumers by putting a disclosure policy on their blogs, while some don’t.

Affiliate Marketing Guide

Whether or not the consumer knows, he or she won’t pay a higher price for goods purchased via affiliate marketing,

this is because the Affiliate share of the product is included in the retail price. 

The cost of the product is the same for the customers whether they buy directly from the owner or your affiliate link.

Having explained the parties involved in affiliate marketing, let’s proceed to the next thing on our list of priorities.

How to do affiliate marketing?

There are two options to choose from in the affiliate marketing scheme.

You can choose to become:

  1. A merchant
  2. An Affiliate

To become a merchant or an affiliate, there are certain steps and measures that should guide you, I have made a list of them below

How to Become a Merchant?

Affiliate Marketing Guide

The process of becoming a Merchant might not be so easy at first, but in the long run, you will win.

To become a merchant:

  1. Generate a product idea.
  2. Validate your product idea.
  3. Create the product.
  4. Find an associate to help you market your product.

1. Generate a product idea!

Generating a product idea might not be cumbersome as you think,

it might just be that all you need to do is to look out for product and services you are interested in that is already available in the market.

Sort of ways to improve on them.

Look at how you can work better at improving on them.

The idea is to add value.

2. Validate your idea!

To validate means to authenticate your product idea.

Imagine a scenario where people don’t buy into your product idea.

After exhausting time, effort, and funds in creating that product, no one wants to buy it.

Affiliate Marketing Guide

How then do you know if people will buy into your idea?

Make use of tools like keyhole or buzz sumo, all you need do is type your product keyword into the search option.

You will see how many mentions the product gets on social media, it also allows you to keep track of your competitor.

I advised earlier in this article that you look for a product that is already available in the market,

this makes it easier to validate your idea because you know the product is available in the market and people will buy.

3. Create your product!

I strongly advise that you create a digital product instead of a physical product.

This is because physical goods require huge investment while digital product requires little to no cash.

4. Look for associates to market your product!

This might not be so easy at first because you need to find partners that are interested in what you have to sell.

How to become an affiliate?

Affiliate Marketing Guide

Knowing where to start as an affiliate marketer is quite important.

There are several steps you can take to become an affiliate marketer, to make things easier for you, I have made a list of some of them below:

  1. Find a Niche.
  2. Research Affiliate programs.
  3. Build a platform.
  4. Choose a product to promote.
  5. Design a strategy to market your product.

1. Find a Niche!

Selecting a niche for affiliate marketing is the most important and crucial step to take.

In choosing a niche, consider topics you are interested in and are profitable.

Passion is one thing, profit is another.

The truth is affiliate marketing is all about sales and profit.

Don’t go for a niche because you have a passion for it, choose a niche that will profit you now and in the coming years.

Create a business that adds value to others!

The sole aim of creating a business is not only for profit but to add value.

Prospect goes after value.

Affiliate Marketing Guide

Be sure that the reason behind choosing a niche is that you want to add value to your users and visitors.

Choose a Niche with low competition!

As a beginner you wouldn’t want to target an affiliate product that has very competitive sales, it will be very difficult for you to rank.

You can use any keyword tools like Ahrefs, Semrush, and MOZ to check the competition of your targeted keys.

2. Research Affiliate programs!

After you have concluded your niche of choice, the next step to take is to carry out research on affiliate programs.

There are tonnes of affiliate programs out there and not all have products in your niche.

Affiliate marketing is like the intermediate between merchants and affiliates.

They act as a channel through which a merchant links to an affiliate.

Affiliate Marketing Guide

You must make research affiliates that have products in your niche, and the commission they are willing to pay.

Another thing you should be mindful of is the kind of support your affiliate program provides.

3. Build a platform!

What platform would you like to promote your affiliate links on? 

Would you consider a website or a blog or would you want to run paid ads?

I will not advise you to use a free website builder like Wix and free CMS like wordpress.com, this is because they have limited features.

In fact, I will advise you to get your own domain & hosting and go with a CMS like wordpress.org.

If you are looking for a cheap option then go for Bluehost (hosting + free domain).

If you are looking for performance and speed then go for Cloudways.

You can also make use of the Themify page builder to design your site using their drag and drop features. No coding is required.

Read our guide to starting a website on Wordpress.org.

4. Choose a product to promote!

Being accepted into an affiliate program takes a minimum of 3 working days.

Once you are on board, you need to sort for a product that aligns with your content strategy.

For instance, if your target keyword is a backpack for businessmen, you have to sort business backpacks for men in your affiliate market program.

Check the image below, on how this affiliate marketer did a review on business backpacks for men.

affiliate marketing guide

5. Design a strategy to market your product!

After you must have sorted for products, the next thing to do is to design a strategy to market your product.

