Fresh vs Expired Domains for SEO (To Buy or Not To Buy) – Benefits, Advantages, Pros, Cons and Drawbacks

Estimated reading time: 6 minutes

Last updated on March 26th, 2024 at 07:14 am

Are you looking for “New vs Old Domains”?

Think of a domain like the address of your house on the internet. When you create a new website, you get a new address (domain).

Now, why does it matter if it’s new or old?

Well, old domains, like aged fine wine, often carry more trust with search engines.

They’ve been around, and Google, for instance, might see them as more reliable.

In fact, studies show that domains older than 3 years tend to rank better.

So, it’s like having an older, trusted friend – search engines like that!

fresh vs expired domains

Understanding Fresh Domains

Think of a fresh domain like a brand new street address for your house.

When you start something new on the internet, like a website, you need a fresh domain.

It’s like claiming your own piece of land online.

Did you know there are around 370 million domain names registered?

Having a fresh domain is like building your home on a new, untouched piece of virtual land.

Exploring Expired Domains

Now, imagine a house that someone lived in before but left.

An expired domain is a bit like that empty house.

It was once someone’s online address, but they moved out.

People might be interested in expired domains because they already have some history, like a house with a story.

Did you know there are millions of expired domains out there?

SEO Benefits of Fresh Domains

Imagine you’re starting a new garden.

Fresh domains are like planting new seeds. Search engines, like Google, love fresh content.

Also Read  Is SEO Dead - The Short Answer is No - Let's Check Why?

When you have a new domain, search engines are curious about what you’re growing.

Did you know that 94% of web content gets no organic traffic from Google?

Having a fresh domain gives you a chance to stand out and be noticed.

It’s like having a well-kept garden that attracts visitors.

SEO Advantages of Expired Domains

Now, think of an expired domain like a garden that someone else started but didn’t finish.

It already has some flowers blooming. Search engines like domains with history, just like a garden with established plants.

An expired domain might have backlinks and authority from its past life.

Did you know that backlinks are a significant factor in Google’s ranking algorithm?

It’s like inheriting a garden with beautiful flowers – you already have a head start in attracting attention from search engines.

Pros of Choosing Fresh Domains

Imagine you’re building a new house from the ground up.

Fresh domains are like starting with a clean slate.

You get to choose the design, layout, and everything from scratch.

Similarly, with a fresh domain, you have complete control and flexibility.

Did you know that a well-chosen domain name can boost brand recall by 15%?

Picking a fresh domain lets you create a brand-new online identity, making it memorable for your audience.

Pros of Choosing Expired Domains

Now, picture finding a house with some furniture and decorations already inside.

Expired domains are a bit like that – they come with a bit of history.

The previous owner might have already built a reputation and acquired backlinks.

Did you know that 72% of SEO professionals believe backlinks are a significant ranking factor?

Choosing an expired domain can give you a head start in terms of SEO, saving time and effort.

Also Read  What is SEO - Meaning, Definition and Basics for Beginners

It’s like moving into a house that already feels like home.

Cons of Fresh Domains in SEO

Think of a fresh domain like a new road that hasn’t been used much.

One downside is that it takes time for search engines to notice and trust it.

Just like a new road might not appear on all maps immediately, a fresh domain might not rank high right away.

Did you know that it takes about 3 to 6 months to see significant results from SEO efforts?

Patience is key with fresh domains as they need time to gain authority and visibility.

Cons of Expired Domains in SEO

Now, imagine moving into a house that was vacant for a while.

Similarly, expired domains might have been inactive, and search engines could be a bit sceptical.

It’s like living in a house with outdated plumbing – you may need to fix things before it feels like home.

Did you know that some expired domains might have a history of spammy backlinks?

It’s crucial to carefully examine and clean up the domain’s past to avoid potential SEO pitfalls.

Drawbacks to Consider

Cost: Purchasing and maintaining a domain comes with costs.

Whether it’s the initial purchase or renewal fees, it’s important to factor in the financial commitment.

Brand Reputation: Consider the history of an expired domain.

If it was previously associated with spam or unethical practices, it might negatively impact your brand reputation.

SEO Challenges: Both fresh and expired domains can face SEO challenges.

Fresh domains might take time to gain authority, while expired domains might have lingering SEO issues from their past.

Also Read  Image SEO - Importance, Impact, Optimization and Best Practices

Domain History: For expired domains, understanding their history is crucial.

Check for potential legal issues, trademark infringements, or previous penalties that might affect your online presence.

Factors to Evaluate Before Purchase

Relevance to Your Niche: Ensure the domain aligns with your blog’s content.

A relevant domain helps in attracting the right audience.

Keyword Inclusion: Consider including relevant keywords in your domain.

It can positively impact SEO and make your site more discoverable.

Backlink Profile: Examine the backlink profile of expired domains.

Quality backlinks can boost SEO, but be cautious of spammy or low-quality links.

Domain Age: Older domains, whether fresh or expired, may have advantages in terms of SEO.

Search engines often value domain age and history.

Future Growth Potential: Evaluate whether the domain allows for future growth.

A flexible domain name accommodates potential changes or expansions in your blog’s focus.

Wrapping Up – New vs Old Domains

When it comes to choosing a web address (domain), you have two main options: new ones and old ones.

New domains are like fresh starts, giving a modern and specific vibe.

On the other hand, old domains come with a history and a sense of trust.

The decision depends on what you want for your website.

If you’re starting something new, a new domain might be cool.

If you want people to see you as reliable and experienced, an old domain could be better.

Both have their good points, so it’s about picking what suits your website and audience best.