How to Make Your Blogs SEO Friendly?
Last Updated on 11th September 2023 by Ajmer Singh
Let’s get into detail including some basics of SEO, and then some amazing tips to make your blogs SEO-friendly.
What is SEO?
SEO is an abbreviated form of Search Engine Optimization.
This is a practice mainly to increase the quality and quantity of website traffic through organic search.
What are the things that go into SEO?
Quality Traffic
One of the fundamental goals of SEO is to attract high-quality traffic to your website.
You want visitors who are genuinely interested in your products or services, as they are more likely to convert into customers.
By optimizing your website and content for relevant keywords and providing valuable information, you can draw in the right audience and increase the chances of driving meaningful conversions.
Quantity Traffic
As you improve the quality of your website and its content, you’ll naturally start to see an increase in the number of people discovering your site.
Quantity traffic refers to the volume of visitors your website receives.
The more engaging and relevant your content, the greater the number of visitors you can attract.
By consistently providing value and optimizing your website for search engines, you can expand your reach and capture a larger audience.
Organic Search
Organic search refers to the traffic you receive from search engine results without having to pay for it through advertisements.
When your website ranks higher in search engine results pages (SERPs), you have the opportunity to attract more organic traffic.
By implementing effective SEO strategies, such as optimizing your website’s structure, creating high-quality content, and building relevant backlinks, you can improve your organic search visibility and drive more traffic to your site.
How does SEO work?
Ever wondered how SEO works its enchanting spell?
Let’s take a glimpse behind the curtain of search engines like Google and see how they weave their web of information.
It all begins with a curious creature known as the crawler.
This digital explorer scours the vast expanse of the internet, collecting data and information about every piece of content it encounters.
Think of it as a tireless detective, uncovering the secrets hidden within web pages.
Once the crawler has done its job, it hands over the 1s and 0s it gathered to create an index.
This index acts as a vast library, organizing and categorizing the information gathered from across the web.
It becomes the foundation for the search engine’s vast knowledge.
But how does the search engine determine which pages to present when you type in a query?
That’s where the algorithm comes into play.
This complex mathematical formula takes into account a multitude of factors to deliver the most relevant results to your search.
The algorithm considers various elements, such as the usage of keywords at the domain level and on individual pages.
It also takes note of brand features associated with the domain and analyzes social metrics to gauge popularity and influence.
Furthermore, it delves into user behaviour, traffic patterns, and the overall relevance of a page to determine its ranking in search results.
Optimization plays a crucial role in this magical process.
Paying attention to even the smallest details, like tags and descriptions, can make a significant difference in making your content informative and appealing to both search engines and users.
So, next time you embark on an SEO journey, remember the dance between crawler, indexing, algorithm, and optimization.
| My Blogging Picks of 2023 |
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25+ Tips to make your blogs SEO-Friendly
Having a blog and posting alone can’t make the blog interesting and popular, but also being SEO is important for a blog to survive.
Here are a few tips that can help,
1. Think well before writing
Writing is a skill when it comes to a blog; you can’t just write anything and everything.
It takes a lot of homework to be done before writing it. What is the purpose of writing the article?
The content that you want your reader to know through this article.
What is that you want the readers to do at the end of this? You must answer all these questions before writing.
2. Create a structure for your blog
Devise a structure for your blog so that every time you publish the post has a structure that will be common in all the posts like,
- Having an Introduction
- The body
- And a Conclusion
Divide these three sections and write in each of them what you want to tell. So it will help to have a structured post always.
3. Paragraphs Usage
Everyone writes using paragraphs, but all of them don’t use them well. That’s the critical factor of using a paragraph.
Never use a section just because you want to use it but have a logical reason for it.
Every section should speak for itself and have a fact of the element on its own. That’s when the paragraph becomes magic to read.
4. Using headings
The usage of headings not only helps in the structure of the article but also makes it SEO-friendly.
Using headings helps the reader to read easily and also the lead path to the main points of the article.
Not just that but also helps in the ranking so if anyone wants to take the main topics or for clarifying these headings will make things easy and helpful.
Not necessary to use it every time but most of it is good to use.
5. Using Signal words
The signal words used can help readers take note of the main idea of the article and also makes it interesting for them to read.
