The Complete Technical SEO Checklist – A Beginners Guide

Estimated reading time: 12 minutes

Last updated on April 19th, 2024 at 06:18 am

Are you looking for a Complete “Technical SEO Checklist”?

Imagine your website as a car. Just like a car needs regular maintenance to run smoothly, your website needs technical SEO to perform well on search engines like Google.

Technical SEO involves optimizing the behind-the-scenes aspects of your site, such as its code and structure, to improve its visibility and usability.

Technical SEO is crucial because it helps search engines understand and index your website properly, which can lead to higher rankings and more organic traffic.

In fact, 70-80% of Google’s algorithm is based on technical SEO factors.

Without proper technical optimization, your site might struggle to rank well or even be invisible to search engines.

So, paying attention to your technical SEO checklist can greatly impact your website’s success online.

Complete Technical SEO Checklist

full checklist of technical seo

1. Website Performance Optimization

Imagine your website is a car.

Just like a car needs to run smoothly to get you where you want to go, your website needs to perform well to give users a good experience.

Website performance optimization is like giving your car a tune-up.

It involves making sure your site loads quickly and works smoothly on different devices.

Did you know that 47% of consumers expect a web page to load in 2 seconds or less?

Optimizing your website’s performance can improve user satisfaction and even boost your search engine rankings.

2. Indexability and Crawlability

Think of your website as a library, and search engines like Google as librarians.

Indexability and crawlability are like making sure your library is organized and easy for the librarians to navigate.

It’s about ensuring that search engines can find and understand all the pages on your site.

Did you know that Google processes over 3.5 billion searches per day?

Optimizing your site’s indexability and crawlability can help search engines better understand your content and improve your chances of ranking higher in search results.

3. Site Structure and URL Optimization

Imagine your website is a house, and the site structure and URLs are like the rooms and addresses.

Just like a well-organized house is easier to navigate, a well-structured website with clean, descriptive URLs is easier for both users and search engines to understand.

Did you know that 93% of online experiences begin with a search engine?

Optimizing your site’s structure and URLs can make it easier for users to find what they’re looking for and improve your site’s overall visibility in search results.

4. Mobile Optimization

Imagine your website is a Swiss Army knife.

Just like a Swiss Army knife has multiple tools that can be used in different situations, your website needs to be versatile and work well on different devices, especially mobile phones.

Mobile optimization is like making sure your Swiss Army knife can be easily used by anyone, anywhere.

Did you know that more than half of all web traffic comes from mobile devices?

Optimizing your website for mobile can ensure that users have a great experience no matter what device they’re using, which can lead to higher engagement and better rankings in search results.

5. Schema Markup Implementation

Think of your website as a recipe book, and schema markup as the instructions that help search engines understand the ingredients and cooking techniques.

Schema markup implementation is like adding special annotations to your recipes to make them more informative and easier for search engines to digest.

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Did you know that websites with schema markup can have higher click-through rates and more visibility in search results?

Implementing schema markup on your website can enhance your search listings with rich snippets, which can attract more clicks and improve your overall visibility in search results.

6. Website Security and HTTPS

Imagine your website is a fortress, and website security is like the walls and guards protecting it from intruders.

Website security and HTTPS are essential for keeping your fortress safe from hackers and other malicious actors.

HTTPS, in particular, encrypts the data transmitted between your website and its visitors, ensuring that sensitive information remains private and secure.

Did you know that Google considers HTTPS a ranking signal, and websites with HTTPS tend to rank higher in search results?

Prioritizing website security and implementing HTTPS can not only protect your website and its visitors but also improve your chances of ranking well in search engines.

7. XML Sitemap and Robots.txt

Imagine your website is a city, and XML sitemaps and robots.txt files are like maps and traffic rules for search engines.

An XML sitemap is like a map that shows search engines all the important pages on your website, helping them navigate and understand your site’s structure better.

Robots.txt is like the traffic rules that tell search engine crawlers which pages they can and can’t access.

Did you know that having an XML sitemap and robots.txt can help search engines crawl and index your website more efficiently?

Providing clear directions to search engines can ensure that your website gets properly indexed and ranked in search results.

8. Page Speed Optimization

Think of your website as a race car, and page speed optimization as fine-tuning the engine to make it faster and more efficient.

Page speed optimization involves optimizing various elements of your website to reduce loading times and improve user experience.

Did you know that 53% of mobile site visitors will leave a page that takes longer than three seconds to load?

Optimizing your website for speed can keep users engaged and reduce bounce rates, which can positively impact your search engine rankings.

9. Canonicalization and Duplicate Content

Imagine your website is a library again, and canonicalization is like making sure each book has a unique identifier, even if there are multiple copies of the same book.

Canonicalization is important for dealing with duplicate content issues, where the same content appears on multiple URLs.

By specifying a canonical URL for each piece of content, you can tell search engines which version is the preferred one to index and rank.

Did you know that duplicate content can dilute your website’s authority and confuse search engines?

Implementing canonicalization properly can consolidate your website’s ranking signals and avoid penalties for duplicate content.

10. Structured Data Implementation

Think of your website as a recipe book once more, and structured data implementation as adding labels and categories to your recipes.

Structured data helps search engines understand the content on your website better by providing additional context and meaning to your pages.

This can lead to enhanced search results with rich snippets, such as star ratings, event dates, and product prices.

Did you know that implementing structured data can increase click-through rates by up to 30%?

Adding structured data to your website can make your search listings more attractive and informative, which can result in more traffic and engagement.

11. Internal Linking Strategy

Imagine your website is a spider web, and internal linking is like connecting each strand to create a strong and cohesive structure.

