Last Updated on 25th September 2021 by Ajmer Singh
Bloggers and site owners that have been blogging for a while will definitely know what search engine optimization is and its importance in blogging.
However, for the sake of startups, we will have to explain further what search engine optimization is, its importance, and what it entails.
Without further ado, let’s proceed:
what is search engine optimization (SEO)?
Most people avoid search engine optimization due to the complexities they feel comes along with optimizing a site, they build their social media presence and get traffic from there.
However, way you put it, search engine optimization is something you can’t do without especially if you want your site or content to appear on Google’s first page.
What is SEO?
SEO is an acronym that stands for Search Engine Optimization.
SEO does not stand on its own, it comprises different elements such as keywords, on-page SEO, content, etc.
It is the step-by-step process you follow that gives and increases your brand awareness online, it also drives traffic thereby increasing your prospect, and it is the basis for ranking on search engines.
SEO is a very important aspect of blogging as it helps you understand what query searchers type into search engines e.g Google.
It also makes it easy for the search engine to find your site, understand the content, and index quickly.
SEO creates room for a good user experience.
Basics of SEO
The basics of SEO includes the following:
keywords are an important part of SEO practice.
They are words or phrases that best describe the content on your site. it is also a word, phrase, query, searchers type into the search engine to perform a search.
Keywords are as important to your content and internet users as yeast is to bread.
Your duty as a website owner is to ensure that the keyword you are targeting is related to what searchers are looking for.
To go about this, you can use keyword explorer or any paid SEO tool out there to ensure that the Keyword has a very high search volume and very low keyword difficulty, this is to ease your ranking process.
It is extremely outrageous to go for a keyword with high search volume and high competition as a newbie, the truth is your site will take forever to rank.
You should also make use of short and long-tail keywords.
The reason why I won’t advise you to use short-tail keywords as a newbie is that it has extremely tough competition.
It is not precise, you don’t know what exactly it is searchers are looking for.
Using long-tail keywords is the best as there are a lot of long-tail keywords out there with less competition, this gives startups like you the room to rank on the search engine.
You can also look at Inputting your target keyword on your URL, image alt text, and meta description.
This gives the search engine a clue as to what the content on your blog is all about.
It is also an essential SEO practice.
Content is an integral part of SEO because you get to reach and engage your audience via this medium.
Before writing content ensure what you have in mind is the value you will add to your target audience.
Understand the type of content they want. some content will require that you list, others will require that you dive into details.
however, some content also depends on your target audience.
To make your content writing readable and understandable, you can do searchers intent on your focused keyword by using the LSIGraph, or by visiting the ‘People Also Ask’ section on Google.
I am not saying you should copy all the suggestions here, but you can draft out your subheadings from them, and build your post around the searchers’ intent.
Your duty as a site owner is not just to create content, it is to provide tangible answers to the questions of your visitors.
Spice up your content by adding images to your post.
Adding images to a post grabs the attention of your audience and gives them a proper understanding of the content of your post.
On-page SEO is the process of optimizing your web page content for the search engines and their users.
It involves optimizing your meta description, URL, images, etc.
The importance of on-page SEO is that it signals to search engines that your webpage has enough details about a targeted keyword.
step by step guide on how to do on-page SEO
Below is a step by step guide on how to do on-page SEO,
Your keyword should be found in the first paragraph of your content
If you are writing an article about the ‘Best WordPress plugin’, your first paragraph should include the keyword ‘Best WordPress plugin’.
Look at the image below for more understanding,
Google is more interested in terms that show up early on your page.
The best you can do is to ensure that your targeted keyword is found in the first 100 words of your content.
The title of your blog post should be in an H1 tag
Including the title of your blog post in an H1 tag gives Google and users a proper understanding of the structure of your page.
Some blogging platform such as WordPress automatically adds an H1 tag to your blog post title, while others don’t.
in this case, you will have to add it yourself.
