SEO vs PPC: Which is Better – Or Used Together?
Last Updated on 16th May 2023 by Ajmer Singh
First of all, you need to know what both of these are.
PPC – Google Adwords or Facebook Ads, for example – is a type of advertising where the advertiser bids on keywords in order to have their website shown to internet users searching for those terms.
In PPC, an ad will appear at the top and/or bottom side of the page, depending on the auction model used by Google Adwords/Facebook Ads.
The ad might have a green background or there might be a number next to it indicating how much it costs to have that ad show up in that position.
SEO – search engine optimization – is the process of following certain guidelines to help your website rank better for certain keywords.
SEO is an ongoing process that helps your website rank better and better over time for chosen keywords.
SEO is on-site (tactics you can implement without buying ads) and off-site (tactics like building backlinks).
SEO vs PPC – Which is better?
PPC can give traffic much faster than SEO. PPC is much easier to keep track of and analyze than SEO.
PPC ads usually have a decent amount of analytics built into them by default,
whereas with SEO you need to run your own reports in Google Analytics and similar services and tools.
PPC has an upper limit on just how much you can spend on ads per day/week/month.
SEO has no upper limit, except for the amount of money you’re willing to spend on your campaign.
With SEO, you will see diminishing returns with each passing week if you don’t keep working at it.
With PPC, there are no diminishing returns. You can increase or decrease your bids to adjust for fluctuations in traffic/conversions/relevance.
With SEO, you have a much better chance of going viral and getting additional organic traffic from other sources, including social media posts and news sites linking to your site.
With PPC, if someone shares an ad on Facebook or Twitter, the click still has to be initiated by the person sharing before it counts.
Share count means nothing to Google Adwords or Facebook Ads.
SEO is much cheaper than PPC, assuming you can handle doing it yourself (or hire someone for cheap).
The only time SEO costs anything is if you’re using a service like Semrush to run your keyword research and content upgrades.
PPC is much more immediate than SEO.
Assuming that you’re using Google Adwords or Facebook Ads, your ads can appear on search engines in just a few minutes.
It takes weeks to see the results of an SEO campaign (assuming you don’t do any additional link building).
SEO is better for branding, but PPC is better when you want to sell something.
Pros & Cons of SEO and PPC
SEO wins in terms of positive user experience, better branding, and more organic traffic.
PPC wins when it comes to traffic generation, control overspending, and the ability to make changes quickly.
It doesn’t really matter which one you choose for your business.
Both are perfectly fine to use depending on your situation, but SEO is much better for long-term business.
If you’re doing link building and content upgrades, then SEO will be a more cost-effective choice in the long run even though PPC might seem cheaper.
PPC wins if you need traffic right now. There’s nothing wrong with that if that’s what you need to do.
SEO is also good if you need traffic, but it’s riskier because you can’t make immediate changes if something goes wrong.
What is Better SEO or PPC?
I bet you have no idea. Well, that’s because there is no definite answer to this question.
There are many factors that contribute to the effectiveness of both SEO and PPC marketing tactics.
A business owner needs to understand these factors in order to strategically map out their plan for the best combination of both SEO and PPC to maximize their marketing resources.
For many business owners, they may find that it is easier to manage either SEO or PPC because each of them takes care of one side of the coin.
However, in order for a business owner to get the most out of their online marketing dollars, there are some advantages that can be derived from putting both SEO and PPC together.
For example, if you are having a hard time tracking your search engine marketing ads,
or there are some keywords that are not being targeted for which the competition is ranking high on Google’s SERPs,
then it may be helpful to hire an SEO agency to optimize your website so that it will appear higher on the organic search results pages (SERPs).
You can also get assistance from an SEO company to create an effective marketing campaign for your PPC ads.
This way you will get the best of both worlds and you will be able to see which one is more effective for your business in terms of ROI.
However, if you are using a PPC agency, you may want to request a consultation from an SEO company.
So that they will be able to review your website and make necessary recommendations on how it can help improve your search engine rankings.
If you are already using an SEO company, then try adding a PPC component in order to maximize the effectiveness of your marketing campaign.
In summary, if you invest in both SEO and PPC, there is a good chance that your business will experience significant growth.
However, it is up to you as the business owner to determine which one of these strategies will be more beneficial depending on your specific circumstances.
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Achievements with SEO
1. Company will be able to attract organic traffic.
2. Higher rankings on Google SERPs.
3. Can find more opportunities for content upgrades through blogging, guest posting, etc.
These links can then be used to improve search engine rankings.
4. Will have access to analytics data for free using Google Webmaster tools.
5. Will have more free time to focus on other important aspects of running a business because SEO will be managed by an SEO company.
Achievements with PPC
1. Can get traffic quickly without having to wait for search engine rankings.
2. Can implement effective advertising campaigns that can be changed at any time.
3. Can control ad spending.
4. If more than one advertising campaign is used, then it will be easy to compare the performance of each campaign through analytics data.
And determine which ones are performing better so that more resources can be allocated to those campaigns.
5. Will have access to more keywords for targeting purposes because PPC is done by ad agencies.
Disadvantages of SEO
1. If not managed properly, it can take a long time before new website content will be indexed which can result in lost rankings for certain keywords.
