How to Create Viral Content?
Last Updated on 17th May 2023 by Ajmer Singh
In today’s world of social media and online content, creating viral content has become the Holy Grail of digital marketing.
Every marketer dreams of creating that one piece of content that will spread like wildfire, garnering millions of views, shares, and likes.
But how do you create content that is not only engaging but also shareable?
The truth is, there is no magic formula for creating viral content.
However, by understanding the psychology of sharing, knowing your audience, and crafting content that resonates with them, you can increase your chances of creating something that people can’t help but share with their friends and followers.
In this article, we’ll explore the essential elements of creating viral content, and give you practical tips to help your content spread like wildfire.
So buckle up, and get ready to learn how to create content that will take the internet by storm!
Viral Content vs Regular Content: Comparison Chart
Want to create viral content that grabs attention and generates massive views? Check out our comparison chart highlighting the key differences between viral and regular content.
From emotional tone to eye-catching visuals, discover the secrets to crafting content that truly goes viral!
|Viral Content||Regular Content|
|Goal||To create content that generates massive views, engagement, and social shares in a short period of time||To create content that educates, informs, or entertains an audience and is useful in the long term|
|Tone||Emotional, provocative, and shareable||Informative, factual, and authoritative|
|Headline||Attention-grabbing and clickable||Informative and descriptive|
|Visuals||Highly visual, eye-catching, and easy to share||Relevant, high-quality, and purposeful|
|Timing||Posted at the right moment to reach a maximum number of people||Consistent and posted at regular intervals|
|Promotion||Rely on word of mouth and social media sharing||Promoted through social media, email marketing, and other channels|
|Metrics||Social shares, engagement, website traffic, and ROI||Website traffic, time on page, and bounce rate|
Understanding Viral Content: What Makes Content Go Viral?
Understanding what makes content go viral is essential to creating content that resonates with your audience and spreads like wildfire.
While there is no one-size-fits-all formula for viral content, there are some common characteristics that viral content tends to share.
One key factor is an emotional appeal.
Content that elicits strong emotions, whether it’s laughter, tears, anger, or inspiration, is more likely to be shared than content that evokes no emotional response.
For example, take the ALS Ice Bucket Challenge.
This viral social media campaign raised millions of dollars for ALS research by encouraging people to pour a bucket of ice water over their heads and challenge others to do the same.
The challenge went viral because it evoked strong emotions and a sense of community among participants.
Another critical element of viral content is its shareability.
The easier it is for people to share your content, the more likely it is to go viral.
This is where social media comes into play.
Platforms like Twitter, Facebook, and Instagram make it easy for people to share content with their followers, and the more shares your content gets, the higher the chances of it going viral.
One recent example of a piece of shareable content is the TikTok video that launched the “Ratatouille: The TikTok Musical” phenomenon.
A TikTok user created a short musical number based on the Disney movie “Ratatouille,” and it quickly went viral, garnering millions of views and shares.
The video was shareable because it was short, entertaining, and easy to understand, making it perfect for social media.
Viral content often has an element of surprise or uniqueness that makes it stand out.
This could be an unexpected twist, a novel idea, or a unique presentation.
For example, the “Old Spice” commercial campaign featuring the character “The Man Your Man Could Smell Like” went viral because it was both unexpected and humorous, with a unique presentation style that caught people’s attention.
Know Your Audience: Who Are You Creating Viral Content For?
When it comes to creating viral content, knowing your audience is key.
Understanding your audience’s demographics, interests, and behaviours can help you create content that resonates with them and increases your chances of going viral.
One way to get to know your audience is by analyzing their online behaviour.
You can use analytics tools like Google Analytics, social media insights, and surveys to gather data about your audience’s age, gender, location, and interests.
For example, if you’re a beauty brand, you might find that your audience is primarily female and interested in makeup tutorials and skincare tips.
Armed with this information, you can create content that speaks directly to your audience’s interests and needs.
Another way to get to know your audience is by engaging with them directly.
Social media platforms like Twitter, Facebook, and Instagram provide a unique opportunity to connect with your audience and get a sense of their likes, dislikes, and opinions.
