10 Best Popup Plugins for WordPress in 2023

Last Updated on 9th March 2023 by Ajmer Singh

Are you looking for the best WordPress popup plugins for your site? This guide should help you.

A popup plugin should be able to effectively convert your website visitors into email subscribers and prospective customers.

However, there are tons of WordPress popup plugins out there, that help improves your conversion rate and your site performance.

In this article, we will be comparing the most popular WordPress popup plugins available in the market.

Factors to consider before choosing a WordPress popup plugin

There are certain factors to consider while selecting a WordPress popup plugin,

this is because there are a lot of popup plugins out there that don’t offer the functions they claim to.

They have a negative impact on users’ experience and brand reputation.

A good WordPress popup plugin should offer powerful conversion features without lagging your site.

Without further ado, below are the factors to consider while choosing a WordPress popup plugin and they include:

1. Performance

Like I said earlier, a good WordPress popup plugin should offer a good conversion rate without slowing down or lagging your site ,

this is because slow page speed hurts your site’s SEO and user experience.

Try the themify Ultras pop-up plugin. It is free, fast, SEO optimized and compatible with all the themify themes.

Themify Ultra is the theme that I use on my websites.

Check the full review of the ultra theme.

2. Compatibility

A good WordPress popup plugin must be compatible with your WordPress hosting environment.

This is because most hosting companies make use of advanced caching solutions that a lot of popup plugins are not compatible with.

Our recommended hosting provider is Cloudways.

Lastly, your WordPress popup plugin should be able to capture leads and grow email lists.

How do I use popup plugins in WordPress?

To use popup plugins on your website, you will need to download the plugin from your WordPress dashboard.

Confused about what WordPress plugin is fit for your site? Don’t worry.

In the next paragraph, we will be comparing the most popular popup plugins available in the market. Stay tuned.

Best WordPress Popup Plugins For Your Website

1. Popups by OptinMonster-Best WordPress Popup Plugin

optin monster popup plugin


= 6 different campaigns available

  • Lightbox popup
  • Fullscreen popup
  • Floating bar
  • Slide-in
  • Mobile
  • In-line

= Easy Integration

You can easily integrate your email subscription plugin with this popup like Mailchimp, Aweber, Mailerlists, etc.

You can also use shortcodes or use HTML forms.

= Exit Intent Trigger

When you choose the exit intent trigger, the popup will appear when the cursor moves toward the exit icon or to another tab of the browser.

= A/B split testing available

Make 2 popups, then check and compare which one performs better.

= Analytics

You can check your stats anytime, how many leads you generate or you can take actions to improve your lead.

2. Sumo-Boost Conversion and Sales

sumo popup plugin


= Email your subscribers

Whenever a new one subscribes, send a welcome email or any other automated email you set.

= Share your content or product

Add share buttons on your website so that your visitors can easily share your content on social media.

= Ecommerce

Easily integrate with woo-commerce websites to create offer & discount popup forms to help you increase your orders.

= SEO Friendly

Compliant with GDPR and the latest SEO guidelines from Google to make sure you can convert more audience and make more sales.

= Easy to get started

You can set up the sumo in a few minutes.

3. Popup Maker-Popup Forms, Optins & more

popup maker popup plugin


= Slideout popups, banner bars, floating sticky popups, notification popups, video lightboxes, and opt-in form popups.

= Supports most popular form building plugins– Contact from 7, Ninza forms, Gravity forms & more.

= Also supports most popular list building forms- Mailchimp, Aweber, Mailpoet & more.

= Supports woo-commerce

= Targeting- allows you to target exactly where you want to display your popups such as posts, pages & 26 more.

= Triggers- allows you to trigger popups for actions taken such as the click of menu items, sidebars, time delay & more.

Exit-intent is not available for the free version of the plugin.

4. Popup Builder-Responsive WordPress popup-Subscription & Newsletter

popup builder popup plugins


= Free 

  • create as many popups as you want
  • popup animation effect
  • different popup themes
  • on click/on hover popup
  • popup opening sound
  • HTML popup
  • Image popup
  • Facebook popup
  • Shortcode popup
  • Subscription popup

= 3rd Party supported plugins

  • Contact form 7
  • Ninja forms
  • Gravity forms
  • Table press
  • Formidable forms
  • WP google maps
  • HTML 5 maps
  • Review builder

= Pro features

  • woo-commerce popup
  • Registration popup
  • Push notification popup
  • Iframe popup
  • Auto Responder
  • Video popup
  • Social popup
  • Age restriction popup
  • Countdown popup
  • Exit popup
  • Contact form, Mailchimp, Aweber, Adblock popup
  • Popup analytics
  • Schedule popup
  • popup showing frequency

5. Popups, Welcome Bar, optins, and Lead Generation Plugin-Icegram

icegram popup plugin

Icegram is a WordPress popup plugin that helps you grow your email list.

