30+ Tips to Increase your Google Crawl Rate in 2023
Last Updated on 15th January 2023 by Ajmer Singh
We all know that Google is the most popular search engine in the world.
People use Google to search for information on different topics, subjects or even places.
Google crawls your website to index it and displays it on its SERPs ( Search Engine Result Pages ).
The more frequently your website content is crawled by Google, the higher your page rank.
In order for your blog to rank as high as possible in search results, you should take some steps that will improve the crawl rate of your blog.
The best way is to have a constant increase in Page Rank.
This will be possible if Google visits your website frequently and crawls all its pages.
In this article, we’re going to give you some tips that will certainly help you increase the crawl rate of your website.
If you do not have a blog or any other site, then there are ways to increase the crawl rate for a specific page as well, but we’ll talk about that later on in this article.
For now, let’s see how can we increase Google’s crawl rate for the entire website.
30+ Tips to Increase your Google crawl rate!
Since it’s not necessary to have a ton of links on your site, you should remove some of them.
Too many internal links or too many externals are not good for a post.
If you have too many links in a single post, Google will most likely think that your content is spam and won’t index all your pages in its search results.
2) Use descriptive titles
One of the most important parts of SEO is writing good quality content that has accurate keywords, but it’s also equally important to write good titles for your posts.
Try to keep the title as short as possible because longer titles are generally less appealing than shorter ones.
At the same time, you should use a title that will make Google understand what the content of your post is about.
3) Improve page loading speed
In SEO, it’s very important to have a fast website because search engines give preference to websites that load quickly.
Optimize all your images and get rid of external scripts if possible.
Use lightweight codes and always check the source codes of your website from time to time.
Use speedy themes like Themify Ultra.
You can do that by right-clicking and selecting “view page source” in any web browser.
Page loading is now one of the ranking factors according to google and now people switch from shared hosting to cloud hosting for better performance.
The majority of websites on the internet have multiple versions of each article, and some even have more than one version for each page.
For example, if you have a blog in which you post both text-based posts and video posts, then there are multiple versions of each article.
Google doesn’t know which version is the right one.
So, when it crawls your website, it will index all versions of your articles even if they are duplicates.
That’s where canonical links come into play.
Canonical links are simple HTML tags that let you tell Google which version of an article is the right one.
So if your website has both text and video versions, then you can use a canonical link with a value of “text” or “video”, depending on what type your post is.
5) Optimize page titles for mobile users
A study showed that mobile users are more likely to click on the top results in mobile SERPs.
So if you want to make sure that Google crawls your website often, then you should optimize page titles for mobile users.
It’s simple; instead of using keywords in the title of your posts, use them in the URLs.
This way, your website will be easier to crawl, and you’ll also rank higher in mobile SERPs.
6) Submit your sitemap to Google
Google likes websites that are easy to crawl, so if you submit a sitemap of your blog, then it will know where all the posts of your blog are located.
Then, when Google crawls your website, it will go through all the posts that you have submitted in your sitemap.
You can get your sitemap by using SEO plugins like Yoast or RankMath.
If you use noindex tags on certain posts of your blog, then Google won’t be able to crawl them.
Because when it crawls your website, it only crawls pages that are not tagged with noindex tags.
So if you have posts or pages with noindex tags on your website, then make sure to remove the noindex tag from it.
Because this is where people usually find out more about your website and its purpose.
If you have a guest posting page on your blog, then make sure to remove the link to it from your footer.
Every link on a webpage counts as an outgoing link for SEO purposes, and if you have too many of them, then Google may decide that your website is not relevant enough.
9) Optimize images
If you simply upload all of your images without optimizing them first, then Google will take a lot of time to crawl all of your images, which means that it won’t be able to crawl other pages on your blog.
So make sure to use image optimization tools like TinyPNG before uploading them.
Internal linking is important for SEO because it lets search engines backtrack and easily crawl your website.
If you write a post about SEO and link to other posts that you’ve published on the same topic,
then Google will find it easier to crawl those pages because all of them are relevant to one another.
11) Submit the sitemap to Bing
Sitemaps don’t only work for Google; they also work for other search engines, including Bing.
