How to Pick a Blog Niche Correctly in 2023

Last Updated on 16th March 2023 by Ajmer Singh

So you want to be a blogger and think that starting a blog is easy? Think again.

Yes, it’s quite easy but many people fail simply because they don’t do their research beforehand.

And end up with blogs that get little traffic and no revenue and eventually give up on the whole thing.

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The following guidelines should help you pick a blog niche correctly and set you up for success.

How to pick a blog niche?

how to pick a blog niche

The first thing to do is look at current trends and see what interests people the most.

You can browse through some of Google’s trending blogs and see which ones stand out the most.

For example, if there is a big political event going on in your country that people are interested in,

then perhaps you could start a blog that covers politics – but only if there’s enough interest to maintain your blog.

Regardless of how interesting it is, if nobody visits your blog then you’re not going to be able to make money off it,

and the whole point of having a blog for income would be defeated.

You could potentially run ads on your blog and make some money off them,

but there is a very low chance of that working out, especially in 2022.

Plus, when you set up an ad network account it takes time to build up the traffic,

and even then there’s no guarantee that it will bring in enough money.

This is why many people fail at making money off of blogging and end up quitting altogether.

So since you want to be a blogger and not just quit after a few months or even weeks,

we’re going to take the best possible route for you which is picking a blog niche that’s already popular.

If you go with something too obscure then your site will be lucky if it gets any traffic at all.

What is a blog niche?

what is a blog niche

A blog niche is basically a topic that you’re going to write about on your blog.

It may also be called the theme of your site if you want to get more technical.

NOTE: Alongside with niche, selecting the perfect theme (Themify Ultra), domain name (Godaddy) and good hosting (Cloudways) are also important.

Are domain names a google ranking factor?

So, for example, let’s say that you are interested in music – it doesn’t matter what kind of music,

since all genres are equally popular so whatever interests you the most is fine to use.

You can be extremely specific like ‘men’s baroque pop fusion’, or you can be broad like ‘music’.

The key thing is to make sure that there are enough people interested in the topic so that your blog actually has a chance of making money.

As mentioned above, if nobody visits it then it would be pointless to create it in the first place.

Now that you know what a blog niche is, let’s move on to the next step which is to actually pick one for yourself.

There are lots of approaches to this depending on your interests and how much research you want to do.

But at the same time, don’t overdo it and end up going in circles while wasting a lot of time.

How to pick a blog niche correctly:

pick a blog niche correctly

1) Go to Google Trends and see which topics are currently popular on the internet.

2) Pick one that interests you the most, or seems like it would be too much work if you went with something extremely niche.

3) Try to be fairly specific if possible since this will help you grow an audience later on.

Remember, the more narrow your topic is the fewer people are likely to join it.

But the advantage is that they’ll all be super passionate about it.

4) Check if there are already any blogs in existence for that specific topic.

If there are then you should do more research on both their traffic and revenue before starting up one of your own.

Otherwise, you’re taking a huge risk that could end badly for you since it’s already been done before.

5) Pick your blog niche wisely since it’s going to be very difficult to change later on if it doesn’t work out.

You want to be able to stick it out and keep going even if people aren’t visiting your blog within the first few months.

The last thing you want is for this project of yours to fail miserably because you picked a bad theme.

Now that we’ve covered a lot of ground, let’s actually go over some examples so that it’s easier for you to understand.

People interested in fashion tend to visit fashion-related blogs more than any other type of site out there, making it one of the most popular blog niches today.

If you’re into fashion then this would probably be your best choice,

but make sure to do plenty of research before starting up a blog that could potentially make you millions of dollars like these ones:

Fashion blogging is definitely what you should go for in 2022. Here’s why:

pick a blog niche correctly

1) It’s popular and there are tons of people interested in the subject.

2) You can be relatively specific since it doesn’t have to be ‘fashion’. For example, you can pick a sub-niche like ‘men’s fashion’.

3) People are already spending money on fashion which means that there will be no shortage of potential clients.

4) Fashion blogs are some of the most popular on the internet today.

If your blog is doing well then it’s likely that you’ll end up making decent money.

