Last Updated on 2nd August 2021 by Ajmer Singh
what is Google Adsense and how does it work?
There are numerous ways to monetize your site and that includes advertising affiliate’s products on your site, sponsored posts, creating online videos and tutorials, etc. The list goes on and on.
Read our article on what is affiliate marketing and how it works
Today I will be focusing on Google Adsense, what it is, and how it works.
What is Google Adsense?
Google Adsense is an advertising program that grants website owners the opportunity to earn money from their website by displaying ads relevant to their content.
The program was launched in 2003 by Google and it gives site owners the opportunity to monetize their site traffic.
It generates a large part of Google’s income.
It functions on an EPC (Earning Per Click) and CPC (Cost Per Click) mode of earning. This means publishers and website owners get paid for clicks on ads displayed on their sites.
Anybody can join the Adsense program as long as you have exceeded the age limit of 18 and you meet the Google Adsense Guidelines.
Google Adsense Ads is displayed on all devices ranging from desktop to mobile.
There are a lot of advantages attached to using AdSense and they include:
- Adsense has over 10 million+ users benefiting from their program
- There is a significant level of transparency and trust for both advertisers and publishers. Google stands as a middle man between both parties ensuring straightforwardness and transparency between them.
- The percentage gain similarly is on the ratio of 68% to 32%. It means the publisher earns 68% while Google earns the remaining 32%
- The publisher gets paid a minimum of $100 monthly
- You are exposed to myriad options of Ads format in AdSense. You can decide to use the text, HTML ads, images, and much more. They also come in different sizes.
You can check out what sizes gives you more revenue by text running all the ads format.
I will advise you to go for a format that is bold and large, something that is clear and can be seen by your audience.
However, there are strict rules guiding Adsense, and violating them keeps you at risk of being penalized by Google.
How Google Adsense works?
Having explained what Google Adsense is, I will like to give an explanation of how it works in this paragraph.
The whole process is very simple, and it requires two steps
- Create an account on Google AdSense,
- Insert their code on all of your pages where you want ads and that’s all. Google will display ads automatically according to your content.
Create an Account
The first step to getting ads from AdSense on your site is that you visit the Google AdSense website to create an account.
Your Adsense account will be connected to any of your preferably selected Google accounts.
Insert codes on your pages
Before you gain acceptance into the program, Google will scrutinize your site to know if it adheres to Adsense rules and guidelines.
In other, for Google to be able to achieve this, Google will give you a code that needs to be placed in the header portion of your site.
This grants Google crawler the privilege to crawl your site.
However, Google won’t accept sites that go against its rule and regulations.
Before you get approved, Adsense won’t display ads on your site, rather the ads are hidden by default.
Once your site gets approved for its program, ads will start to show on your site.
Set up your payment information
If you get accepted by Google Adsense, the next approach or step to take is to add your payment details which include your bank information and postal address.
Google pays her client monthly, as long as you have crossed the minimum threshold of $100.
What you should also take note of most important is that Google will send a confirmation code in an envelope to the postal address provided.
This is to verify that the information provided is correct.
Cross-check to be sure that the information you provided is correct.
Display ads on your site
Once you have been accepted into the program, the next approach is to determine if you want Google to automatically display ads on your site or you would want to display the ads yourself.
If you are going with the former, simply add the AdSense code to your site at once.
To get the code, simply click on the ‘Get the code’ button as seen in the image below.
Copy the script displayed in the <head> tag of the page you want the ads to be displayed.
You can make use of the insert header and footer plugin to avoid tampering with the settings of your website.
Create custom ad units
Another option to subscribe to if you don’t want auto ads on your site is to create custom ad units and add the code to the exact place you want the ads to appear on your site.
To create a custom ad unit, simply click on the ‘by ad unit’ displayed in the image below.
A variety of ad options will be displayed to you, select the kind and size of the ad unit you want.
An HTML code will be given to you, add the codes to the precise place you want the ads to appear on your site.
How much can I earn from Adsense?
How much one can earn from Adsense is a common question amongst startups and newbies, However, I have provided a detailed answer to the question below:
How much money you earn from Google AdSense is dependent on certain factors which include;
- The amount of daily and monthly traffic your site receives
- The type of traffic on your site
- The number of advertisers in your niche willing to advertise
- The type of content you have on your site
- How positioned your Adsense ads is
Is AdSense free?
Yes, it is free, all you need to sign up for is an active website, a google account, and other personal information.
How do I increase my Adsense revenue?
An increase in revenue equals an increase in click rate.
How do you get the audience to click on your ads?
There are several measures you can take to increase your revenue and they include posting content often, the position of your ads, the size of the ads, the user experience.
However, the best way to increase your revenue is to also increase your site’s traffic.
Note: Do not try to click on your ads neither should you ask friends and family to do that for you.
Google has a very clever system to analyze fraud clicks. This will make your account suspended.
How do I get approved by Google AdSense?
A major complaint from applicants that got rejected from the Google Adsense program includes the following:
- violation of Google Adsense policy
- A website with little or no content
- Sites with plagiarized content
- A new domain
- sites that have duplicate content
How do we fix this?
- Make sure you know what policy it is you violated so you know how to fix it
- Create top-notch and quality content and ensure your pages are indexed by Google (You can do this via Google Search Console)
- The content on your site shouldn’t be limited to images and videos, the text should be included
- Lastly, before applying for the Google AdSense scheme, ensure that your site is older than three months.
How long does it take to get approval on Adsense?
Getting approval on Adsense varies, some got approved within a day or two and some persons got approval within 3 working days.
However, the limit to getting approved or not is within the space of 2 weeks.
How many views do I need to get approved?
There is no specified number of views attached to getting approval on the Google Adsense program.
However, ensure your site is above 3 months old before you apply.
Read our article on How To Get Google AdSense Approval (Solved)
Is there a limit to the display of ads on a page?
In time past, users were only allowed to leverage on 3 Adsense units per page but the rule is no longer functional.
You now have the opportunity to leverage as many ads as possible, as long as it doesn’t affect users’ experience.
Is there a rule guiding the placement of ads?
Yes, there is, the idea is that you place the ads where they can be seen by visitors without violating AdSense policy concerning ads placement.
However, you can choose to place ads at the top of an article or page, the sidebar, and at the end of a post.
In conclusion, Adsense is a very great way of earning massively online. it is reliable and gives you the privilege of monetizing your website traffic.
However, there are some disadvantages that come with using this platform. You will need a lot of traffic to be able to earn massively on AdSense.
You get paid based on clicks, in other words, it means that if a prospect does not click on your link, you won’t earn.
Getting an Adsense account is simple, all you need to do is to create an account with them and follow the prompt afterward.
Above all, I hope you got enough value from this detailed article on what is Google Adsense and how it works.
In the meantime, I will love to hear from you, kindly use the comment section.
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Ajmer Singh is the Founder & Author of Findmytricks. He is a Passionate Blogger, Content writer & WordPress developer. He loves sharing content related to WordPress and Blogging. He enjoys playing games in his free time.
1. “Be yourself. Everyone else is already taken.”
2. “First, learn the rules, then break them”