If you want to make sure that all of your posts are indexed by Bing, then you should submit a sitemap to it.
You can use the RankMath SEO plugin to use the instant indexing feature for the bing search engine.
If your blog posts don’t have labels or keywords, then Google may not understand what they’re about.
So if you want Google to crawl your website more often, then you should add categories and tags to your posts.
Note that Google will only crawl the homepage of your website if it has already indexed all of its pages.
Posting on social media platforms like Facebook, Pinterest, Twitter and Quora is a good way to attract new users.
Also posting links on these websites is also a good way to attract search engines.
By sharing your blog posts on social media, you’ll be able to attract more organic traffic, which will allow Google to crawl your website more often.
14) Make sure that all of your pages are indexed by Google
One of the reasons why Google crawls some pages on your website but not others is that not all of your pages are indexed.
So if you want to make sure that Google crawls all of your posts, then you should use an indexation checker tool in order to see which of your posts aren’t indexed yet.
15) Remove unnecessary plugins
If you have a lot of plugins on your blog, then this may slow down its loading speed.
This isn’t good for SEO because Google takes your blog’s loading speed into account before crawling it.
Therefore, if you want Google to crawl your posts faster, then you should remove any plugins that you’re not currently using.
16) Update your website regularly
Updating your blog often will not only make it more interesting for users, but it will also let Google know that you’re still active and relevant on the Internet.
This is why SEO beginners should update their websites at least twice a week in order to attract more organic traffic from Google.
Broken links don’t only look bad on your website; they also tell search engines that some of the information on it is no longer valid.
So if you want Google to crawl your website more often, then you should make sure to fix all of the broken links on it.
You can use the BrokenLinks checker plugin to check broken links on your website.
18) Redirect old pages
If you’ve decided to stop using certain pages on your blog for whatever reason, then you’ll need to redirect them to new ones.
This lets search engines know that those pages are still valid, which means that Google will be able to crawl them more often.
Note that you shouldn’t use 302 redirects; instead, make sure to use 301 redirects for better SEO results.
19) Use HTML sitemaps
HTML sitemaps are like XML sitemaps but better. They’re faster and allow you to remove URLs from them without losing their likes.
When it comes to SEO, using HTML sitemaps is a must because they allow you to specify the reasons why certain pages of your website need to be crawled more often.
20) Make sure that your pages are accessible to Googlebot
As a general rule of thumb, you should make sure that all of the links on your website work and can be accessed by robots.
This way, Google will find it easier to crawl your posts and they’ll rank higher in search engine results.
21) Use SEO tools
Using SEO tools can be a smart idea.
Each of these tools comes with its own set of features and they help you to optimize your website in the best way possible.
Some of the best SEO tools on the market include semrush, Ahrefs and Moz.
22) Format your URLs correctly
When it comes to search engines, the more specific and unique a URL is, the easier it will be for Google to crawl and index its posts.
This means that if you want Google to crawl your posts as often as possible, then you should format your URLs in order to make them both human-readable and SEO-friendly.
23) Make your website mobile-friendly
Today, more and more people are using their smartphones to browse the web.
This means that if you want Google to crawl your posts as much as possible, then you should make sure that they’re mobile-friendly in order to attract even more organic traffic.
24) Use schema markup for your website
When it comes to search engine optimization, using schema markup correctly can help you rank higher in SERPs.
This is because Google uses schema markup to better understand the information on your website and display it clearly to users that are looking for specific types of posts.
Getting new backlinks from authoritative websites is an excellent way to increase the crawl rate of your website and improve its overall search engine ranking.
This is why SEO beginners should try to find websites with high domain authority and page rank and ask for backlinks.
26) Use Google Search Console
Using Google Search Console is a great way to learn more about how Google sees your website.
This tool can help SEO beginners get better results in SERPs because it takes into account many different factors, including crawl rate.
27) Use Google Analytics
Using Google Analytics is a mandatory requirement if you want to learn more about how your website is performing in terms of both engagement and search engine rankings.
By using this web analytics platform, you’ll get access to so-called crawl stats, which shows the number of times Google has crawled your website since its creation.