The plugin allows you to create a call to action (CTA) of choice that helps drive targeted visitors to the page you want them to visit.

It also allows you to create unlimited popups that can be customized using their themes.

The downside of this plugin is that it is difficult to use.

It does not come with a drag and drop builder, so creating popups can be extremely difficult.

Its prebuilt template does not look good, probably because it is free.

Lastly, it has limited targeting.


= Multiple different opt-in forms, message styles, popups, header & footer bars, toast notifications, slide in messengers, plus 8 other premium styles.

= Multiple theme designs

= Easy integration with email marketing plugins like Mailchimp, Aweber & more.

=  Mobile responsive

= Multiple display options

= Analytics to check your stats

= Targeting rules

= Customization to make it suit your needs

= Split A/B testing(premium feature)

= Exit intent(premium feature)

6. Bloom

bloom popup plugin

Bloom is a WordPress popup builder plugin designed by Elegant themes,

that allows you to design beautiful popup forms within your WordPress dashboard.

The plugin has more than 100 templates that can be used to create opt-in forms on your website.

It also allows you to display these opt-in forms in six different ways on your website.

Popups and fly-ins can be automated, you can display forms beneath content, in the widget area.

In addition to this, the plugin has an option that allows you to lock content behind an opt-in form.

It also allows you to trigger popups based on time-delayed, scrolling, after commenting, making a purchase, and inactivity.

The plugin works well with third-party platforms such as Aweber, MailChimp and much more, that offers email marketing service.

However, the downside of this plugin is that it slows down the speed of your site, thus affecting performance and user experience.

7. Elementor pro

elementor popup plugin

Elementor Pro is a popular WordPress drag and drop page builder that comes with the ability to create popups.

If you have subscribed to the pro version of this plugin, you do not need to pay extra charges.

The Elementor Pro allows you to create different varieties of popup plugins such as login forms, email subscription forms, and a lot more.

In addition to this, the plugin comes with over 100 prebuilt templates that can be used to create popups easily.

The plugin integrates seamlessly with third-party platforms that offer email marketing services.

However, the downside of this plugin is that it does not offer A/B testing and it does not come with analytics.

Pricing: pricing starts at $49 annually

8. Thrive Leads

thrive leads popup plugin

Thrive Leads is a WordPress popup plugin as well as a listing tool designed by the Thrive themes.

Looking to create tons of gorgeous popups? Thrive Leads is the best option for that. 

One unique quality that distinguishes this plugin from other plugins on my list is that it offers a one-time payment,

which means you do not have to make recurring payments after your first payment.

They also offer A/B testing that allows you to select the best optin forms.

The plugin allows popup triggers by displaying popups timely, scrolling, exit intent, and much more.

It is a better alternative to the bloom plugin.

However, the downside of this plugin is that it slows down your site, thus affecting site performance and user experience.

It is also not the best option for beginners because of the technicality that comes with using it.

9. Ninja popups

ninja popups plugin

Ninja popups is one of the most popular popups plugins for WordPress that offers tons of email marketing integrations.

It has an easy user interface that allows you to easily use its drag and drop form builder to build forms.

Popups are responsive on mobile and desktop devices,

it also comes with tons of effect that allows you to customize the size and colour of your popups.

They offer A/B testing.

However, the downside of this plugin is that its targeting is basic when compared to the other plugin on my list.

No free version is available, and it has a limited form optimization.

10. Trust pulse

trust pulse popup plugin

Trust pulse is a WordPress popup plugin that makes use of social proofs to increase leads and conversion. 

Its display of social proof on your site builds users’ trust and trigger FOMO (Fear Of Missing Out) thus prompting more signups and purchase.

The plugin has a real-time feature that helps to track real-life purchases, activity, and sign-up.

It also offers smart targeting features that display a social proof popup to the right people at the right time.

However, this plugin does not affect your page load speed, thus performance and user experience are positively affected.

If you own an E-Commerce site, this is the best option for you.

The plugin is quite easy to use, you can easily customize popups, set up targeting, and much more.


Which is the best WordPress popup plugin?

I will like to start by stating that the choice of whether or not a plugin is best for you depends on how well it meets your needs,

however, we use the Themify Popups (from the themify ultra theme) on our website.

If you are looking for a popup plugin that best fits an e-Commerce site, I will recommend the trust pulse,

considering the fact that it boosts performance, the social proof features it comes with, and a lot more.

Looking for a budget-friendly popup plugin at no cost? I recommend Popup maker.

Want popups with an extremely beautiful design? the Ninja plugin is the best fit.

Do you want a plugin with tons of prebuilt templates? I recommend the Elementor pro.

Finally, I recommend the popup maker due to the tons of features it comes with.

I hope this article helped you find the best WordPress popup plugins for your WordPress site.

I will love to hear from you, kindly use the comment section.