How to Use Google Trends for Marketing and Research?

Google Trends is an invaluable tool for students, bloggers, marketers, etc.

Its simple interface and ease of use make it easy to use even without prior knowledge of data mining.

Let’s say you are a student working on a project about global warming or recycling, looking for information that would help you understand the topic better.

Instead of opening multiple websites, simply type ‘global warming’ or ‘recycling’ on the google trends search bar.

Google Trends will show you some results for trends of these terms/phrases over the last few years, which is very helpful in analysing how your research topic has been developing.

The same applies to marketers and website owners.

If they are searching for information to help them identify their target audience, they can use ‘topics related’ to their industry.

This article is meant to be a step by step guide for beginners who are curious about how to use Google Trends in practice.

How to use Google Trends for Marketing Research, Business, SEO, Keyword Research, Product research & Blogging!

Step 1

The first step is to simply go to Google Trends and type in your search term or phrase.

You can choose from a list of default topics if you cannot think of anything, it works too.

Step 2

When you type in your term or phrase, click on the ‘trends’ tab to show the graph of search interest for that topic over time.

Google suggests some related terms as well- you can try those if you want.

If we look closely at the graph we see there is a line indicating how many queries were made for that topic, and also a ‘list of dates’.

Click any date listed to see how many queries or searches were made for a specific day or time period.

You can choose to filter between regions as well- internationally, regionally or locally.

This is helpful if you are writing an assignment on a certain country, or if you are just curious about the geographical spread of your topic.

Step 3

Click any point on the graph to see how many searches were made for that specific time period.

Google will give you some related terms as well, which might help expand your knowledge or understanding of what kind of people are curious about your topic.

Step 4

This is the part where you can use Google Trends for business or marketing purposes.

If you type in a company name, product name, website, etc., you will see what kind of interest there is in that topic.

For example, if you are an SEO trying to determine which terms/phrases people are most interested in, you can simply type those and check out the results.

This is very useful for making business decisions- like which keywords/phrases to prioritize on your site, and how much investment should be made towards them.

However, if you are a student or blogger writing on a topic that is not popular yet, this tool may not help you.

For example, if you are writing about a new technology that does not have many search results on it yet, this tool will not be of much use to you.

Step 5

Another way of using Google Trends is by typing in names or words related to your topic or industry.

You can see what kind of interest there is in that term or phrase.

This is helpful in getting a better understanding of the broad topic you are researching about, whether it be recycling or social media development.

Step 6

You can also add a location to your list of search terms to see where the majority of people interested in that topic are from.

Step 7

If you click on related topics Google suggests some for you.

This is helpful in expanding your base knowledge about the topic in question, and in seeing if there are any other terms or phrases that might be helpful for your research.

Step 8

Finally, if you are writing a research paper and want to see how many pages have been written on your topic, paste the URL of any website related to your topic in the box.

Google Trends will give you information about other related topics as well- this is an added bonus.

Why to use Google Trends for your Business or Research?

1. Using Google Trends can be helpful in conducting market or business research.

You can use this tool to find out the best keywords/phrases for your industry, whether it be marketing, technology, fashion etc.

2. This is also a great research and data analysis tool, and of course very efficient and easy to understand and work with.

3. Google Trends is also helpful in determining where you should expand your business, and make use of online marketing to increase revenue.

4. You can use this tool in making the most out of your content.

– for example, knowing which topics/phrases to prioritize when writing or sharing new content will help you in getting more traffic and engagement.

5. This tool is also immensely helpful if you are writing an assignment on a certain geographical location.

– like a school project, thesis or dissertation on Indian history, for example.

You can use this tool to check out the interest of that place in different contexts.

6. Google Trends is good for SEO too.

-if you are trying to determine the most successful keywords for your website, look them up on Google Trends.

This can be very helpful in deciding which words or phrases to focus on when marketing your site.

However, we are using Semrush for keyword research.

Concluding notes

Google Trends is a great tool that can help with all kinds of research and data analysis.

Whether you are writing an assignment or trying to expand your business, it is very useful for making the most out of market or business research.

Do check it out to get more information on trending topics!

FAQS on google trends!

Q: What phrases do most people search for?

A: People usually type in phrases with specific meanings and not just words.

For example, if you want to know phrases that most people search for related to mother’s day, you can check Google Trends and see what kind of phrases it suggests.

This is because there are so many different kinds of searches and phrases and it is very difficult to find what you are looking for.

If you just type in the word “mother’s day” there might be different meanings to that phrase.

Q: How do I use this tool?

A: You can use Google Trends by clicking on this link or going to the website of google trends itself.

You can then type in the topic of your interest, and you’ll find out what most people are searching for about that topic.

Q: What is Google trends?

A: This is a tool provided by Google which shows search results according to popularity or trends over time. It also helps with data analysis.

Q: Does Google Trends collect information about users?

A: Google Trends does not store any information about users except the search terms they type in.

You can sign in with your Gmail account or go to Google trends anonymously to view results.

This tool is strictly for analysis and research, so there is no need to worry about privacy issues.

Q: Is using Google Trends free?

A: Yes, this tool is free to use.

Q: How often are the results updated?

A: Google Trends updates the results every day.

These are fresh and new search data which can be used daily to analyze your market/business research in detail.

Q: Why don’t I see any results when I type in my topic?

A: This might be because that is not a popular enough topic or phrase to be included in the results.

This can be because it is too specific, for example.

Q: How do I export/save my data?

A: You can save your research or share it using Google docs or presentations.

You can then access and edit your data whenever you want to!

Q: How accurate are Google Trends results?

A: According to my experience, Google trends is very accurate when it comes to data analysis.

The only flaw with this tool is that it doesn’t show all of the search traffic.

– for example, if your market research topic has a lot of phrases people might type in, you will not see all of them when you use Google Trends.

You can, however, view all the data in Google analytics if you have one.

Q: Sometimes I get different results even when I use the same search term- why is this happening?

A: This might be because of a difference in location or time.

For example, if your research topic is about elections, and you type it in on different days, you might get different results since that topic is more popular during certain months.

Q: What do all of the numbers mean?

A: When Google trends show a graph with the trend line (the line which represents search traffic related to your topic), sometimes there are numbers along the side of it.

The numbers next to it represent the percentage of growth or drop from what you typed in.

For example, if there is a number that says “100%” next to your term, that means that search traffic has increased by 100% since last year.

Q: What is the difference between Google Trends and Adwords Keyword Planner?

A: One of the main differences between these two tools is that,

Adwords keyword planner is used by advertisers to determine which search terms they want to use for advertising campaigns,

whereas Google Trends is strictly for market research, data analysis and other types of research.

Q: How do I know if my keywords are popular enough to be used?

A: If there are lots of search results about your keyword over time, then it means that your keyword is popular.

You can use this tool to measure demand for a product or service and you can determine how much competition there is for that particular search term.

For accurate and better results use any paid tool like Semrush.

Q: Is it okay to use Google Trends if I am not a company or professional?

A: This tool works best when used by professionals, but anyone can use it. It’s free and easy to use!

Q: Can I get results of trending topics from categories other than the ones already presented?

A: Yes, there is a category named “Everything” where you can get the results of all searches on Google.

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