What is Anchor Text in SEO – A Complete Guide to Understand!

Last Updated on 27th November 2022 by Ajmer Singh

What is anchor text in SEO?

Anchor text is a link in a different colour, underlined and usually blue in colour.

It is the clickable text inside a hyperlink that tells you where it will take you when clicked on.

The best way to explain anchor text is through a real-life example. Look at this sentence:

“How to start a blog: A step by step guide”

The words “start a blog” could be considered as an anchor text because it is used to link another sentence or phrase.

Anchor text is important in SEO because it helps Google understand the content of a page.

what is anchor text in seo

When you use keyword-rich anchor text, you are helping to tell Google what your page is all about.

This can help your website rank higher on search engine results pages (SERPs).

How do I use anchor text in SEO?

There are a few ways that you can use text in SEO:

Internal links:

When linking to other pages on your website, use keyword-rich anchor text to help Google understand the content of those pages.

Outbound links:

When linking to other websites from your website, use keyword-rich anchor text.

Image links:

When linking to an image or a video from your web page, use appropriate and keyword-rich anchor text,

so Google can understand what your page is about.

Anchor text in blog comments:

When leaving a comment on someone else’s blog, use keyword-rich anchor text to help Google understand the topic of your comment.

Anchor text in social media posts:

When sharing links on social media, use keyword-rich anchor text to help people understand the content of the link.

How do I find the best anchor text?

There is no one-size-fits-all answer to this question.

You will need to experiment with different types of anchor text to see what works best for your website.

what is anchor text in seo

However, there are a few general tips that you can follow:

– Use keyword-rich anchor text when possible.

– Don’t use the same anchor text over and over again.

– Mix up your anchor text, using a variety of different types.

– Avoid using generic anchor text like “click here.”

Anchor text is an important part of SEO, but it’s also important to be smart about how you use it.

If you use anchor text incorrectly, you could end up harming your website’s ranking.

However, if you use it wisely, anchor text can be a powerful tool for improving your SEO.

What should I avoid when using anchor text?

Not all keywords are equal. You should focus on using high-quality keywords that are relevant to your website.

Here are a few things to avoid when using anchor text:

– Don’t use keyword stuffing.

This is when you cram too many keywords into your anchor text, which can look spammy and can actually harm your SEO.

– Don’t use irrelevant keywords. This can make your website look spammy to Google.

what is anchor text in seo

– Don’t use spammy websites as a source of backlinks.

Backlinks from low-quality websites can actually do more harm than good for your website, so it’s best to avoid them completely if possible.

– Avoid using the same keywords over and over again in your anchor text.

This can look spammy to Google and can actually lower your website’s ranking.

Anchor text is a clickable word or phrase in a hyperlink.

When you click on the anchor text, you are taken to the page that is linked to.

Why does anchor text matter?

Anchor texts are important in search engine optimization (SEO).

There has been a lot of debate as to how much they matter, and Google has said that they do not play as large a role as many think.

Nevertheless, anchor texts can tell search engines what your web page is about and how it should be ranked in the SERPs.

Anchor text matters for both internal links (links on your own website) and external links (links to other websites).

When you create a hyperlink, you have the opportunity to use anchor text.

what is anchor text in seo

This is the text that is displayed in the hyperlink.

You should use keyword-rich anchor text when possible, as this can help Google understand the content of your web page.

You should also be careful not to overuse anchor text, as this can make it look like your website is trying to artificially manipulate its ranking.

Anchor text of internal links on a web page should be written naturally and with the reader in mind.

It is not good practice to add unnecessary keywords in anchor text when linking to other pages on your website, as this can make it look like you are using black-hat SEO techniques.

FAQS about Anchor Texts:

what is anchor text in seo

Q: What is the best length of anchor text?

A: It’s best to go for longer, keyword-rich anchor texts.

Q: How many words should be in my anchor text?

A: Around 3-5 words will do fine.

Q: Is it OK to use link building services?

A: If you are hiring someone else to build links for you then it is advisable that you avoid using automated software to build links.

You can end up with a Google Penguin or Panda penalty if your link building campaign involves automated services.

Q: Is buying backlinks bad for my website?

A: Buying backlinks can be beneficial in some instances, but they are usually discouraged because they can raise a red flag for Google.

It’s best to avoid them if you can.

Q: What anchor text should I use to link to another website?

A: If the link is from your own website, then an internal link is probably appropriate.

You don’t have to worry about keyword usage as much with your own links.

If you are linking to another website, then you should use keyword-rich anchor text.

Q: What is the best way to use anchor text?

A: The best way to use anchor text is to use it naturally in your content.

Don’t go overboard with your keywords, and make sure that the anchor texts are relevant to your website.

what is anchor text in seo

Q: Is it a good idea to use an image to link to another page on my website?

A: Images can be used as hyperlinks, but they’re not always the best choice.

They don’t always convey the right message and can confuse Google. It’s better if you stick with text for your links.

Q: Is it OK to use keywords in the anchor text of my links?

A: Yes, it is OK.

Just make sure that the keyword you choose isn’t overused and doesn’t look like spammy SEO.

Try not to add other unnecessary keywords (especially if they’re irrelevant).

Google may see this as spam and could penalize your website.

Q: What’s the best way to find keywords for my anchor text?

A: The best way to find keywords for your anchor text is to use a keyword research tool like Google AdWords Keyword Planner or SEMrush.

You can also use the Google Search Console to get data on your website’s search engine traffic.

Q: What’s the best way to use keywords in my anchor text?

A: The best way to use keywords in your anchor text is to go for longer, more natural-looking phrases.

Keep it as relevant as possible and avoid overusing your targeted keywords.

what is anchor text in seo

Q: What’s the difference between using a hyperlink and an anchor text?

A: An anchor text is a text that is displayed in a hyperlink.

When you create a hyperlink, you have the opportunity to use anchor text.

You should use keyword-rich anchor text when possible, as this can help Google understand the content of your web page.

Anchor text of internal links on a web page should be written naturally and with the reader in mind.

It is not good practice to add unnecessary keywords in anchor text when linking to other pages on your website,

as this can make it look like you are using black-hat SEO techniques.

Q: What is the best way to learn from my competitor’s anchor texts?

A: A good way to learn from your competitor’s anchor text is to use a tool like SEMrush or Ahrefs.

Just make sure you aren’t taking their anchor texts verbatim, as Google wouldn’t approve of this – they will think it’s automated, which is bad.

Q: Are keywords over-optimized when there are too many in my anchor text?

A: It’s best to go for longer, more natural-looking phrases when you are using your keywords.

Instead of “buy cheap widgets here” try “cheap widgets for sale”.

This looks way better and Google is more likely to approve of your website.

Q: What is the best way to link out in my content?

A: If you are linking out to another website, then it is best if you use natural anchor text whenever possible.

what is anchor text in seo

You should always try to keep your external links relevant. Don’t spam your readers with too many links.

Conclusion

Anchor text is a very important aspect of SEO. Use your keywords when linking out to another website, but don’t overdo it!

Try to use longer phrases that are relevant and easy for readers. If you want more on anchor text, then take a look at this article.

I hope you have learned something from these answers and please let me know if you want more answers like this!

I wish you the best of luck and I hope my answer helped you out!

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