What are WordPress Tags and Their Importance in SEO?
Last Updated on 27th November 2022 by Ajmer Singh
WordPress tags are words you use to ‘tag’ a post or web page and they can be really useful for SEO.
Tags are a kind of taxonomy used to define “What your article is about”.
Taxonomy is a word used to group things together, just like your WordPress posts.
Unlike categories, tags are optional.
Your posts are categorized by default but you need to manually create tags on every WordPress post.
What are WordPress Tags:
Tags on a WordPress blog or website are just like what they sound like.
They’re keywords you use to describe your posts so that they can be found easier.
To explain to you better, let’s take an example of SEO,
Blog post/Article Topic: What is SEO? Understand On-page & Off-page SEO.
Category: SEO (All the posts under the SEO category will appear here)
Tags: #SEO, #wordpress SEO, #Search engine optimization, #on-page SEO, #off-page SEO etc.
You can create as many tags as you want for every blog post.
You can even use common tags for every post but it’s recommended to use tags only that are related to the post.
Why You Should Use Them:
Using these tags for your blog posts is better than not using them at all.
They can help your website or blog rank better in search engine results pages (SERPs).
When you’re writing a post, think about what keywords or phrases people might use to find it. Then, add those tags to your post.
You can also use the tags that are automatically generated for you when you add a new post.
You can also use tags to group related posts together on your blog.
For example, if you have a post about travelling in Europe, you might tag it with ‘travelling’, ‘Europe’, and ‘vacation’.
How to Use Them:
When you’re adding tags to a post, make sure to add them in comma-separated phrases.
There are also a few other things to keep in mind when using tags:
– Don’t use too many – 5 or 6 is usually plenty.
– Use different tags for each post.
– Avoid using the same tags over and over again.
– Tags can help your website or blog rank better in search engine results pages (SERPs).
– Tags can help you group related posts together on your blog.
– Tags are a good way to target keywords for your posts.
Tags vs Categories:
Tags and categories are very different.
Tags are meant to describe keywords or phrases for a given post or page, while categories are used to put your posts into groups of similar things.
– Categories are used to group similar posts together, while tags are meant to describe keywords or phrases.
– Both categories and tags can help your website or blog rank better on search engine results pages (SERPs).
– Tags are a good way to target keywords for your posts.
– Both categories and tags can be added at any time.
– You can add as many tags as you want to a post, but only use a maximum of 5-6 categories.
– Tags should be used in comma-separated phrases.
– Categories are text, while tags are keywords or phrases that are either in quotes or not.
You should now have a good understanding of what WordPress tags are and their importance in SEO.
Use them to your advantage and you’ll see better search engine results for your website or blog.
You can create tags in two ways,
1. Whenever writing a WordPress post, you can always find a tags option at the right sidebar.
Just click on tags, and add as many tags as you want.
Here you can also find your most used tags. You can also use them with just one click.
2. Log in to your admin dashboard, on the left side, hover over to posts and click on tags.
Here you can add new tags as well as manage previous tags.
Tags are automatically displayed by most of the themes.
But if you want to display manually then you can display using widgets.
To create a widget that displays tags on the sidebar,
On your dashboard, hover over to appearance, and click on widgets.
Select the position where you want to display tags, like sidebar, top, bottom etc.
Then click on the + icon, and search “tag”. You will get tag cloud, add it & done.
Now your tags will display on the position you select.
To add or remove your tags to display in search engines you need to install the Yoast SEO plugin.
A quick guide to help you set up the Yoast SEO plugin – “Yoast SEO plugin settings”
After installation, hover over to Yoast SEO on the left sidebar of your dashboard – click search appearance.
You will see some tabs,
- Content types
Click on taxonomies, you can find three options, Categories, tags, and formats.
Click on tags and expand it.
Here you can select whether your tags are to be indexed on search engines or not.
FAQS on WordPress Tags:
Q: How many tags should I use per post?
A: You can use 5-6 tags per post.
Q: What’s the best way to use tags?
A: Group related tags together and use different tags for each post.
Q: What’s the difference between a tag and a keyword?
A: A keyword is a word or phrase that you want your post to rank for in search engines.
A tag is a word or phrase that you use to describe your post.
Q: How can I see which tags people are using?
A: You can use Google’s free webmaster tools to see what terms they rank for.
Q: Should I replace the default tags that WordPress generates with my own or not?
A: Yes, definitely do this! The default tags are really useless most of the time.
Use related keywords that people might use to find your post.
Q: How often should I change my tags?
A: You should change them whenever you publish a new post.
If you’re using the same tags over and over again, your posts will get lost in the shuffle.
Q: Do categories and tags work the same way?
A: No, they’re very different. You can’t group posts together using a category as you do with tags.
Q: How many tags per post should I use?
A: The number of tags depends on how many keywords your page targets.
If you want to rank for multiple keywords, you should use more tags.
Q: Should I add my own tags?
A: Yes! It’s important to add your own tags so that they get picked up in the search engines and so it looks like you know what you’re talking about.
Q: How can I find popular tags in my niche?
A: You can use Google’s Keyword Planner or Wordtracker’s Free Basic Search to see the most popular keywords in your niche.
Q: How do I pick good tags?
A: The best way to do this is by looking at what other pages are ranking for and using words/phrases that are similar.
You can also use Google’s free webmaster tools to see what terms they rank for.
Q: What do I need to do once I’ve created my tags?
A: You want to make sure that you’re updating your tags as often as possible.
They’re not going to rank for anything if they’re out of date!
Q: Can HTML be used in tags?
A: No, you can only use alphanumeric characters and underscores in tags.
Q: Should I re-use tags?
A: If you want to, it’s okay to use the same tags over again.
Just make sure not to do this too often, otherwise, it will look like you’re spamming the search engines.
Q: How many times should I change my tags?
A: You should change your tags whenever you publish a new post.
Q: How do I add tags to a new post?
A: Just add them in the tags box when you’re adding your post! They’ll automatically get added.
Q: Do tags have to be keywords?
A: No, they can also be phrases or short words. It’s best to use a combination of both if possible.
Q: How many words should my tags be?
A: You want to keep them short and sweet 1-3 words is perfect.
Q: What are good key phrases to target?
A: You want to focus on using words that people who are actively searching for your product or service would use.
Think about what they might type into Google when looking for your product or service.
Q: What’s the best way to handle repeating keywords in my tags?
A: This is fine as long as you’re not repeating it too often, don’t do this more than once every 50-100 tags.
Q: Should I only use one-word tags?
A: No, try to use a combination of short and long keywords.
Q: How can I change my tags?
A: Just click on “Tags” from the post editor!
Then add your new tags to all posts that have been tagged with those words.
Tags can be a really powerful tool for SEO when used correctly.
By using keywords and phrases that people might use to find your post, you can help your website or blog rank better in SERPs.
So, next time you’re writing a post, be sure to add some tags!
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