For instance, if your product has three reasons to be purchased then ‘Firstly’, ‘ Secondly’ and ‘Lastly’ words can be useful for them to read.
The main idea of it also words like ‘nevertheless’ ‘surely ‘ and ‘indeed’ are words that can be used as clear signal words.
Thus, it is important to make use of Signal words for the structure and purpose.
6. Ask others to read the post.
Before you publish the post on the blogs, make your friends or family have a look at your article.
So you can find out to see if your purpose of writing the article is clear in them, and also you will know if there’s anything that can be wrong, improved or corrected.
7. Check the article’s length.
The words used in the articles should be a minimum of 1000 words at least.
Having a long article is good but at the same time too long will scare people or make them uninterested in reading it.
So having a reasonable amount of words is always a better way to have an article.
8. Linking previous posts
When you publish a new post, make sure that it has a link to the previous post so that the subject will have authority and make the post more strong.
Not just that, but it will also help in Google rankings.
9. Adding content on a regular base
Once you post content and then have a gap for ages, a post again will not help the blog survive.
Having blog posts regularly will always have you active and make people remember you.
Do not post just because you have to then it will not have a good review, but publish a post that is informative, interesting, and creative as this will also add up to the Google rankings.
10. Using of media elements
Writing is the main for every content but at the same time having media elements like images, graphs, videos and other such will make it more interesting for the readers, and also attractive for them to read and not be bored with the content alone.
Many other bloggers use images, but using the images appropriately is the key.
11. Conduct keyword research
Keyword research is a crucial step in making your blog SEO friendly.
By identifying relevant keywords and incorporating them strategically into your content, you can improve your blog’s visibility in search engine results.
For example, if your blog is about healthy recipes, some potential keywords you might target could be “healthy recipes,” “easy vegetarian meals,” or “quick and healthy cooking.”
12. Optimize your blog post title
Your blog post title plays a significant role in attracting readers and search engines. It should be concise, compelling, and include relevant keywords.
For instance, if your blog post is about budget travel tips, a well-optimized title could be “10 Budget-Friendly Travel Tips for Exploring the World on a Shoestring.”
Meta tags provide information about your blog post to search engines.
The meta description is a concise summary of your content that appears in search results.
Meta keywords are a series of relevant keywords that describe the blog post’s content. Here’s an example of how these meta tags can be utilized:
Meta description: “Discover effective budgeting strategies, money-saving tips, and expert advice for managing your finances wisely.”
Meta keywords: “budgeting strategies,” “money-saving tips,” “financial management.”
14. Include relevant keywords in the blog content
To improve the visibility of your blog post, incorporate relevant keywords naturally throughout the content.
For example, if your blog post is about digital marketing, include keywords like “digital marketing strategies,” “online advertising,” or “social media promotion” within the text.
However, avoid overusing keywords, as it may negatively impact the readability and user experience.
15. Structure your content with headers (H1, H2, H3, etc.)
Properly structuring your content with headers helps both readers and search engines understand the organization of your blog post.
Use H1 tags for the main title and H2, H3, and so on for subheadings. For instance:
H1: “Top 10 Tips for Effective Email Marketing”
H2: “1. Building an Engaging Subscriber List”
H3: “1.1. Creating Opt-in Forms”
By using headers, you make it easier for search engines to recognize the main topics covered in your blog post and enhance the overall readability for your audience.
16. Use internal and external links
Internal and external links are essential for SEO and user experience.
Internal links connect different pages or blog posts within your website, providing readers with additional relevant information and helping search engines understand the structure of your website.
For example, within a blog post about healthy eating, you can include an internal link to another blog post on your site about nutritious recipes.
External links, on the other hand, direct users to credible sources or references outside of your website.
For instance, if you mention a scientific study in your blog post, you can provide an external link to the study for readers to access further information.
Adding descriptive alt tags to your images is important for SEO, as search engines rely on these tags to understand and index the visual content.
Alt tags also serve as text alternatives when images cannot be displayed, improving accessibility for visually impaired users.
For example, if you have an image of a beach sunset in your blog post about travel destinations, you can use an alt tag like “Beautiful beach sunset in Bali.”
18. Ensure fast page loading speed
A fast-loading website is crucial for both user experience and SEO.
Slow loading speeds can lead to higher bounce rates and lower search engine rankings.
