Last Updated on 2nd August 2021 by Ajmer Singh
In today’s article, we will be showing you the difference between domain authority and page authority.
There are several metrics used by SEO experts to help rank a site, amongst them is the domain authority and page authority.
These metrics help in understanding what domain will rank for a particular keyword, which will outrank the others.
Knowing how to use these metrics will help bring your website to a larger audience.
To know the difference between domain authority and page authority, we will have to study them individually.
Domain Authority is a metric developed by MOZ that determines how well a site will rank on search engine results.
It is rated on a range of 1-100. It measures the authority/power of a website, which means the higher the domain authority, the higher it is for a site to rank on search engines.
The idea of wanting to have a higher DA is so you can outrank your competitors.
The competition is against your competitors.
However, you must know that it is not of necessity that you reach the threshold of 100, so far your DA is higher than that of your competitor, be sure that your content will do well.
Domain authority is rated on a score of 0 to 100 via a logarithmic scale.
This means building a domain from 1-10 is easier than building from 90-100.
Every site you see online with a high DA started with a DA of 1.
Checking the DA of a site is quite easy.
Thankfully, there are several tools online that can be used to check the DA of a site and they include:
There are several measures you can put in place to help improve your domain authority.
Measures like link building, working on your on-page SEO and technical SEO, building your social media presence, dealing with crawling and indexing issues, and much more.
However, the measure you should work on most importantly is link building.
Link building is the sole proprietor for an increase in domain authority.
You can choose to build links naturally, or using the outreach method, or by guest posting.
Domain authority is a relative measure, it has to do with your competitor.
We can simply say that a DA is good if it is higher than your competitors and it is bad if it is lower than your competitors.
For example, if all your competitor has DAs between 70-80, you will want to aim higher.
But if their DAs is between 11-20, you will want to have a DA of 21.
DA is of importance when it comes to ranking on SERPs. So the idea of aiming to have a high DA should be because you want to outrank your competitors and take first place, that is the only benefit of having high DA.
Now that we have successfully studied what DA means, let’s proceed to PA
What is Page Authority?
Page Authority is also a metric developed by MOZ to determine how well a page will rank on SERP.
It has a shared similarity with DA except that it is more focused on a specific page instead of the entire website.
Like DA, PA is also rated from 0 to 100, with a high score depicting a higher ranking on SERP.
How is PA scored?
The ratings of PA is similar to that of PA.
Page authority is also rated on a scale of 1-100, which means it is easier to move from 1-10 than to move from 80-90.
All pages with a very high PA started from 1.
Technically, PA has the same functionality as DA except that Page authority does not take on-page SEO into consideration.
Its directive is focused on link building.
So the higher your PA, the higher it is to rank for a page on SERP.
What is a good PA?
PA is relative just like DA, it has more to do with your competitor.
We can simply say that a PA is good so long it is higher than that of your competitors.
Your target should be that you have a higher PA than your competitors.
How to check for PA?
You can make use of the MOZ, Mozbar, and link explorer to check for the PA of your site.
Difference between the Domain Authority and Page Authority
Domain authority and page authority are closely related metrics.
However, the DA score predicts how well an entire domain will rank on SERPS while the PA score determines how a specific page will rank.
In addition to this, to improve your DA score, you need to work on your Onpage SEO, whereas PA does not take on-page SEO, keyword optimization, into account.
Page authority is focused more on link building
How to improve PA and DA?
To improve DA and PA, working on your link profile is important.
For your PA, you get external links from high profiled websites and include them in the page you are targeting, this, in turn, builds your PA.
while for DA, you build links either naturally or via outreach method, you work on your on-page SEO and lots more
Why does the PA and DA of a website change?
There are several reasons why the DA and PA of a website change and they include:
- If there is a drop in ranking of the site linking to you
- When Google detects that links earned are through black hat SEO
- If there are toxic backlinks linking to your domain
- Your site has not been crawled since you built links
We hope you have learned the difference between domain authority and page authority?
Remember that both metrics are important for the growth of your blog and just one major factor strikes a difference between them.
Domain authority deals with the entire website, while page authority is specific to pages
Thanks for reading, please do not forget to share.
Victoria is a graduate of biochemistry from the prestigious Kogi state University, Nigeria. She has a passion for writing and has written multiple content for blogs within and outside Nigeria. While she is not writing, she is reading or traveling round the world