By engaging with your followers through comments, direct messages, and polls, you can build a rapport with your audience and get a better understanding of what makes them tick.
One brand that does an excellent job of creating viral content for their audience is Wendy’s.
The fast-food chain has built a strong social media presence by engaging with their followers through witty banter, humorous responses, and timely memes.
Wendy’s knows their audience is primarily young and social media-savvy, so they’ve created content that speaks directly to their interests and sense of humour.
As a result, Wendy’s has become one of the most popular brands on Twitter, with tweets that regularly go viral.
Crafting the Perfect Headline: How to Grab Attention and Get Clicks?
Crafting the perfect headline is essential to creating viral content.
Your headline is the first thing people see, and it’s what determines whether they click through to read your content or scroll past it.
A great headline should grab attention, pique curiosity, and convey the value of your content. Here’s how to craft a headline that gets clicks.
One effective technique for crafting attention-grabbing headlines is to use numbers and lists.
For example, “10 Ways to Boost Your Productivity” or “5 Tips for Better Sleep.” Headlines with numbers and lists are popular because they’re specific and promise a clear benefit to the reader.
They also help to break up the content and make it more scannable.
Another technique is to use power words that convey emotion and urgency.
For example, “Secrets to a Happy Marriage” or “Don’t Miss These Amazing Deals.”
Power words like “secrets,” “amazing,” and “urgent” help to create a sense of anticipation and excitement, making readers more likely to click through.
It’s also important to make sure your headline accurately reflects the content of your article.
Clickbait headlines may get clicks, but they can also lead to disappointment and distrust.
For example, if your headline promises “The Ultimate Guide to Weight Loss,” make sure your article delivers on that promise with valuable and actionable tips.
One brand that consistently creates attention-grabbing headlines is Buzzfeed.
They’ve built a reputation for their clever and clickable headlines, such as “23 Reasons Why Sloths Are Actually The Best,” or “We Tried The Most Expensive Foods On Earth.”
Buzzfeed’s headlines are often playful, specific, and promise a clear benefit or takeaway for the reader.
The Power of Emotion: How to Evoke Strong Reactions in Your Audience?
Emotions are powerful drivers of human behavior, and they can be a potent tool in creating viral content.
When you evoke strong emotions in your audience, you make them feel something, and that emotional response can be a powerful motivator for sharing your content with others.
Here’s how to tap into the power of emotion to create viral content.
One effective way to evoke strong emotions is by telling stories.
Stories have the power to transport readers to another time and place, and they can elicit a range of emotions, from joy and happiness to sadness and empathy.
When you tell a compelling story, you create a connection with your audience and make them more invested in your content.
Another way to evoke strong emotions is by using visuals.
Images and videos can be incredibly powerful tools for creating an emotional response in your audience.
For example, a heartwarming video of a dog being reunited with its owner can evoke feelings of happiness and joy, while a graphic image of the devastation caused by a natural disaster can elicit feelings of sadness and empathy.
It’s also important to consider the tone of your content.
The tone you use can influence the emotional response of your audience.
For example, a humorous tone can create a sense of levity and joy, while a serious tone can elicit feelings of concern or urgency.
One brand that does an excellent job of evoking strong emotions in their audience is Dove.
The beauty brand’s “Real Beauty” campaign has been incredibly successful in creating viral content that elicits a strong emotional response.
The campaign features women of all ages, sizes, and ethnicities, promoting body positivity and self-acceptance.
By tapping into the emotions of their audience and creating a connection with them, Dove has built a loyal following and created content that’s widely shared and discussed.
Be Unique: How to Stand Out in a Sea of Content?
In today’s crowded digital landscape, it’s essential to be unique if you want your content to go viral.
With so much content available online, it can be challenging to stand out and capture the attention of your audience.
Here’s how to be unique and set yourself apart from the competition.
One effective way to be unique is by offering a fresh perspective on a popular topic.
For example, if you’re writing about productivity, consider approaching the topic from a new angle.
Instead of offering generic tips like “make a to-do list,” consider sharing unique productivity hacks that your audience may not have heard before.
By offering a fresh perspective, you can create content that’s unique and valuable to your audience.