2. If the website has bad usability then the bounce rate will increase which may lead to lower search engine rankings.
3. If the website has bad usability then it may experience a higher rate of 404 Not Found errors which can lead to lower search engine rankings.
4. Implementing technical SEO strategies requires in-depth knowledge of how search engines work and what is required for websites to rank well in organic search results.
5. Keyword research takes a long time and can be tedious which is one of the reasons why some website owners choose to publish content that may not necessarily be useful for their target audience.
6. Content needs to be regularly updated if you want it to remain relevant on search engine results pages (SERPs).
Disadvantages of PPC
1. It requires a large budget if you want to compete with large companies since they can outbid advertisers on popular keywords.
2. Just like SEO, PPC also requires in-depth knowledge of how search engines work and what is required for ads to rank well in ad results pages (SERPs).
3. If your website has bad usability then it may experience a higher rate of 404 Not Found errors which can lead to lower ad rankings.
4. It is difficult to optimize PPC campaigns because there are hundreds or even thousands of different ads that need to be targeted toward different demographics.
And it can take a long time before you get enough data from analytics in order to determine which ones are performing better so that more resources can be allocated to those ads.
5. It can be difficult to determine which keywords are most profitable because the performance of PPC ad campaigns will vary from one niche to another.
However, if you manage multiple PPC ad campaigns then it will be easy to compare the performance of each campaign,
and allocate more resources towards those that perform better so that more conversions can be generated.
6. It is easy to lose money when using PPC.
Because if you do not know what you are doing then it will be difficult to manage multiple ad campaigns at the same time.
This means that your ads may only appear on low traffic keywords and in low volume ad auctions (when nobody else is bidding for those keywords).
FAQS on SEO and PPC!
Q: What are the benefits of using SEO?
A: No cost because it’s free.
Q: What are the disadvantages of using SEO?
A: It can take a lot of time before new website content is indexed which may result in lost rankings for certain keywords.
Q: What are the advantages of PPC?
A: Can implement effective advertising campaigns that can be changed at any time.
Q: What are the disadvantages of PPC?
A: It requires a large budget which may not be affordable to some website owners.
Q: When should you use SEO?
A: To build off-page signals such as backlinks from other websites.
Q: When should you use PPC?
A: To build short-term traffic that can result in a direct conversion if done correctly.
Q: Why is SEO better than PPC?
A: No competition for low volume keywords, no “Adwords budget exhaustion”, and it’s free to manage since there are no ad campaigns to keep track of.
Q: Why is PPC better than SEO?
A: It’s easier to manage multiple ad campaigns, you can target different demographics at the same time,
and conversion rates are higher as a result of focusing on specific keywords.
Q: Which one should you use?
A: It depends on your budget and business needs so it’s best to find a good balance of both organic SEO and PPC.
Q: Should you manage both?
A: Yes, but most likely it will be outsourced unless you are experienced in both.
Q: Will it work for my business?
A: It depends on the industry, niche, and how good your website is.
You can always try PPC first since it’s easier to test quickly but you will get better results with SEO if done correctly.
Q: Why does 1 out of 10 websites rank well in Google?
A: PPC is only good for building short-term traffic so it usually won’t last as long as organic SEO.
Q: What is better SEO or PPC?
A: It depends on the needs of your business so they are both important to have because they will complement each other.
Q: Is it better to try one and stick with it?
A: No, you will get the best results if you use both simultaneously to form a marketing strategy.
Q: Which do I start with?
A: If you can afford it, try PPC first since it’s easier to manage at the beginning.
However, if your budget is limited then focus on SEO because it will take time before you get results from PPC.
Q: Do I have to choose just 1?
A: No, but 1 should be primarily focused on while the other should complement the other depending on their strengths and weaknesses.
Q: Should I focus more on one over the other?
A: No, you should focus on finding a balance between both SEO and PPC if possible.
If you have limited resources then focus on 1 and use the other to complement your marketing strategy.
Q: What about mobile?
A: You should focus on using a responsive website design or a mobile-friendly website to ensure that you rank for both desktop and mobile search results.
You can use the Themify Ultra theme for a mobile responsive website.
If your website is not mobile-friendly then Google will automatically downgrade page rankings of sites that are not optimized for mobile devices.
Q: What about international markets?
A: You should use SEO because it’s not as competitive when trying to rank for keywords in other countries.
Also, you would have less competition in English speaking countries if your website is in another language.
SEO and PPC are both great options for increasing your product’s visibility on the search engine results pages.
In our experience, it is difficult to say which one will work better because each company has different needs depending on its industry or niche.
So, what is the answer to the question of SEO vs. PPC? The answer is that it depends on your business and your goals.
If you are looking for a long-term solution that will help you rank higher in search engine results pages (SERPs), then SEO is probably the better option.
However, if you need immediate results and are willing to pay for them, then PPC may be a better choice.
Ultimately, the decision comes down to what works best for your individual business needs.
Have you tried both SEO and PPC? What has been your experience with them?
Let me know in the comments!
Also read: Is SEO Dead in 2023? Clear Your Doubts!