What is Google AdSense and How does it work?

Last Updated on 5th March 2023 by Ajmer Singh

There are numerous ways to monetize your site and that includes advertising affiliate products on your site, sponsored posts, creating online videos and tutorials, etc.

The list goes on and on.

Today I will be focusing on Google Adsense, what it is, and how it works.

Let’s proceed,

what is google adsense

What is Google Adsense?

Google Adsense is an advertising program that grants website owners the opportunity to earn money from their website by displaying ads relevant to their content.

The program was launched in 2003 by Google and it generates a large part of Google’s income.

It functions on the CPC (Cost Per Click) mode of earning.

This means publishers and website owners get paid for clicks on ads displayed on their sites.

Anybody can join the Adsense program as long as you have exceeded the age limit of 18 and you meet the Google Adsense Guidelines.

Google Adsense Ads are displayed on all devices ranging from desktop to mobile.

There are a lot of advantages attached to using AdSense and they include:

advantages of google adsense

1. Adsense has over 10 million+ users benefiting from their program.

2. There is a significant level of transparency and trust for both advertisers and publishers.

Google stands as a middleman between both parties ensuring straightforwardness and transparency between them.

3. The percentage gain similarly is on the ratio of 68% to 32%.

It means the publisher earns 68% while Google earns the remaining 32%

4. There is a threshold of $100.

5. A lot of ad formats are available in AdSense.

You can decide to use the text, HTML ads, images, and much more. They also come in different sizes.

However, there are strict rules for Adsense, and violating them keeps you at risk of being penalized by Google.

NOTE: I tried the EZOIC ad platform and I can say that it is better in terms of CPC, CPM, and Speed Optimization.

It also provides free hosting and SEO options.

How Google Adsense works?

1. Create an Account

create google adsense account

The first step is to create an account by visiting the Google AdSense website. If possible, use a new Gmail account to connect.

It’s not easy to get Google Adsense approval. 

2. Insert codes on your pages

Next, you need to place the code given by Adsense in the header of your website. This grants Google crawler the privilege to crawl your site.

However, Google won’t accept sites that go against its rule and regulations.

Before you get approved on Adsense, it won’t display ads on your site.

Once your site gets approved for its program, ads will start to show on your site.

3. Set up your payment information  

If you get accepted by Google Adsense,

the next approach or step to take is to add your payment details which include your bank information and postal address.

Google pays publishers monthly, as long as they have crossed the minimum threshold of $100.

Make sure the information provided is correct as Google will send a confirmation code (PIN) in an envelope to the postal address provided.

set up google adsense payment information

4. Display ads on your site

Once you have been accepted into the program,

the next approach is to determine if you want Google to automatically display ads on your site or if you would want to display the ads yourself.

To display automatically just enable auto ads.

5. Create custom ad units

Create custom ad units if you don’t want to display auto ads.

To create a custom ad unit, simply click on the ‘by ad unit’.

A variety of ad options will be displayed to you, select the kind and size of the ad unit you want.

An HTML code will be given to you, add the codes to the precise place you want the ads to appear on your site.

FAQs about Google Adsense!

faqs about google adsense

1. What is Google AdSense?

Google AdSense is an advertising program run by Google that allows website owners to display targeted ads on their sites and earn money when visitors click on the ads or view them.

Advertisers bid on ad placement on websites through the AdWords program, and Google uses AdSense to serve those ads on participating websites.

2. How does Google AdSense work?

Website owners sign up for AdSense and add a code to their website that displays targeted ads.

The ads are generated by Google AdWords advertisers and are based on the content of the website, the user’s browsing history, and other factors.

When visitors to the website click on or view the ads, the website owner earns money based on the cost-per-click (CPC) or cost-per-thousand-impressions (CPM) pricing model.

3. What types of ads can be displayed with Google AdSense?

Google AdSense offers a variety of ad formats, including text ads, display ads, video ads, and link units.

Advertisers can choose which types of ads they want to display on their site, and Google AdSense will automatically optimize the ad placement to maximize revenue for the website owner.

4. What are the requirements for using Google AdSense?

To use Google AdSense, website owners must have a website with original content that complies with Google’s content policies.

They must also be at least 18 years old and have a valid mailing address.

Once approved, website owners must comply with Google’s AdSense program policies, which include guidelines on ad placement, content, and user experience.

requirements for google adsense

5. How much can you earn with Google AdSense?

Earnings with Google AdSense depend on a variety of factors, including the website’s traffic volume, the ad format used, and the CPC or CPM of the ads.

Website owners can track their earnings through the AdSense dashboard and optimize their ads and website content to increase revenue.

While earnings can vary widely, some website owners have reported earning hundreds or even thousands of dollars per month from AdSense.


In conclusion, Adsense is a great way of earning massively online. it is reliable and gives you the privilege of monetizing your website traffic.

However, there are some disadvantages that come with using this platform.

You will need a lot of traffic to be able to earn massively on AdSense.

Getting an Adsense account is simple, all you need to do is to create an account with them and follow the prompt afterwards.

Above all, I hope you got enough value from this detailed article on what is Google Adsense and how it works.

In the meantime, I will love to hear from you, kindly use the comment section.