How To Write Content That Ranks – Effective and Practical Tips with Successful Strategies

Estimated reading time: 7 minutes

Last updated on March 22nd, 2024 at 05:36 am

Do you want to know “How to Write Content that Ranks on Google”?

Imagine you’re planning a party, and you want everyone to show up.

Writing content that ranks on Google is like sending out really cool invitations to your online party.

Why does it matter? Well, 75% of people never scroll past the first page of search results.

So, if your content isn’t on that first page, it’s like having a party that nobody attends.

Now, here’s the secret: Google loves well-written, helpful, and relevant content.

If your content is like a good host, answering people’s questions and providing value, Google is more likely to invite it to the top of the search results.

10+ Tips To Write Content That Ranks on Google

how to write content that ranks on google

1. Find the Right Words: Keyword Research

Think of keywords like the magic words that unlock doors to your content.

When people search on Google, they use specific words.

By figuring out what words they use (that’s keyword research), you can use those words in your content.

Did you know that 91% of web pages get zero organic search traffic from Google because they don’t use the right keywords?

So, finding the right words is like having a secret code to get your content discovered.

2. Write Catchy Titles

Imagine you’re picking a movie to watch.

You’re more likely to choose one with an exciting title, right?

Well, the same goes for your content. Catchy titles grab attention.

About 36% of people decide to click on a search result based on the title alone.

So, make your titles interesting and relevant to what people are looking for.

3. Create Valuable Content

Think of your content as a gift to your readers.

If it’s helpful, entertaining, or solves a problem, people will stick around.

Google loves content that people love.

Did you know that pages with longer content tend to rank higher on Google?

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It’s like serving a bigger, more satisfying meal to your readers.

So, make sure your content is valuable, and Google will want to share it with more people.

4. Use Headings Wisely

Imagine your content is like a book, and headings are the chapter titles.

Headings help organize your content, making it easy for readers to follow.

Google also likes well-structured content.

Did you know that pages with clear headings tend to rank higher?

It’s like giving your content a roadmap, guiding both readers and search engines through your ideas.

5. Naturally Add Keywords

Think of keywords as sprinkles on a cupcake – you don’t want too few or too many.

Use them naturally in your content, just like you would in a conversation.

Google can understand your content better when it contains relevant keywords.

Did you know that pages with keywords in the title tag tend to rank higher?

So, choose your keywords wisely and sprinkle them throughout your content to make it tastier for search engines.

6. Make It Easy to Read with Bullets and Subheadings

Imagine reading a big block of text versus a list with bullets.

Which one is easier?

Exactly! Breaking down your content with bullets and subheadings is like serving bite-sized pieces.

It makes your content easy to digest.

Google also appreciates readable content.

Studies show that people read only about 20% of the text on a web page, so making it scannable with bullets and subheadings ensures your message gets across.

It’s like making your content a friendly conversation rather than a lecture.

7. Write Descriptions That Tempt Clicks

Imagine your content is a menu, and the description is the dish’s enticing description.

Your description should make people curious and eager to click.

Studies show that meta descriptions with a call-to-action have a higher click-through rate.

It’s like writing a movie trailer – you want people to be excited about what’s coming up.

So, craft descriptions that tempt clicks and leave readers wanting more.

8. Make Sure It Works on Phones

Picture this: you’re at a coffee shop, waiting for a friend, and you decide to check out a website on your phone.

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If the website isn’t mobile-friendly, it’s frustrating, right?

Well, most people browse on their phones now, and Google prefers mobile-friendly sites.

About 52% of website traffic worldwide comes from mobile devices.

So, ensure your content looks good and functions well on phones to capture a broader audience.

9. Add Pictures and Videos

Think of your content as a party, and pictures and videos are the decorations.

They make your content more engaging and interesting.

Did you know that posts with visuals get 94% more views?

It’s like adding colourful toppings to your content, making it visually appealing.

So, don’t forget to include eye-catching pictures and videos to enhance your content and keep your audience hooked.

10. Write In-Depth and Trustworthy Content

Imagine your content is a reliable guidebook – the more detailed and trustworthy it is, the more people will trust and rely on it.

In-depth content provides value, and Google tends to favour comprehensive information.

Did you know that long-form content (around 2,000 words or more) tends to rank higher in search results?

So, when creating content, aim for depth, accuracy, and reliability to build trust with your audience and search engines.

11. Link Smartly Inside and Outside

Think of your content as a web (pun intended), and each link is a connection.

Smart linking within your content and to external sources helps search engines understand your content’s context.

Studies show that pages with a balanced mix of internal and external links tend to perform better.

It’s like providing a roadmap for your readers and search engines to explore related topics.

So, link strategically to enhance the user experience and signal to search engines that your content is well-connected and valuable.

12. Keep Your Content Fresh

Imagine your content is a loaf of bread – it’s best when it’s fresh.

Regularly updating your content signals to Google that it’s relevant and current.

Did you know that fresh content is one of the factors Google considers for ranking?

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It’s like keeping your wardrobe up-to-date, people prefer current information.

So, revisit and refresh your content periodically to ensure it stays valuable and continues to attract both readers and search engine attention.

13. Speed Up Your Page Loading

Imagine your website is a race car, and the page loading speed is how fast it accelerates.

Faster pages not only provide a better user experience but also impress search engines.

Research shows that 47% of consumers expect a web page to load in two seconds or less.

So, optimize your website’s speed like a well-tuned engine to keep visitors engaged and make search engines favour your site.

14. Get People Talking and Sharing

Think of your content as a juicy piece of gossip – the more people talk about it, the more attention it gets.

Social signals, like shares and comments, play a role in how search engines perceive your content’s popularity.

Did you know that content with more social shares tends to rank higher?

So, create content that sparks conversations, and make it easy for readers to share.

Encouraging interaction not only boosts your content’s visibility but also signals to search engines that people find it valuable and worth spreading.

Wrapping Up – How to Write Content That Ranks on Google

If you want your writing to show up on Google, you need to be smart about it.

Think about what people might be searching for and use those words in your writing.

Keep your content interesting and helpful, and pay attention to how Google works.

It’s like a game where you need to follow the rules to win.

Stay up-to-date with what’s happening online, be the best you can be, and make sure people like what you write.

That way, not only will Google notice you, but the people reading your stuff will too.

Keep getting better, and you’ll see your writing climb higher on Google’s list!