Another way to be unique is by leveraging your personal brand.
Your personal brand is what makes you unique, and it can be a powerful tool for creating viral content.
For example, if you’re a fitness guru, consider sharing your personal journey and how you’ve achieved success.
By sharing your unique story, you can create content that resonates with your audience and sets you apart from the competition.
It’s also essential to consider the format of your content.
Instead of relying on the same old blog posts or social media updates, consider experimenting with new formats like podcasts, videos, or infographics.
By offering unique formats, you can capture the attention of your audience and provide them with a fresh and engaging way to consume your content.
One brand that does an excellent job of being unique is Dollar Shave Club.
The brand’s viral video, “Our Blades Are F***ing Great,” went viral in 2012 and helped the brand gain a massive following.
The video was unique in its irreverent humour and direct approach to marketing a mundane product.
By being unique and taking risks, Dollar Shave Club was able to create content that stood out and captured the attention of its audience.
In today’s digital age, visual content is king.
Visuals are processed by the brain faster than text, and they can be an effective tool for making your content more shareable.
Here’s how to use visuals effectively to make your content more shareable.
One effective way to use visuals is by incorporating eye-catching graphics into your content.
Graphics can help break up long blocks of text and make your content more visually appealing.
Infographics, in particular, are an excellent way to convey complex information in a visually appealing way.
When done correctly, infographics can be incredibly shareable, as people are often eager to share valuable information with their social networks.
Another way to use visuals effectively is by incorporating high-quality images into your content.
Images can be used to evoke emotion, showcase products, or add context to your content.
When selecting images, it’s essential to choose ones that are high-quality and relevant to your content.
By using images that are visually appealing and on-topic, you can make your content more shareable and engaging.
It’s also essential to consider the format of your visual content. Videos are an incredibly effective tool for creating shareable content.
They can be used to showcase products, tell stories, or provide valuable information to your audience.
When creating videos, it’s essential to keep them short and visually engaging.
People have short attention spans, so it’s important to get to the point quickly and keep the visuals interesting.
One brand that does an excellent job of using visuals effectively is Airbnb.
The travel company’s Instagram feed is filled with stunning images of exotic locations, unique accommodations, and breathtaking views.
By using high-quality images and showcasing unique travel experiences, Airbnb creates visually engaging content that’s highly shareable.
Timing is Everything: How to Post Your Content at the Right Time?
Timing is crucial when it comes to creating viral content.
Posting your content at the right time can significantly impact its reach and engagement.
Here’s how to post your content at the right time and increase your chances of creating viral content.
One effective way to determine the right time to post your content is by analyzing your audience’s behavior.
Consider factors like time zone, age, and job type. If you’re targeting a young audience, for example, it’s likely that they’ll be more active on social media during evenings and weekends.
By analyzing your audience’s behaviour, you can identify the optimal times to post your content and maximize its reach.
Another way to post your content at the right time is by leveraging data.
Use tools like Google Analytics and social media analytics to analyze your audience’s behaviour and determine when they’re most active.
By using data to inform your posting strategy, you can increase your chances of creating viral content.
It’s also essential to consider external factors like holidays and events.
For example, if you’re creating content around Valentine’s Day, it’s essential to post it before the holiday to give it time to gain traction.
By posting your content at the right time, you can tap into the conversation around a particular event or holiday and increase your chances of creating viral content.
One brand that does an excellent job of timing their content is Oreo.
The cookie company famously tweeted during the Super Bowl blackout in 2013, saying, “Power out? No problem. You can still dunk in the dark.”
The tweet went viral and was retweeted more than 15,000 times.
By leveraging the timing of a real-time event, Oreo was able to create content that was timely, relevant, and highly shareable.
The Importance of Engagement: How to Encourage Interaction with Your Content?
Creating engaging content is essential if you want to create viral content.
Engagement not only increases the visibility of your content but also helps to build a community around your brand.
Here’s how to encourage interaction with your content and increase your chances of creating viral content.
One effective way to encourage interaction with your content is by asking questions.
When you ask your audience questions, you create an opportunity for them to engage with your content and share their opinions.
