Build and Create Your Content Planning – Long Term Blogging Success Formula

Estimated reading time: 6 minutes

Last updated on March 22nd, 2024 at 05:57 am

Do you want to know “The Steps to Plan and Develop Your Content Strategy”?

Picture building a house. Before you start, you need a blueprint, right?

Well, planning your content strategy is a bit like that blueprint.

It’s about figuring out what you want to say, who you want to say it to, and how you’re going to say it.

Imagine trying to find your way in a new city without a map.

That’s what it’s like trying to grow your online presence without a content strategy.

Did you know that 63% of businesses don’t have a documented content strategy?

Yet, companies that do have a strategy are 13 times more likely to see a positive return on investment.

So, having a plan for your content isn’t just helpful, it’s essential for success!

10+ Steps to Plan and Develop Your Winning Content Strategy

create your content strategy

1. Define Your Goals and Objectives

This is like deciding where you want to go on your trip.

What do you want to achieve with your content?

Whether it’s to attract more visitors to your website or to increase sales, knowing your goals is essential.

Did you know that businesses with a documented content strategy are 313% more likely to report success?

2. Understand Your Target Audience

Imagine you’re throwing a party. You need to know who you’re inviting, right?

It’s the same with your content.

You need to understand who your audience is and what they’re interested in.

This helps you create content that resonates with them.

Fun fact: Companies that personalize their content see an average of 19% increase in sales.

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3. Conduct Competitor Analysis

Ever peeked over the fence to see what your neighbours are up to?

Competitor analysis is a bit like that.

It’s about checking out what others in your industry are doing so you can learn from them and find ways to stand out.

Did you know that 72% of marketers believe that understanding competitors’ strategies is crucial for success?

4. Choosing the Right Content Channels

Picture yourself as a chef deciding which ingredients to use for your recipe.

Just like that, you need to pick the right platforms to share your content.

Whether it’s social media, blogs, or videos, you want to reach your audience where they hang out the most.

Fun fact: 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business.

5. Developing a Unique Value Proposition

Think of this as the secret ingredient that makes your dish stand out.

Your unique value proposition is what sets you apart from the competition.

It’s what makes people choose you over others.

Did you know that businesses with a strong value proposition have on average a 175% higher website conversion rate?

6. Creating a Content Calendar

Imagine you’re planning out your week, scheduling when to do homework or go to the gym.

A content calendar is like that, but for your content.

It helps you stay organized and ensures you’re consistently sharing valuable content with your audience.

Fun fact: Companies that publish 16 or more blog posts per month get 3.5 times more traffic than those that publish fewer than four posts.

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7. Brainstorming Content Ideas

Think of this like brainstorming ideas for your next party theme.

You want to come up with fun and engaging concepts that will keep your guests entertained.

Similarly, brainstorming content ideas involves generating creative topics and angles for your blog posts, videos, or social media updates.

Did you know that 72% of marketers say content creation is the most effective SEO tactic?

8. Planning Your Content Formats

Just like deciding whether to make a cake or cookies for your party, planning your content formats involves choosing the best way to present your ideas.

Whether it’s a blog post, infographic, podcast, or video, different formats appeal to different audiences.

Fun fact: Video content is expected to make up 82% of all internet traffic by 2025.

9. Establishing Key Performance Indicators (KPIs)

Imagine you’re keeping score at a game to see how well your team is doing.

Key Performance Indicators (KPIs) are like your scoreboard for measuring the success of your content strategy.

They help you track important metrics like website traffic, engagement, and conversions.

Did you know that 65% of B2B marketers use website traffic to measure content marketing success?

10. Allocating Resources and Budget

Think of this step as budgeting for your party, deciding how much money you’ll spend on decorations, food, and entertainment.

Similarly, allocating resources and budget for your content strategy involves determining how much time and money you’ll invest in creating and promoting your content.

Did you know that companies that allocate over 40% of their marketing budget to content marketing generate 4 times more leads than those that spend less?

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11. Creating and Publishing Content

Just like cooking and serving the food at your party, creating and publishing content is about bringing your ideas to life and sharing them with your audience.

Whether it’s writing blog posts, recording videos, or designing graphics, consistency is key.

Fun fact: 77% of internet users read blogs regularly.

12. Iterating and Improving

Imagine getting feedback from your guests after the party to see what they liked and what could be better next time.

Iterating and improving your content strategy involves analyzing your performance, learning from your successes and failures, and making adjustments to optimize your results.

Did you know that companies that update and republish old blog posts are 74% more likely to see increased traffic?

Wrapping Up – Plan and Develop Your Content Strategy

Having a good plan for your content is crucial for success online.

It means thinking about what you want to say, who you’re saying it to, and how you’re going to share it.

By understanding your audience and using the right types of content in the right places, you can make a real impact and achieve your goals.

It’s not just about creating content once and forgetting about it, it’s about constantly learning and improving to stay relevant and connect with your audience effectively.

In the end, a solid content strategy helps you stand out, gain trust from your customers, and grow your business.