What is Google AdSense and How does it work?

Last Updated on 2nd December 2022 by Ajmer Singh

There are numerous ways to monetize your site and that includes advertising affiliate products on your site, sponsored posts, creating online videos and tutorials, etc.

The list goes on and on.

Today I will be focusing on Google Adsense, what it is, and how it works.

Let’s proceed,

what is google adsense

What is Google Adsense?

Google Adsense is an advertising program that grants website owners the opportunity to earn money from their website by displaying ads relevant to their content.

The program was launched in 2003 by Google and it generates a large part of Google’s income.

It functions on the CPC (Cost Per Click) mode of earning.

This means publishers and website owners get paid for clicks on ads displayed on their sites.

Anybody can join the Adsense program as long as you have exceeded the age limit of 18 and you meet the Google Adsense Guidelines.

Google Adsense Ads are displayed on all devices ranging from desktop to mobile.

There are a lot of advantages attached to using AdSense and they include:

what is google adsense

1. Adsense has over 10 million+ users benefiting from their program.

2. There is a significant level of transparency and trust for both advertisers and publishers.

Google stands as a middleman between both parties ensuring straightforwardness and transparency between them.

3. The percentage gain similarly is on the ratio of 68% to 32%.

It means the publisher earns 68% while Google earns the remaining 32%

4. There is a threshold of $100.

5. A lot of ad formats are available in AdSense.

You can decide to use the text, HTML ads, images, and much more. They also come in different sizes.

However, there are strict rules for Adsense, and violating them keeps you at risk of being penalized by Google.

NOTE: I tried the EZOIC ad platform and I can say that it is better in terms of CPC, CPM, and Speed Optimization.

It also provides free hosting and SEO options.

How Google Adsense works?

1. Create an Account

what is google adsense

The first step is to create an account by visiting the Google AdSense website. If possible, use a new Gmail account to connect.

It’s not easy to get Google Adsense approval. 

2. Insert codes on your pages

Next, you need to place the code given by Adsense in the header of your website. This grants Google crawler the privilege to crawl your site.

However, Google won’t accept sites that go against its rule and regulations.

Before you get approved on Adsense, it won’t display ads on your site.

Once your site gets approved for its program, ads will start to show on your site.

3. Set up your payment information  

If you get accepted by Google Adsense,

the next approach or step to take is to add your payment details which include your bank information and postal address.

Google pays publishers monthly, as long as they have crossed the minimum threshold of $100.

Make sure the information provided is correct as Google will send a confirmation code (PIN) in an envelope to the postal address provided.

what is google adsense

4. Display ads on your site

Once you have been accepted into the program,

the next approach is to determine if you want Google to automatically display ads on your site or if you would want to display the ads yourself.

To display automatically just enable auto ads.

5. Create custom ad units

Create custom ad units if you don’t want to display auto ads.

To create a custom ad unit, simply click on the ‘by ad unit’.

A variety of ad options will be displayed to you, select the kind and size of the ad unit you want.

An HTML code will be given to you, add the codes to the precise place you want the ads to appear on your site.

FAQ’s on Google Adsense

1. How much you can earn from Adsense?

How much one can earn from Adsense is a common question among startups and newbies,

However, I have provided a detailed answer to the question below:

How much money you earn from Google AdSense is dependent on certain factors which include;

  1. The amount of daily and monthly traffic your site receives.
  2. The type of traffic on your site.
  3. The number of advertisers in your niche willing to advertise.
  4. The type of content you have on your site.
  5. How positioned are your Adsense ads.

what is google adsense

Additional tips: Before writing content you can check the CPC of that keyword by using any keyword research tool like Semrush, Ahrefs, Ubersuggest, etc.

2. Is AdSense free?

Yes, it is free, all you need to sign up for is an active website, a google account, and other personal information.

3. How do I increase my Adsense revenue?

An increase in revenue equals an increase in click rate.

How do you get the audience to click on your ads?

There are several measures you can take to increase your revenue and they include posting content often, the position of your ads, the size of the ads, and the user experience.

However, the best way to increase your revenue is to increase your site’s traffic.

Niche is also an important factor for high earnings.

Note: Do not try to click on your ads nor should you ask friends and family to do that for you.

Google has a very clever system to analyze fraud AdSense ad clicks. This will make your account suspended.

Google Adsense – Explanation in short!

Google AdSense is an advertising service by Google for webmasters.

It enables adverts to be displayed on your blog or website, and you can make money from them if the visitors to your site click on the ads.

what is google adsense

If you are interested in signing up for Google AdSense, then you will need to first sign up with a publisher account.

Once you have signed up, they will provide you with a set of ad units and ad codes that can be implemented within your site or blog using the HTML code provided by Google.

You can choose to display text, image or video ads on your site, and you can configure their location within your site manually.

You will also be able to see how much money you have made from AdSense in your Adsense publisher account,

along with the relevant reports which explain exactly where the traffic has come from that has resulted in these clicks.


In conclusion, Adsense is a great way of earning massively online. it is reliable and gives you the privilege of monetizing your website traffic.

However, there are some disadvantages that come with using this platform.

You will need a lot of traffic to be able to earn massively on AdSense.

Getting an Adsense account is simple, all you need to do is to create an account with them and follow the prompt afterwards.

Above all, I hope you got enough value from this detailed article on what is Google Adsense and how it works.

In the meantime, I will love to hear from you, kindly use the comment section.