Of course, this is just one example.

There are many different blog niches online so feel free to pick whatever interests you the most.

Just make sure that it’s something that you’ll be dedicated enough to keep writing about even if it takes years for people to show up.

If possible then try to go with something that has a ton of potential to make money since it’ll be worth the time spent.

Mistakes in selecting a niche!

pick a blog niche correctly

1) Anything that isn’t popular.

2) Narrowing down the choices too much.

The best blogs are somewhere in between something like ‘fashion’ and ‘shoes’.

You don’t want to go so broad that there are millions of it,

but you also don’t want to be too specific or else nobody will find you since there’s such a small audience.

3) Not doing any research.

The last thing you want is to end up with a failed blog because it’s been done before and the owners make more money than you ever will.

4) Expecting instant success and trying to copy someone else’s style and niche.

In most cases, it won’t work out and you’ll spend a ton of time stressing out about it.

5) Choosing a topic that isn’t popular and doesn’t have the potential to make money if done right.

Some people think that personal finance is boring, but there’s so much potential for growth with blogs like these.

Remember, blogging can take years before your traffic starts to pick up – if at all.

Make sure that you’re as committed as possible and have a niche that isn’t going to be very difficult for you,

or anyone else to compete in since there’s just too much competition.

If you don’t love the topic then it simply won’t work out very well but with enough persistence and dedication,

you’ll start seeing a return on your investment – no matter what niche you decide to go with.

Benefits of selecting a niche!

pick a blog niche correctly

1) You’ll be able to pick something that is popular and won’t have a problem attracting readers.

2) If you’re passionate about it then it’s going to be much easier for you to keep writing every day.

Otherwise, it simply won’t work out very well – blogging takes a lot of time and effort, which means that you have to be fully committed.

3) It gives you a chance to get found by people who are specifically looking for your type of content which has the potential to lead to better conversions down the line.

4) You can narrow down your options if you’re passionate about it.

This isn’t necessarily a good or bad thing, but it’s definitely something that you should think about if you’re just starting out.

5) You’ll be able to build a following which could eventually turn into an audience.

However, this takes a ton of time and effort so keep in mind that it won’t happen overnight.

6) If done right then your potential income will go up – the money isn’t guaranteed, but it has a lot to do with how popular your blog becomes.

7) You’ll be able to learn more about a certain topic which will allow you to perform better compared to those who don’t know anything about it.

8) If you’re passionate enough then you won’t feel like this is a job,

and it’ll feel more like you’re doing something that makes the world a better place – at least in your spare time.

Of course, if you find yourself stressing out about things then it could end up feeling like work after a while which isn’t very good for your health.

Some Popular niches to start a blog!

pick a blog niche correctly

  1. Finance
  2. Fashion
  3. Beauty
  4. Pets
  5. Politics
  6. Sports
  7. Tech/Science/Gadgets/Gaming
  8. Travel/Food
  9. Entrepreneurship
  10. Relationships
  11. Education
  12. Health/Wellness
  13. Home Improvement
  14. Parenting/Families
  15. Music
  16. Art
  17. Movies/TV
  18. Design/Architecture
  19. Writing
  20. Photography
  21. Legal
  22. History
  23. Home Decorating
  24. Personal development
  25. Crafts/DIY projects
  26. Social justice issues
  27. Books
  28. Nonprofits and volunteer work
  29. Humour/Comics/Cartoons
  30. Startup and business-related niches (you can make money blogging about these topics) Children’s books

There are a lot more niches but these are just some of the most popular ones.

Best ways to make income with your blog niche?

pick a blog niche correctly

1) Affiliate marketing

– this is where you link to a product that has something in common with what you’re writing about,

then if someone buys it after clicking on your affiliate link then you’ll get paid for it.

For example, if you have a blog about cooking and you write an article on how to make the best pumpkin pie,

then one of your affiliate links could be to click here (Amazon) which would get you a percentage of every sale purchased via your link.

2) Selling your own products

– this is where you create something related to your niche, such as eBooks, courses, printables, t-shirts/apparel, etc. and sell them to your audience.

You won’t necessarily make money right away since you have to set everything up first.

