MailChimp Review for WordPress – Pros, Cons, Features and Pricing

Estimated reading time: 6 minutes

Last updated on March 26th, 2024 at 06:51 am

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Did you know that businesses make $42 for every $1 they spend on email marketing?

Mailchimp is like the magic wand behind these successful email campaigns, helping businesses connect with their audience and make more money.

No wonder Mailchimp users see an average open rate of 21.33%.

What exactly is MailChimp?

Think of MailChimp as your friendly assistant for sending emails.

It’s like having a helper that makes it easy for you to reach out to a bunch of people all at once.

Over 17 million people and businesses around the world trust Mailchimp for their email needs.

Let’s start my MailChimp Review,

mailchimp detailed review

1. User-Friendly Interface and Design

Imagine you have a box of LEGO bricks.

Now, some people find it challenging to put together, while others make amazing creations effortlessly.

MailChimp is like the latter.

Its interface is as easy to use as snapping LEGO bricks together.

In fact, 82% of users find MailChimp’s interface easy to navigate.

So, even if you’re not a tech expert, you can still create awesome email campaigns without feeling lost.

2. Powerful Email Campaign Creation

Picture this: You’re an artist, and your emails are your masterpieces.

MailChimp gives you all the tools to create stunning email campaigns.

It’s not just about sending plain text – you can add images, buttons, and even personalize messages.

With MailChimp, you can design emails that look professional and grab attention.

Over 1 billion emails are sent using MailChimp every day, showing how people trust it to make their messages stand out.

It’s like turning your emails into works of art that everyone wants to see.

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3. Audience Segmentation and Personalization

Think of your email list as a diverse group of friends with different interests.

MailChimp helps you treat them like individuals rather than sending one-size-fits-all messages.

It’s like sending personalized birthday cards instead of generic ones.

With MailChimp, you can divide your audience based on their interests, behaviours, or location, and then tailor your messages to each group.

Studies show that personalized emails can increase click-through rates by 14%, making your emails more engaging and effective.

4. Analytics and Reporting

Now, imagine you’re a detective trying to solve a mystery.

MailChimp gives you the tools to investigate how well your email campaigns are doing.

You can see who opened your emails, what links they clicked, and even what devices they used.

It’s like having a detective’s magnifying glass to zoom in on the details.

Over 87% of MailChimp users find its analytics and reporting features valuable, helping them understand what works and what needs improvement.

This way, you can fine-tune your future campaigns for even better results.

5. Automation and Workflow Features

Picture this: You have a magical assistant that sends emails for you while you focus on other important tasks.

That’s what MailChimp’s automation and workflow features do.

It’s like having a personal assistant who knows exactly when to send follow-up emails or special offers.

Automation can increase conversion rates by up to 50%.

So, whether it’s welcoming new subscribers or re-engaging with existing customers, MailChimp’s automation takes care of it for you, making your email marketing more efficient and effective.

6. Integrations and Third-Party Apps

Think of MailChimp as the conductor of an orchestra, and integrations are like additional instruments that make the music richer.

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MailChimp can seamlessly connect with other tools and apps you already use.

It’s like making sure your email campaigns play well with your e-commerce platform, customer relationship management (CRM) system, or other tools.

With over 240 integrations available, MailChimp ensures your email marketing works harmoniously with the rest of your business tools.

7. Deliverability and Compliance

Imagine you’re sending letters, and you want to make sure they all reach their destinations without getting lost.

MailChimp takes care of that with high deliverability rates.

It’s like having a reliable mail carrier that ensures your emails land in your subscribers’ inboxes, not in the spam folder.

MailChimp also takes compliance seriously, following strict rules to make sure your emails meet legal requirements.

With a 96-99% deliverability rate, you can trust MailChimp to get your messages to the right audience.

8. Pricing and Plans

Now, let’s talk about the cost of your email marketing symphony.

MailChimp offers different plans, like choosing the right ticket for a concert.

There’s a Free plan for beginners, and as your audience grows, you can move to paid plans with more features.

MailChimp’s pricing is flexible, allowing you to scale your email marketing efforts without breaking the bank.

Over 50% of MailChimp users are small businesses, showing that it’s budget-friendly for various needs.

9. Pros and Cons of Mailchimp

Like everything in life, MailChimp has its good and not-so-good sides.


Easy to Use: Mailchimp is like a simple TV remote for sending emails. You don’t need to be a computer genius to figure it out.

Beautiful Emails: It’s like having a magical tool that can make your emails look really pretty with pictures and colours.

Information Galore: Mailchimp tells you who opened your emails and what they liked.

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It’s like having a detective who figures out what your friends or customers are interested in.

Time Saver: Mailchimp can do things for you automatically, like sending welcome emails when someone signs up.

It’s like having a robot friend who helps out without you asking.

Plays Well with Others: It connects with your website, online store, and other tools.

It’s like all your devices speaking the same language, making things work together nicely.


Price Can Add Up: As you send more emails or have a big list of people, Mailchimp can get more expensive.

It’s like having to pay more for a bigger pizza or a longer car ride.

Lots of Features: Some people might find all the buttons and choices a bit overwhelming at first.

It’s like having a super-duper ice cream sundae with too many toppings, and you’re not sure which ones to choose.

Wrapping Up – MailChimp Review

MailChimp is like a superhero for your emails, especially if you have a WordPress website.

It’s easy to use, has cool features, and helps you send emails to lots of people without tearing your hair out.

With MailChimp, you can see if people actually like your emails or if they’re just hitting the delete button.

It’s like having a secret spy that tells you what your subscribers are up to.

The best part is, even if you’re not a tech genius, you can still make your emails look awesome.

MailChimp gives you tools to create fancy emails without needing a computer science degree.

And guess what?

As your business grows, MailChimp grows with you.

It’s like having a buddy who helps you out, no matter how big or small your gang of subscribers becomes.