28) Use robots.txt files
You can control how often search engines like Google visit your website using the ‘robots.txt’ file that’s located in your hosting account’s root directory.
This way, you’ll be able to specify which pages of your website need to be indexed and which don’t.
29) Customize your 404 error pages
Many people tend to forget about 404 error pages, but if you want Google to crawl your site more often, then you should customize these pages.
So that they’ll guide the visitors through the rest of your website.
30) Tell Google not to crawl specific pages
There might be some pages on your website that you don’t want to be indexed because they’re not useful for users.
In this case, it’s a good idea to tell Google not to crawl specific pages using the ‘noindex’ tag.
FAQS about Google Crawl Rate!
Q: What is Crawl Rate?
A: Crawl rate refers to the number of URLs that Google crawls at a specific point in time.
Usually, the crawl rate depends on various factors, including site architecture and page authority.
That said, if you want Google to crawl your website more often, then you should make sure that it’s properly optimized for search engines.
Q: What factors affect Google Crawl Rate?
A: There are many factors that can affect Google’s crawl rate;
some of these include backlinking to your website, file size (the larger the page weight, the more often Google will crawl it),
indexation status (when a page is indexed by search engines like Google, you can expect it to be crawled more often),
internal linking (this is done organically, but it’s still important for SEO) and recent content updates.
Q: How does Google Crawl Rate affect SEO?
A: As with most things related to search engine optimization, crawl rate has a positive impact on SEO.
This means that if you want your website to climb up in SERPs, you should make sure that it gets crawled by Google as often as possible.
Q: How often does Google crawl a website?
A: The amount of times a specific website is crawled depends on various factors, but this number usually ranges from 10 to 100 per day.
That said, some websites might experience more or fewer crawls, especially if some pages are spidered while others are not.
Q: What is Google Crawl Budget?
A: Crawl budget refers to the number of resources that a search engine like Google has in order to make changes and updates.
This means that if you want your website (or specific pages) to be crawled by Google more often, you should make sure that it’s crawlable and reachable.
In other words, it should have a fast page load speed.
Q: How do you increase Google Crawl Rate?
A: There are many ways to increase your website’s crawl rate, including internal linking, creating unique content and avoiding duplicate content.
If you want to make sure that Google crawls all of your pages on a regular basis (if not daily), you should regularly update your content.
Q: How do you decrease Google Crawl Rate?
A: You can’t decrease your website’s crawl rate, but if for some reason Google is crawling it too often (and thus wasting your bandwidth),
you should ask the search engine to stop indexing some of your pages.
Q: Can my competitors manipulate their websites’ crawl rates?
A: Yes, it’s possible that your competitors are doing everything in their power to manipulate their websites’ crawl rates in order to increase their SERPs.
If you want a chance at beating them in the long run, then you should regularly update your content and use proper SEO techniques.
Q: What is meant by ‘Google Crawl Priority’?
A: ‘Google Crawl Priority’ refers to the importance of a specific website page as far as Google is concerned.
In most cases, there are two types of pages on your website that aren’t treated equally by search engines; those include webspam and canonicals.
If you want your web pages to be crawled more often, then you should use ‘canonicals’ for duplicate content.
Q: What are the benefits of raising my website’s Google Crawl Rate?
A: You can expect your website to be indexed more often, which will naturally result in higher SERPs.
If you want your pages to appear on top of search engine results, make sure that they are crawled as often as possible.
Q: What are the benefits of lowering my website’s Google Crawl Rate?
A: There aren’t a lot of direct benefits associated with having fewer spidered pages.
That said, if you have too many pages indexed by search engines, this might affect your SERPs and raise some red flags for webmasters.
Who wants to see your site’s crawl rate; as such, you can expect your pages to be indexed less often.
Crawl rate is an important ranking factor that affects how often Google crawls your website.
That said, if you want search engines like Google to crawl more pages on your website (and thus increase visibility), then you need to make sure that it’s properly optimized and updated.
After reading the above article you should have a better understanding of how to increase the Google crawl rate of your website.
So remember these tips when working on your site.
If you have any questions about Google Crawl Rate please leave a comment below. Thanks!