Optimize your website’s loading speed by minimizing file sizes, leveraging browser caching, and optimizing your server.
Regularly test your website’s loading speed using tools like Google PageSpeed Insights to identify areas for improvement.
19. Make your blog mobile-friendly
With the increasing use of mobile devices, optimizing your blog for mobile users is essential.
Ensure that your blog’s design and layout are responsive and adapt well to different screen sizes.
Test your blog’s mobile-friendliness using tools like Google’s Mobile-Friendly Test, which evaluates factors like text readability, tap targets, and viewport configuration.
20. Implement proper URL structure
A well-structured URL can improve the readability and SEO of your blog.
Use descriptive and relevant keywords in your URLs to provide both users and search engines with a clear indication of your content.
For example, instead of using a generic URL like “yourblog.com/post12345,” opt for a more descriptive and SEO-friendly URL like “yourblog.com/10-tips-for-effective-email-marketing.”
21. Create a sitemap
A sitemap is a file that lists all the pages on your blog, helping search engines navigate and understand your website’s structure.
It’s essential for SEO as it ensures that search engines can discover and index your content effectively.
Here’s an example of a sitemap entry for a blog post:
URL: “yourblog.com/blog-post”
22. Submit your sitemap to search engines
Submitting your sitemap to search engines helps them crawl and index your blog more efficiently.
Most search engines provide tools and services for webmasters to submit their sitemaps.
For example, with Google Search Console, you can submit your sitemap to Google for indexing. Here’s an example of submitting a sitemap URL:
Search Engine: Google
Sitemap URL: “yourblog.com/sitemap.xml”
23. Optimize your blog’s meta description
The meta description is a concise summary of your blog post that appears in search engine results.
Optimizing it with relevant keywords and a compelling copy can increase click-through rates and attract more visitors to your blog.
Here’s an example of an optimized meta description:
Meta description: “Discover 10 proven strategies to increase website traffic and boost your online visibility. Implement these tactics today and watch your blog soar!”
24. Encourage user engagement and comments
Engaging with your audience and encouraging comments on your blog can improve user experience and signal to search engines that your content is valuable and relevant.
Encourage readers to share their thoughts, ask questions, and participate in discussions.
For example, at the end of a blog post about social media marketing, you can include a call-to-action like:
“Share your experience with social media marketing in the comments below. We’d love to hear your insights and answer any questions you may have!”
25. Regularly update and add fresh content
Updating your blog with fresh and relevant content signals to search engines that your website is active and provides value to users.
It’s important to consistently publish new blog posts and update existing content when necessary.
For example, if you have a blog about technology, regularly adding posts about the latest gadgets or software updates keeps your blog current and engaging.
26. Utilize descriptive URLs
Descriptive URLs help both users and search engines understand the content of a web page just by looking at the URL.
Including relevant keywords and making it human-readable can improve the SEO-friendliness of your blog.
Here’s an example of a descriptive URL for a blog post about healthy breakfast recipes:
URL: “yourblog.com/healthy-breakfast-recipes”
27. Optimize for voice search
With the rise of voice assistants and smart speakers, optimizing your blog for voice search can enhance its visibility and accessibility.
Voice search queries tend to be more conversational and longer, so incorporating natural language and answering common questions in your content can be beneficial.
For example, if your blog post is about home gardening tips, consider including a section that addresses the question, “What are the best plants to grow in small spaces?”
28. Implement schema markup
Schema markup is structured data added to your blog’s HTML that provides additional context to search engines about your content.
It helps search engines understand the type of content you have and can improve the visibility of your blog in search results.
For example, implementing schema markup for a recipe blog post allows search engines to display rich snippets with details like cooking time, ratings, and ingredients.
A well-organized and easy-to-navigate website enhances the user experience and helps search engines crawl and index your blog effectively.
Ensure that your blog has clear and intuitive navigation menus, a logical hierarchical structure, and internal links to connect related content.
For instance, categorize your blog posts under relevant topics, such as “Healthy Recipes,” “Fitness Tips,” and “Lifestyle Advice.”
30. Monitor your blog’s performance
Regularly monitoring and analyzing your blog’s performance using analytics tools provides valuable insights into user behaviour, traffic sources, popular content, and more.