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Internal linking involves linking between pages on your own website, helping users and search engines navigate your content more easily.

Did you know that internal linking can distribute page authority throughout your site and improve your website’s overall search engine visibility?

Strategically linking between related pages can enhance user experience, promote deeper engagement, and improve your site’s SEO performance.

12. Responsive Design and User Experience (UX)

Picture your website as a chameleon, adapting seamlessly to different environments and user preferences.

Responsive design is about creating a flexible and adaptive layout that adjusts smoothly to various screen sizes and devices, ensuring a consistent and enjoyable user experience across all platforms.

Did you know that 88% of online consumers are less likely to return to a site after a bad experience?

Prioritizing responsive design and user experience (UX) can keep visitors happy and engaged, which can lead to higher conversion rates and improved search engine rankings.

13. Pagination Optimization

Think of your website as a book with multiple chapters, and pagination optimization as ensuring each chapter flows seamlessly into the next.

Pagination optimization involves managing how content is split across multiple pages, particularly for long articles or product listings.

Did you know that improper pagination can lead to duplicate content issues and hinder search engine crawling?

By implementing proper pagination techniques, such as rel=”next” and rel=”prev” tags, you can help search engines understand the structure of your content and improve user experience.

14. Redirect Management (301, 302, 404)

Imagine your website is a series of roads, and redirects are like detour signs that guide users and search engines to the right destination when a page is moved or removed.

Redirect management involves using HTTP status codes, such as 301 (permanent redirect), 302 (temporary redirect), and 404 (page not found), to handle URL changes and broken links effectively.

Did you know that using the wrong type of redirect or leaving broken links can harm your website’s search engine rankings?

Implementing proper redirect management practices can maintain the integrity of your website’s structure and preserve its SEO value.

15. JavaScript SEO Considerations

Picture your website as a puzzle, with JavaScript code adding interactive elements and functionality.

JavaScript SEO considerations involve ensuring that search engines can properly render and index JavaScript-powered content on your website.

Did you know that search engines have improved their ability to crawl and index JavaScript content in recent years?

However, certain JavaScript frameworks and techniques may still pose challenges for search engine bots.

Following best practices for JavaScript SEO such as using server-side rendering or providing alternative content for non-JavaScript users, you can ensure that your website remains accessible and visible in search results.

16. Internationalization and Localization

Imagine your website is a globe, and internationalization and localization are like translating its content into different languages and adapting it to different cultures.

Internationalization involves designing your website in a way that makes it easy to adapt to different languages and regions, while localization involves customizing content and features to suit the preferences of specific target audiences.

Did you know that 75% of consumers prefer to buy products in their native language?

Implementing internationalization and localization strategies can expand your reach to global markets and connect with diverse audiences more effectively.

17. Rich Snippets and Featured Snippets

Think of your website as a menu, and rich snippets and featured snippets are like highlighting the most enticing dishes to attract hungry diners.

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Rich snippets are enhanced search results that provide additional information, such as star ratings, reviews, and prices, while featured snippets are concise answers displayed at the top of search results.

Did you know that websites with featured snippets can experience a significant increase in organic traffic?

Optimizing your content for rich snippets and featured snippets can increase visibility, drive more traffic to your website, and establish authority in your niche.

18. AMP (Accelerated Mobile Pages)

Picture your website as a race car once more, and AMP is like giving it a turbo boost to accelerate its performance on mobile devices.

Accelerated Mobile Pages (AMP) is an open-source framework that enables the creation of fast-loading web pages optimized for mobile browsing.

Did you know that AMP pages typically load four times faster and use ten times less data than non-AMP pages?

Implementing AMP can provide users with a lightning-fast mobile experience, reduce bounce rates, and improve your website’s visibility in search results, especially in Google’s mobile search carousel.

19. Voice Search Optimization

Imagine your website is a friendly assistant, ready to answer questions at a moment’s notice.

Voice search optimization involves optimizing your website’s content to better match the natural language queries used in voice searches.

Did you know that by 2022, voice shopping is projected to reach $40 billion in the United States and £3.5 billion in the United Kingdom?

Tailoring your content to address common voice search queries and adopting conversational language can improve your chances of appearing in voice search results and capturing voice search traffic.

20. Server and Hosting Considerations

Think of your website’s server and hosting provider as the foundation and infrastructure of your online presence.

Server and hosting considerations involve choosing the right server type, location, and provider to ensure optimal website performance, security, and reliability.

Did you know that 40% of users abandon a website that takes more than 3 seconds to load?

Selecting a reputable hosting provider with reliable servers and fast response times can minimize downtime, improve page load speeds, and enhance user experience.

21. Structured Data Testing and Validation

Picture your website’s structured data as a recipe card, and structured data testing and validation as ensuring the ingredients and instructions are correct and well-organized.

Structured data testing and validation involve using tools provided by search engines, such as Google’s Structured Data Testing Tool, to verify that your structured data markup is implemented correctly and adheres to schema.org guidelines.

Did you know that errors in structured data markup can prevent rich snippets from appearing in search results?

Regularly testing and validating your structured data markup can ensure that search engines can properly interpret and display your content, enhancing your website’s visibility and click-through rates.

Wrapping Up – Technical SEO Checklist

Paying attention to technical SEO is super important if you want your website to do well online.

Following a checklist helps make sure your site is set up in a way that search engines like, making it easier for people to find you.

Things like making sure your site loads quickly, fixing any errors that search engines might encounter, and making sure your site works well on mobile devices are all part of it.

Doing these things, not only improve your chances of showing up in search results but also make it easier for people to use your site.