The first approach here is to do a review of the product and write compelling, top-notch content that persuades customers to take another step.

The second approach is to look for how to drive traffic to your site, this can be done using SEO or paid advertisements like Facebook ads, google ads, etc.

How do affiliate marketers get paid?

The mode of payment for different affiliates varies.

For some affiliates program, A consumer does not necessarily need to purchase a product for the affiliate to get paid.

While for some, the reverse is the case.

There are a variety of ways affiliates get paid, I have made a list of them below:

  1. Pay Per Sale
  2. Pay Per Lead
  3. Pay Per Click

1. Pay Per Sale

This is the standard for all affiliate marketing schemes.

In this program, the merchant pays the affiliate the percentage commission assigned to the product,

after the consumer has purchased the product via the affiliate marketing strategies.

Affiliate Marketing Guide

In this case, if the consumer does not purchase the product via the Affiliate marketing strategies, the affiliate won’t get paid.

2. Pay Per Lead

The Pay Per Lead is a more complex system.

Here, the affiliate has to persuade the consumer to not only visit the merchant site but in the process of visiting,

he or she should also subscribe to a newsletter, sign up for a trial of a product, fill out a contact form, etc.

3. Pay Per Click

This program is focused on driving traffic to the merchant’s site.

The affiliate must be able to compel his audience enough so that they will be moved to click on the merchant’s site.

FAQs about affiliate marketing:

Q: What is affiliate marketing?

A: Affiliate marketing is a type of performance-based marketing,

in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

The affiliate typically receives a commission for each sale generated through their marketing efforts.

Q: Who are affiliates?

A: An affiliate is an online marketing business.

It can be anyone who has a website or blog and wishes to earn money by promoting products for other firms.

The affiliate may deliver traffic to the merchant’s marketplace, where all the buyers are gathered.

Q: How do I start an affiliate program?

A: To start an affiliate program, you need to identify a merchant or merchants with products or services you wish to promote.

You will also need a website or sites to promote those products and a means of tracking the results of your marketing efforts.

Affiliate Marketing Guide

Q: What are the benefits of affiliate marketing?

A: The main benefits of affiliate marketing are:

– affiliate marketing programs are free to join;

– affiliates can earn commissions on sales they generate, without having to carry any inventory or worry about shipping products;

– merchants only pay for results, as measured by clicks, leads, or sales generated; and

– affiliates can promote products or services 24/7, without having to create their own content or worry about customer service.

Q: What are the disadvantages of affiliate marketing?

A: The main disadvantages of affiliate marketing are:

– it can be difficult to find quality affiliates;

– not all merchants have effective affiliate programs;

– affiliates may not generate enough traffic or sales to make a significant income from their efforts.

Q: What is a commission?

A: A commission is a percentage of sales, or a dollar amount, that an affiliate can earn from referring customers to the merchant’s website.

Earned commissions may be paid via check or direct deposit.

You can find out which payment methods are available for your affiliate program by going to the payment information page on your affiliate account.

Affiliate Marketing Guide

Q: How much commission can I earn?

A: Commission rates vary from merchant to merchant and may depend on a number of factors,

including sales, click-through rates or other measures of customer engagement.

You can find out which commission rates are available for your affiliate program by going to the payment information page on your affiliate account.

Q: What if my affiliate links are not clicked?

A: If you’re not receiving click-throughs for your affiliate links, it could be that the content of your site is just attracting the wrong people.

You need to find out where they are and try to get them there with better keywords or ads.

You could also try to improve the design or user experience of your site to make it more likely that people will click on your links.

Q: How do I know how many clicks/sales I’ve generated?

A: You can find out how many clicks or sales you have generated by going to the Reports page in your affiliate account.

Q: How often will I get paid?

A: Most affiliate programs pay their affiliates monthly, although some may pay more or less frequently.

The frequency that you are paid will be set by your merchant.

You can find out which payment frequencies are available for your affiliate program by going to the payment information page on your affiliate account.

Affiliate Marketing Guide

Q: Is there a minimum payment?

A: Some affiliate programs have a minimum payment threshold, which is the total amount that an affiliate must earn to be paid.

For example, if the threshold is $50 and an affiliate has earned $45 in commissions for a given month, they will not be paid until they reach the threshold.

Other affiliate programs issue payment when an affiliate reaches a small, but a predetermined threshold.

For example, your affiliate program may pay affiliates after they generate $10 in commissions.

Final thought!

Every great website you see today didn’t just arrive at the result you envy.

They invested a lot of energy, time, and effort.

Affiliate marketing takes time, effort, and a lot of patience.

You might hit big on your first attempt, and on the contrary, you might not.

Hope you understand what is affiliate marketing and how does it work.

Have any recommendations or suggestions? Kindly use the comment section.