All you need do is to check the code of the content of your title to be sure it is included in the H1 tag.
Optimize your title tag for SEO
This is the most important part of the on-page SEO practice.
It gives the search engines an overview of what the content on your page is all about.
Your targeted keyword should be close to the beginning of your title tag.
Check out the title tag on the image below,
Your subheading should be included in an H2 tag
One out of your subheadings should include your target keyword and H2 tag.
Use outbound links
An outbound link is a link that points out to other domains from your website.
They are a very important part of search engine optimization as they give the search engine a clue to what your niche is about.
It also helps to increase the trust and quality of your site on the search engine, thus playing a vital role in your SEO.
Add modifiers to your title tag
Modifiers such as best, fast, free, and paid can be used in your content depending on how it tallies with your title tag.
Modifiers also help you rank for the long-tail keywords.
Add your targeted keyword to your URL
Ensure your URL is short and contains your targeted keywords.
See the image below For more details,
Optimize your meta description for SEO
A meta description is like an advertisement copy of your content.
It is a brief summary of 160 characters of the content of your page that gives visitors a clue about what a page is all about.
The keyword in the image above is “meta description”
An advantage of meta description is that if beautifully crafted, it increases the Click Through Rate (CTR) of your site.
Your keyword should also be included at least once in your meta description.
Off-page SEO involves all activities done outside a website to increase the ranking of the page on the search engine.
it involves the building and earning of links, local SEO, social media shares, and much more.
Off-page SEO plays a vital role in the growth of your website in that it tells the search engine how important your website is to another web.
The more backlink a website gets, the more likely it is to rank higher on the search engine.
Off-page SEO has a lot to do with increasing the authority of your site.
A site authority affects its ranking on a search engine, when it comes to content, sites with lower authority cant outrank a site with higher authority.
One of Google’s ranking factors is link building.
Off-page SEO goes beyond link building, there are other off-page search engine optimization tactics you can adopt to increase your site’s authority.
Below is a list of them;
- link building
- brand building
- content marketing
- social media shares
- local SEO
WordPress recommended plugins for Search Engine Optimization:
- Yoast SEO
- All in One SEO Pack
As you know guys Yoast is one of the most popular SEO plugins in WordPress, so if you want to set up Yoast properly then visit my article ” How To Setup Yoast SEO On WordPress (Step by Step) “
For off-page SEO you need two things:
- Hard Work
SEO needs time at least 3-4 months. That’s why patience is the most important factor for SEO-friendly websites/blogs. Don’t expect things to work immediately.
Why is search engine optimization important
SEO aids visibility and ranking
Searchers tend to click on the first five pages displayed to them when a query is searched for on search engines.
SEO helps your site rank higher on search engines aiding more visibility to your site online thus making more prospects, click on your site.
SEO increases organic traffic
The main purpose of increasing your ranking on the search engine is to attract more traffic to your site.
Once this is done, you tend to get more customers and leads.
It gives you an edge over your competitors
Optimizing your site not only helps you rank higher on a search engine, but also helps you move ahead of your competitors.
The higher you rank on the search engine, the further you move from your competitor.
It creates room for a good user experience
Google is more interested in adding value to its users, hence the need to thoroughly scrutinize your site.
apart from providing quality content, your page loads time also matters in the ranking.
The longer it takes for your page to load, the more increase you get on your bounce rate.
Visitors tend to leave a site that takes so much time to load.
your page load time is also a criterion for ranking on google.
Increasing your page load speed, on-page and off-page SEO incorporates a positive user experience.
Search engine optimization requires a lot of patience, time, and effort but it’s really worth your time.
Have any SEO issues or recommendations? please use the comment section.
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Ajmer Singh is the Founder & Author of Findmytricks. He is a Passionate Blogger, Content writer & WordPress developer. He loves sharing content related to WordPress and Blogging. He enjoys playing games in his free time.
1. “Be yourself. Everyone else is already taken.”
2. “First, learn the rules, then break them”