So this takes a long time before you can start seeing any return on your investment.

3) Selling ads

– this is where companies pay you in exchange for being able to post advertising on your website.

The downside here is that it’s not very expensive for advertisers to put up ads so you have to have a lot of traffic before this becomes an option.

4) Sponsored posts

– this is where a company pays you money in exchange for publishing one of their articles on your blog.

In most cases, these articles need to be written by someone else.

Since it’s not always easy writing about a product or service due to possible bias.

However, if the sponsorship comes from a reputable brand then it won’t make a difference how biased the content is,

as long as they’re upfront about working together which helps build mutual trust among readers who pay attention to those details.

5) Writing for other websites/publications

– this is where you write articles for other companies or brands which are usually well-known and will pay you a fee in exchange.

The cool thing about this is that it’s much easier to find these opportunities compared to finding advertisers/sponsors for your own website.

6) Speaking gigs

– if you become popular enough then people may start inviting you to speak at conferences, seminars, events, etc.

Not only because they want to hear what you have to say but also because it helps them look good,

by having someone famous there to share their message with the crowd.

These won’t make you much money but they’re definitely worth mentioning.

Since speaking at an event can help get more eyes on your blog which might lead to more earning possibilities in the future.

How do I know if my blog has a chance of success?

pick a blog niche correctly

It’s not very easy to predict which blogs will succeed and which ones won’t.

But there are certain things you can look for that could help give you an idea about how your blog will perform long-term:

– Look at your competitors and see what they’re doing right compared to what you’re doing wrong.

This way, you’ll get a better understanding of what people want so you can use it to your advantage when blogging about the same topics.

– If your blog is brand new then it may be hard for Google search results to find it.

Because not enough people have shared or linked to your posts yet which means fewer people will see them.

However, if you keep writing quality content then it’ll only be a matter of time before your blog starts appearing in more and more search results.

This is why consistency is key when blogging to ensure future success.

– When you come up with a title for an article make sure it has drive-by value.

Think about what people would want to read and what they might search for on the Internet.

Then play around with different words until you get the best possible version that’s both descriptive and catchy at the same time.

This can be difficult but knowing how other bloggers attract visitors will help you figure out how to apply similar tactics to your own posts.


Though the process may seem complicated, it’s actually much easier than you think.

And has a lot to do with understanding your audience and what they want in the future.

Once you figure out how to connect with them emotionally then everything else will fall into place and your blog will be up and running in no time.

While there is definitely some work involved, blogging is a lot of fun and can help revolutionize the way people communicate with one another on the Internet.

If you’re looking for something new to try out then go ahead and give it a shot since you have nothing to lose!

Don’t forget to share it with your friends.

And let me know in the comments which niche you select and why.

Faqs about Picking a Blog Niche!

1. Why is it important to choose a blog niche carefully?

Choosing the right blog niche is crucial for the success of your blog. It helps you define your target audience, create focused content, and establish yourself as an authority in your field.

Choosing the wrong niche could result in limited readership, lack of interest, and a lack of authority in your chosen area.

2. How do I choose a blog niche that aligns with my interests?

Start by identifying your passions and interests. Think about topics that you enjoy reading about, and consider areas where you have some expertise or experience.

You can also browse through popular blogs to get ideas for potential niches.

3. How can I determine if my chosen niche is profitable?

Do some research on the potential profitability of your chosen niche. Look at other blogs in your niche and see if they are successfully monetizing their blogs.

You can also use keyword research tools to determine the search volume and competition level of your niche.

4. Should I focus on a specific sub-niche or a broader niche?

It depends on your goals and audience. A specific sub-niche allows you to establish yourself as an authority in a focused area, while a broader niche can give you more opportunities for content creation and audience growth.

Consider the size of your potential audience, the level of competition, and your own interests and expertise when making this decision.

5. Can I change my blog niche later on?

Yes, it’s possible to change your blog niche, but it’s not always easy. If you decide to change your niche, you may need to rebuild your audience and rebrand your blog, which can be time-consuming and challenging.

It’s best to choose a niche that you are passionate about and committed to for the long term.