It helps you understand what works well and what needs improvement, enabling you to make data-driven decisions to optimize your blog.
Google Analytics is a popular tool that can provide detailed data on your blog’s performance, such as page views, bounce rate, and conversion rates.
Conclusion
| Step | Description |
|---|---|
| Think well before writing | Consider your target audience, topic, and keywords before starting to write your blog post. |
| Create a structure for your blog | Plan the outline and organization of your blog post to ensure a logical flow of information. |
| Paragraphs Usage | Use paragraphs to break down your content into smaller, digestible chunks, making it easier to read. |
| Using headings | Incorporate headings (H1, H2, H3, etc.) to structure your content and help search engines understand its hierarchy. |
| Using Signal words | Include relevant signal words to guide readers and provide context for search engines. |
| Ask others to read the post | Seek feedback from others to gain different perspectives and identify areas for improvement in your blog post. |
| Check the article’s length | Keep your blog post's length appropriate for the topic and ensure it provides comprehensive information without being overly lengthy. |
| Linking previous posts | Interlink your blog posts to provide additional value to readers and improve the overall SEO of your blog. |
| Adding content on a regular basis | Consistently update your blog with fresh content to signal to search engines that your website is active and relevant. |
| Using media elements | Incorporate images, videos, and other media elements to enhance engagement and make your blog visually appealing. |
| Conduct keyword research | Research relevant keywords related to your blog post to optimize your content for search engine visibility. |
| Optimize your blog post title | Craft a compelling and keyword-rich title for your blog post to attract clicks and improve search engine rankings. |
| Utilize meta tags (meta description, meta keywords) | Optimize meta tags to provide concise descriptions and relevant keywords that appear in search engine results. |
| Include relevant keywords in the blog content | Incorporate your target keywords naturally throughout your blog post to improve its relevance to search engines. |
| Structure your content with headers | Use headers (H1, H2, H3, etc.) to organize your content and make it easier to read and navigate for both users and search engines. |
| Use internal and external links | Link to relevant internal and external resources to provide additional value and improve the overall SEO of your blog. |
| Optimize images with alt tags | Add descriptive alt tags to your images to improve accessibility and provide search engines with contextual information. |
| Ensure fast page loading speed | Optimize your website's performance to ensure quick loading times, as slow page speed can negatively impact user experience and SEO. |
| Make your blog mobile-friendly | Ensure your blog is responsive and optimized for mobile devices, as mobile-friendliness is a crucial factor in search rankings. |
| Implement proper URL structure | Create clean and descriptive URLs that reflect the content of your blog post, making it easier for users and search engines to understand. |
| Create a sitemap | Generate a sitemap that lists all the pages on your blog, helping search engines navigate and index your content effectively. |
| Submit your sitemap to search engines | Submit your sitemap to search engines like Google to ensure your blog's pages are discovered and indexed efficiently. |
| Optimize your blog’s meta description | Craft a concise and engaging meta description that summarizes your blog post and entices users to click through from search results. |
| Encourage user engagement and comments | Foster user engagement by encouraging readers to leave comments, ask questions, and share their thoughts on your blog post. |
| Regularly update and add fresh content | Continuously add new and valuable content to your blog to keep it relevant, attract repeat visitors, and signal freshness to search engines. |
| Utilize descriptive URLs | Create descriptive URLs that incorporate relevant keywords and provide users and search engines with a clear understanding of your blog post's topic. |
| Optimize for voice search | Adapt your content to align with voice search queries, considering natural language and commonly asked questions related to your blog post's topic. |
| Implement schema markup | Utilize schema markup to provide additional structured data to search engines, enabling them to display rich snippets and enhance the visibility of your blog post. |
| Improve website navigation | Enhance your blog's navigation by organizing content, implementing intuitive menus, and utilizing internal links, making it easier for users and search engines to navigate your site. |
| Monitor your blog’s performance | Utilize analytics tools to monitor and analyze your blog's performance, gaining insights into user behavior, traffic sources, and popular content, enabling you to make data-driven decisions and optimize your blog for better results. |
Now I hope you understand how to make your blogs SEO-friendly.
The times when having a few SEO tricks were enough to get rank and exposure.
These days not only SEO friendly but having good content is also the key.
Thus, having good Content, along with SEO-friendly tricks, makes blogs ready to publish and post.
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