Why Creating And Setting Up Custom Email is Important for Blogging?

Estimated reading time: 7 minutes

Last updated on March 22nd, 2024 at 05:52 am

Do you want to know the “Reasons Custom Email is Important for Blogging”?

Think of custom email like having your own personalized mailbox.

It’s a professional way to communicate with your audience and other bloggers.

Custom emails are crucial for blogging because they give you credibility and make you look more trustworthy.

Did you know that 75% of consumers say they judge a business’s credibility based on its email address?

Plus, having a custom email with your blog’s domain name (like [email protected]) helps reinforce your brand identity.

It’s like having your own stamp of authority.

10+ Reasons Custom Email is Important for Blogging

importance of creating custom email for blogging

1. Enhancing Brand Identity

Think of your brand like your blog’s personality.

It’s what makes you recognizable and memorable to your readers.

When you use custom email addresses that match your blog’s domain name, it’s like giving your brand its own unique voice in the email world.

Did you know that consistent branding across all channels can increase revenue by up to 23%?

That’s because it helps people remember and trust your brand.

2. Professionalism and Credibility

Imagine you’re meeting someone for the first time.

You want to make a good impression, right?

Having a custom email address for your blog does just that.

It shows that you take your blog seriously and that you’re not just another hobbyist.

In fact, 75% of consumers say they judge a business’s credibility based on their email address.

So having a professional-looking email can really make a difference in how readers perceive you and your blog.

3. Building Trust with Readers

Trust is like the glue that holds your relationship with your readers together.

When you use a custom email address, it adds an extra layer of trust because it shows that you’re invested in your blog and in building a lasting connection with your audience.

Did you know that 81% of consumers say that they’re more likely to trust a brand with a custom email address?

It’s because it signals that you’re legit and committed to providing value to your readers.

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4. Customization for Targeted Communication

Just like how you customize your blog posts to speak directly to your audience, having a custom email address lets you tailor your communication even further.

You can create different email addresses for different purposes, like one for reader inquiries and another for collaboration opportunities.

This targeted approach helps you better connect with your audience.

Did you know that personalized emails have 6 times higher transaction rates?

That’s because they resonate more with the recipients, making them more likely to take action.

5. Strengthening Audience Engagement

Your blog is all about engaging your audience, right?

Well, having a custom email address can help with that too.

When your readers see an email from your custom address in their inbox, it reinforces your brand and reminds them of the value you provide.

Plus, it makes it easier for them to reach out to you, fostering a sense of connection and community.

In fact, blogs with active email lists see 126% higher engagement than those without.

So, having a custom email can really boost your audience interaction.

6. Tailored Marketing Opportunities

Think of your email list as a goldmine of potential marketing opportunities.

With a custom email address, you can craft targeted marketing campaigns that speak directly to your subscribers’ interests and preferences.

Whether you’re promoting a new blog post or a special offer, having a custom email address adds a professional touch to your marketing efforts.

And did you know that email marketing has an average ROI of $42 for every $1 spent?

That’s because it’s one of the most effective ways to reach and convert your audience.

7. Consistent Brand Messaging

Consistency is key when it comes to branding.

With a custom email address, you can maintain a consistent brand message across all your communications.

Whether it’s your blog, social media, or emails, having the same branded email address reinforces your identity and makes you more memorable to your audience.

Studies show that consistent branding can increase revenue by up to 23%.

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8. Ownership and Control of Data

When you use a custom email address, you have full ownership and control of your data.

Unlike free email services like Gmail or Yahoo, where your data is stored on their servers, with a custom email address, you have complete control over your emails and contacts.

This means you can protect your data and ensure its security, giving you peace of mind knowing that your information is safe.

9. Avoiding Spam Filters

Ever sent an important email only to have it end up in the recipient’s spam folder? It’s frustrating, right?

Well, with a custom email address, you can reduce the chances of your emails being flagged as spam.

Custom email addresses are seen as more legitimate and trustworthy by email providers, making them less likely to be filtered out.

This means your messages are more likely to reach your readers’ inboxes, increasing the chances of engagement and conversion.

10. Establishing Authority in Niche

Your blog is your platform to showcase your expertise and establish yourself as a thought leader in your niche.

Having a custom email address reinforces your authority and professionalism.

When readers see your custom email, it adds credibility and trust, making them more likely to view you as an expert in your field.

Studies have shown that businesses with custom email addresses are perceived as 9 times more professional than those without.

11. Seamless Integration with Website

Integration is key to creating a seamless user experience for your readers.

With a custom email address that matches your blog’s domain, you can easily integrate your email communication with your website.

This means you can have email sign-up forms, contact forms, and other email-related features that seamlessly blend with your site’s design and functionality.

This makes it easier for readers to connect with you and enhances their overall experience.

12. Analytics and Tracking Capabilities

Understanding your audience’s behaviour is essential for optimizing your blog and email marketing strategies.

With a custom email address, you gain access to advanced analytics and tracking capabilities that allow you to monitor the performance of your email campaigns.

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You can track metrics like open rates, click-through rates, and conversion rates to gauge the effectiveness of your emails and make informed decisions about your content and marketing strategies.

This data-driven approach helps you refine your tactics and maximize your blog’s impact.

13. Scalability and Flexibility

As your blog grows, so does your need for scalable and flexible communication solutions.

With a custom email address, you have the flexibility to create multiple email accounts for different purposes, such as sales inquiries, customer support, or general inquiries.

This scalability allows you to adapt to the changing needs of your blog and scale your email communication accordingly.

Whether you’re a solo blogger or a growing business, a custom email address provides the flexibility to manage your communication efficiently.

14. Cost-Effectiveness and Long-Term Benefits

While it may seem like an added expense upfront, investing in a custom email address for your blog is actually a cost-effective long-term solution.

Unlike free email services that come with limitations and restrictions, a custom email address gives you full control and ownership of your communication channels.

Plus, with the enhanced branding, credibility, and marketing capabilities that come with a custom email address, the long-term benefits far outweigh the initial investment.

Studies have shown that businesses that invest in professional email solutions see higher returns on their investment over time, making it a worthwhile investment for your blog’s success.

Wrapping Up – Reasons Custom Email is Important for Blogging

Custom email is really important for bloggers.

It helps them look more professional, connect better with their readers, and get more people to visit their blog.

With custom email, bloggers can send personalized messages, which makes their audience feel special and keeps them coming back for more.

Plus, it gives bloggers useful information about what their readers like, so they can share content that people are interested in.

Basically, using custom email is a smart move for bloggers who want to grow their audience and make their blog stand out.