Questions can also be used to generate discussion and debate, which can help your content gain traction and increase its reach.
Another way to encourage interaction with your content is by using calls to action.
Calls to action encourage your audience to take action, whether it’s sharing your content, leaving a comment, or subscribing to your newsletter.
By using calls to action, you create a sense of urgency and motivate your audience to engage with your content.
It’s also essential to respond to comments and engage with your audience.
When you respond to comments, you show your audience that you value their opinions and are interested in their feedback.
This can help to build trust and credibility with your audience, which can lead to increased engagement and sharing.
One brand that does an excellent job of encouraging engagement is Glossier.
The beauty brand’s Instagram account is filled with user-generated content, encouraging their audience to share their experiences with their products.
Glossier also responds to comments and engages with their audience, creating a sense of community around their brand.
The Role of Influencers: How to Leverage Influencer Marketing for Viral Content?
Influencer marketing has become a popular way for brands to create viral content.
By leveraging the reach and influence of social media influencers, brands can increase the visibility of their content and reach a wider audience.
Here’s how to leverage influencer marketing for viral content.
The first step in leveraging influencer marketing is to identify the right influencers.
Look for influencers who have a large following, high engagement rate, and align with your brand’s values and target audience.
Once you’ve identified the right influencers, reach out to them and propose a partnership.
When partnering with influencers, it’s essential to give them creative freedom.
Influencers have built their followings by creating content that resonates with their audience, so it’s important to allow them to create content that feels authentic and natural to their brand.
By giving influencers creative freedom, you can ensure that the content they create is high quality and engaging.
Another way to leverage influencer marketing is by using influencers to promote user-generated content.
Encourage your audience to create and share content using your brand’s hashtag or tag your brand in their posts.
Then, work with influencers to promote the best user-generated content, creating a sense of community around your brand and increasing the reach of your content.
One brand that does an excellent job of leveraging influencer marketing is Daniel Wellington.
The watch brand has partnered with influencers across a variety of platforms, including Instagram and YouTube, to create sponsored content that features their watches.
By working with influencers who align with their brand values and target audience, Daniel Wellington has been able to create highly engaging content that resonates with their audience.
Measuring Your Success: How to Track Your Viral Content’s Performance.
Creating viral content is just the first step in a successful content marketing strategy.
To determine the success of your content and refine your strategy for future campaigns, you need to track and measure its performance.
Here’s how to measure the success of your viral content.
The first step in measuring the success of your viral content is to establish your goals.
What do you want to achieve with your content?
Do you want to increase website traffic, generate leads, or increase brand awareness?
Once you’ve established your goals, you can determine the metrics you’ll use to track your content’s performance.
One metric to track is social shares. Social shares are an indication of how many people are sharing your content on social media.
The more shares your content receives, the more visibility it will get, and the more likely it is to go viral.
Another metric to track is engagement.
Engagement measures how much people are interacting with your content, such as likes, comments, and shares.
By tracking engagement, you can determine how well your content is resonating with your audience.
Website traffic is another metric to track.
By tracking how much traffic your viral content is driving to your website, you can determine how effective your content is at generating leads and increasing brand awareness.
It’s also essential to track the impact of your viral content on your business’s bottom line.
Are you generating leads or sales as a result of your content?
By tracking these metrics, you can determine the ROI of your content marketing strategy and make informed decisions about future campaigns.
One brand that does an excellent job of measuring the success of their viral content is Dollar Shave Club.
The subscription-based razor company’s viral video campaign generated over 12,000 new subscribers in the first 48 hours.
By tracking their website traffic, social shares, and subscription numbers, Dollar Shave Club was able to determine the success of their campaign and refine their content marketing strategy for future campaigns.
In conclusion, creating viral content is a challenging but rewarding process that requires a deep understanding of your audience, effective use of emotion and visuals, strategic timing, and a solid promotion strategy.
By following the tips and techniques outlined in this guide, you can increase your chances of creating content that generates massive views, engagement, and social shares.
Remember to track your metrics and adjust your strategy as needed to continuously improve your content marketing efforts.
With persistence and creativity, you can create viral content that makes a lasting impact on your audience and grows your business.