How To Start a Podcast For Free? Step by Step Guide in 2022

Last Updated on 27th November 2022 by Ajmer Singh

Do you want to know, How to start a podcast for free

Let’s start with,

What is a podcast?

A podcast is a series of media recordings (in most cases audio) that one person can file through to listen to. A podcast can be about anything.

Podcasts don’t have a “season,” and instead come out when the creator wants to release one.

They can connect to current events and they can touch on an audience’s interests in order to promote conversation and educate people in a fun way.

What are the good things about it?

a. Podcasts are in demand nowadays, so there is an audience out there for your content.

As long as the content is satisfying, they will keep on listening and you could generate income.

b. One person can file through the whole lot without having to do much effort, great for multitasking especially when you’re busy.

c. They are not bulky like videos so it’s easier to carry around and share with people who do not have time for it or will be lazy to attempt opening your video.

How to start a podcast for free?

Have you always wanted to start a podcast? Do you wonder what the first step is in starting one?

Well, depending on your goals will determine how complex it can become.

For example, if you want to monetize your podcast then there are more things that need to be considered.

To help understand the steps of starting a podcast we will first break things down into three steps:

1. Goal setting and planning

2. Equipment

3. Setting up equipment and software

Step 1: Goal setting and planning

What is your goal with the podcast? Are you trying to build a community of listeners? Trying to expand your current audience?

Are you trying to get more phone calls and leads for your business or career?

Know where you want to go before setting out on this journey.

Step 2: Equipment

What kind of equipment will be needed to start off with?

There are different levels of equipment depending on how serious the podcast is going to become.

steps to start a podcast

For example, if you are starting out by interviewing others with your mobile phone then this would fall into the lowest level of equipment.

If you are going to self-produce or produce via an outside firm then this will increase the cost of equipment.

You may want to consider investing in Pro-Tools for $300 to $500 dollars depending on the type of computer that is used.

This software allows for the mixing and editing of your podcast.

A microphone will be needed, headphones are also recommended to monitor the sound while recording.

Step 3: Setting up equipment and software

Once you get your equipment and Pro-Tools, what’s next?

Watch videos on YouTube to learn how to set up the equipment and software.

Google is your friend here!

You can also hire an audio producer or editor on Fiverr or Upwork for around $100-$200 dollars depending on your budget.

Steps to start a podcast in 2022

how to start a podcast for free

Step 1: Prep Work

Before you do anything, take the time to learn about what you will need to know and do before you can even begin recording your podcast.

There are certain steps that most people go through when they are getting started, so why not just start with them?

Step 2: Think About Your Topic

This should be the first thing you think of when you’re thinking about starting a podcast.

What kind of podcast do you want to create and what will your audience want?

Start with this and then move on to the equipment.

Step 3: Think About Your Budget

What is the budget that you have for this? How much money can be spent on buying equipment?

Step 4: Make A Plan

Start with the basics.

Think of your topics, how often you want to release a podcast and anything else that will go into starting this.

Taking it one step at a time is the best way to get started!

Step 5: Getting Specific – Know Your Podcast Style

From here, you know your topic and you have a plan to move forward.

It’s time to get specific with what type of podcast you want and who will listen to it?

You need to find the style that works best for your audience and deliver that!

Step 6: Don’t OverThink Your Podcast

This is the most important step though.

Don’t overthink any of this and just start it!

Take your time and get the basics down and you can worry about all of the other parts later!

Step 7: Get To It, Get Recording & Go Live With Your Podcast

Once you have everything set up, get to recording and go live with your podcast!

Step 8: Listen, Learn & Grow From There

Just as with anything else in life, you can never stop learning and growing.

Take your podcast seriously and listen to what others have to say about it. You can always make changes!

Is podcast good for your business?

how to start a podcast for free

Podcasts are an excellent way to build your brand and share your message with the world.

They are versatile, impacting, and they can be listened to anywhere, anytime.

You can produce a podcast for free by recording it on your phone or laptop.

Or you can hire outside help if you need more bells and whistles like sound effects and background music.

You might need to invest in extra equipment like microphones, recording software, and audio editing tools.

You can find these items for relatively cheap if you know where to look.

You can reach out to your current customers with podcasts that include advertisements at the beginning or end.

This will help them connect with your business on an emotional level.

You can also reach new customers by advertising your podcast on social media, on your website, and through other channels.

Podcasts are just one way to expand the potential of your business.

Will they work for you? That depends on how well you use them!

Can you start a podcast for free?

Yes, you can start a podcast for free! You don’t need to spend any money on tools and equipment.

how to start a podcast for free

There are two ways to do this:

1) Do it yourself:

Record your own audio and edit the file with software like GarageBand or Audacity.

This is free or very cheap depending on what equipment you already have and what you choose to buy.

2) Outsource:

Hire a ghostwriter to write and record the audio for you.

First, decide on your podcast’s topic and structure so you can hire someone who has already written about this subject before.

Why podcast over youtube?

Podcasts are much more accessible than YouTube videos.

They can be listened to anywhere – on a computer, a phone, or a tablet.

And your listeners don’t need any equipment other than headphones or speakers to listen to them!

Embedding links in blog posts and social media is another way to drive traffic from these sources to your podcast.

You can also use podcasts to bring in new customers if your podcast is advertised on other channels.

This could be through something as simple as a Facebook ad, or through an affiliate program with another brand.

How to drive traffic from podcasts to your blog or website?

drive traffic from podcasts to blog

You can use a podcast to help you generate leads for your business.

You can do this by linking to a landing page or lead magnet from each episode.

This will help podcasts attract new customers to your brand.

You can also use podcast episodes as a way to promote your latest blog posts or most popular content on your website.

Helping you grow your audience and increase user retention!

In the end, this is just one more tool that you can use to take things to the next level.

What’s the best time of day for podcasting?

There is no “best” time of day for podcasting.

Your audience might be more active during certain times, but this depends on the time zone they’re in and their personal schedule.

how to start a podcast for free

For example, your audience might be more active on social media during lunch or after work – this is when you should plan to share new content.

When you first start podcasting, it’s a good idea to check your analytics every few days to see what times people are listening to your episodes.

This will help you figure out when your audience is most active so you can schedule new episodes during this time!


Podcasts are a great way to grow your audience and increase user retention.

They can help you generate leads for your business, promote your latest blog posts or most popular content on your website, and much more!

In the end, podcasts are just one more tool that you can add to your marketing arsenal.

Will they work for you? That depends on how well you use them!

Hope you find this article useful. Thanks for reading!

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